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Will You Add? - Back to the Basics, Part 2
Today with the internet and the information technology, work online from home jobs have been a continuous way to increase your income, there are many work from home income opportunities in the online marketplace.If you are tired of your job and the routine, then you should look for work online from home jobs. Every day more and more people are looking for work from home income opportunities. The people who have work online from home jobs not only save their transportation costs, they also can work better, because they are more relaxed and less tired working at home.If you have been thinking about try work online from home jobs, then it is better to take a look at the advantages and disadvantages. The most important advantage is the convenience, you do not have to wake up early each morning and get through the traffic on the highways. Other advantage is that you do not need to face dangerous incidents that involve people who are in a hurry to get to work.For those who have famil
This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.
NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS
Test, test, test!!! Test your offer. Test your headlines. Test your copy. Test your artwork. Test your packaging. Test your mailing list. Test, test, test! When you discover what works – keep doing it! You can only determine what works and what does not work by testing, testing and more testing. Never stop testing. Key your test and keep good records.
Plan your campaigns during the months when response is known to be the best. This is the known order, from best to worst: January, February, and October are the top 3. The next best months are September, March, April, and November. May, June, July, August and December are traditionally dismal months. The basic thought to keep in mind when planning is “the worst the months’ weather, the better the cli
A dog and a cat were having a conversation about how each other looks at the world. As they talked they discovered that each had a different view and different impressions about how life worked.Let’s listen in as they discuss how each would run their Customer Service Department.“I tell you, it ain’t easy being the dog” the dog was saying. He continued to lament, the cat listening somewhat attentively, as cats are prone to do, “I mean sure, we can bark and run fast, but is it enough?” he asked plaintively. “Since I am in charge of this Customer Service Department, things are going to be different!” he declared. The cat now perked up and asked “So, what are you going to do?”The dog became excited and started gesturing with his paws, pointing emphatically, “Over there we can put in an automatic bone and treat dispenser, with foot control. Then you could just walk up, put your paw down on the control, and Bam! a bone or a treat would shoot out!” The he pointed another paw and said “Over there I wou
The reader of your marketing piece mind responds to stimuli. There are many different stimuli to which the mind responds. You want to create intense desire and enthusiasm for your offer in the mind of the reader. The ten stimuli to which the mind responds most freely are:
Sex
Love
Fame
Power
Music
Friendship
Money and Financial Gain
Fear
Health
Narcotics and Alcohol
These 3 direct response-marketing basics will help you write a compelling message that will motivate your reader to make “your most wanted response.” To buy, to subscribe, to contact you whatever the response is that you desire.
Above we discussed the psychological aspects of your message. Now lets discuss basic mechanics of your direct marketing campaign.
THE RIGHT MESSAGE TO THE RIGHT MARKET
You must send your message to the people who are interested in what you have to offer. That makes sense doesn’t it?
Well why do so few marketers follow this simple basic?
Know who your potential customers are. Where do they hang out? What key words do they use when they fill out search engine inquires? What type of web sites do they visit regularly? What type of periodicals, newspapers, newsletters, etc do they subscribe to and read?
You must see, feel, hear, smell, and taste the world as your potential customer would. You have to get into their skins. How else can you find out what benefits they want and how they want them delivered. That is the only way you are going to know where to find them and what kind of marketing messages they will respond to.
Think. Be creative. Be imaginative. What other potential markets are there to investigate? You are marketing a new widget for men hobbyist. Your obvious targets are the men involved in that hobby. Do they have significant others? Do you think the wives and girlfriends may be a potential market? Can the product be used for other purposes? Is there a market potential there? Is there a niche market you can focus in?
Before you can sell to them you must know who they are, where they are, what they want, how they buy it, and how to persuade them.
CAPTURE YOUR POTENTIAL CUSTOMERS CONTACT INFORMATION!
Their mailing address. Their telephone number. Their fax number. Their email address. Whichever method you will be using to send your follow up messages, be sure you get the appropriate contact information. Then build and maintain a clean up to date listing of this information.
This list is golden.
Always offer your potential customer something FREE in exchange for their contact information.
Free reports
Free telephone consultation
Special price break
Free subscription to a newsletter
Free books
Free audio cassette.
Get my point.
Offering something free is the single best way to capture their attention, to get your prospect to raise their hand and say I am interested, and get them to opt-in to your list.
Why is this important?
Well that leads me into the next basic.
ALWAYS STAY IN CONTACT WITH YOUR CUSTOMERS
The vast majority of those you contact usually will not buy your product or service on the first contact. This does not mean that they are not interested. Maybe the timing of your initial message wasn’t right.
Think about it yourself. How many times have you looked for information about an offer you received a while ago, that you are now ready to take advantage of? If the marketer of that product had stayed in contact with you on a timely basis they would have made a sale.
Right?
Well the same thing is true about your potential customers. That is why the list of contact information is so important.
According to a national survey, it takes “on average” 6 to 9 different exposures of your product or service message before a potential customer starts to feel comfortable about doing business with you.
Following up is critical to your direct response marketing success.
Sequential contacts of similar messages about your product or service to your opt-in list reduces customer resistance, increase their familiarity with you, and will convert more prospects into customers than any other method available.
This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.
NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS
Test, test, test!!! Test your offer. Test your headlines. Test your copy. Test your artwork. Test your packaging. Test your mailing list. Test, test, test! When you discover what works – keep doing it! You can only determine what works and what does not work by testing, testing and more testing. Never stop testing. Key your test and keep good records.
Plan your campaigns during the months when response is known to be the best. This is the known order, from best to worst: January, February, and October are the top 3. The next best months are September, March, April, and November. May, June, July, August and December are traditionally dismal months. The basic thought to keep in mind when planning is “the worst the months’ weather, the better the cli
Every year hundreds of thousands of foreign visitors travel to Spain to delight in the fantastic weather, stunning natural landscapes, excellent entertainment options and superb Mediterranean beaches. Many of these people dream of one day owning their own property in Spain, in fact Spain is now one of the most desirable second home and retirement destinations in the world.In the 1960s Spain underwent something of a building boom and earned itself a reputation for building unsympathetically for the natural environment. Since then massive effort has been placed in redressing the balance, fixing the architectural problems and recreating the face of Spain particularly along the coastal regions known as the Costas.The most famous Costa is the Costa del Sol and one of the most beautiful towns in this region is Benalmadena. This town is as famous for its stunning natural beauty as it is for the wealth of amenities and opportunities it offers both residents and visitors. It is also an excellent example of
You must see, feel, hear, smell, and taste the world as your potential customer would. You have to get into their skins. How else can you find out what benefits they want and how they want them delivered. That is the only way you are going to know where to find them and what kind of marketing messages they will respond to.
Think. Be creative. Be imaginative. What other potential markets are there to investigate? You are marketing a new widget for men hobbyist. Your obvious targets are the men involved in that hobby. Do they have significant others? Do you think the wives and girlfriends may be a potential market? Can the product be used for other purposes? Is there a market potential there? Is there a niche market you can focus in?
Before you can sell to them you must know who they are, where they are, what they want, how they buy it, and how to persuade them.
CAPTURE YOUR POTENTIAL CUSTOMERS CONTACT INFORMATION!
Their mailing address. Their telephone number. Their fax number. Their email address. Whichever method you will be using to send your follow up messages, be sure you get the appropriate contact information. Then build and maintain a clean up to date listing of this information.
This list is golden.
Always offer your potential customer something FREE in exchange for their contact information.
Free reports
Free telephone consultation
Special price break
Free subscription to a newsletter
Free books
Free audio cassette.
Get my point.
Offering something free is the single best way to capture their attention, to get your prospect to raise their hand and say I am interested, and get them to opt-in to your list.
Why is this important?
Well that leads me into the next basic.
ALWAYS STAY IN CONTACT WITH YOUR CUSTOMERS
The vast majority of those you contact usually will not buy your product or service on the first contact. This does not mean that they are not interested. Maybe the timing of your initial message wasn’t right.
Think about it yourself. How many times have you looked for information about an offer you received a while ago, that you are now ready to take advantage of? If the marketer of that product had stayed in contact with you on a timely basis they would have made a sale.
Right?
Well the same thing is true about your potential customers. That is why the list of contact information is so important.
According to a national survey, it takes “on average” 6 to 9 different exposures of your product or service message before a potential customer starts to feel comfortable about doing business with you.
Following up is critical to your direct response marketing success.
Sequential contacts of similar messages about your product or service to your opt-in list reduces customer resistance, increase their familiarity with you, and will convert more prospects into customers than any other method available.
This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.
NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS
Test, test, test!!! Test your offer. Test your headlines. Test your copy. Test your artwork. Test your packaging. Test your mailing list. Test, test, test! When you discover what works – keep doing it! You can only determine what works and what does not work by testing, testing and more testing. Never stop testing. Key your test and keep good records.
Plan your campaigns during the months when response is known to be the best. This is the known order, from best to worst: January, February, and October are the top 3. The next best months are September, March, April, and November. May, June, July, August and December are traditionally dismal months. The basic thought to keep in mind when planning is “the worst the months’ weather, the better the cli
Perhaps the easiest matter in the loan world is to find cheap rates for the secured loan. Here you are pledging your security for the loan amount. This collateral is to make the lender happy that his money will be paid back on due time. In return of this assurance for his money in the shape of your collateral, he advances the amount in cheap secured loan with much lower rate of interest as well as with easy repayment tenure. So, it also means that your collateral is not at stake since with low rate and easy term you can easily pay off the loan amount timely.Cheap secured loan is advanced for a term ranging from 5 years to 30 years while the amount in cheap secured loan varies between ?3000 and ? 250000. You can get this whopping amount up to 125% of the value of your property while the bad credit holders will get this amount up to 90% of the property.Bad credit holders again have to pay slightly higher rate of interest for the cheap secured loan because of their bad credit rating. However, this rate d
CAPTURE YOUR POTENTIAL CUSTOMERS CONTACT INFORMATION!
Their mailing address. Their telephone number. Their fax number. Their email address. Whichever method you will be using to send your follow up messages, be sure you get the appropriate contact information. Then build and maintain a clean up to date listing of this information.
This list is golden.
Always offer your potential customer something FREE in exchange for their contact information.
Free reports
Free telephone consultation
Special price break
Free subscription to a newsletter
Free books
Free audio cassette.
Get my point.
Offering something free is the single best way to capture their attention, to get your prospect to raise their hand and say I am interested, and get them to opt-in to your list.
Why is this important?
Well that leads me into the next basic.
ALWAYS STAY IN CONTACT WITH YOUR CUSTOMERS
The vast majority of those you contact usually will not buy your product or service on the first contact. This does not mean that they are not interested. Maybe the timing of your initial message wasn’t right.
Think about it yourself. How many times have you looked for information about an offer you received a while ago, that you are now ready to take advantage of? If the marketer of that product had stayed in contact with you on a timely basis they would have made a sale.
Right?
Well the same thing is true about your potential customers. That is why the list of contact information is so important.
According to a national survey, it takes “on average” 6 to 9 different exposures of your product or service message before a potential customer starts to feel comfortable about doing business with you.
Following up is critical to your direct response marketing success.
Sequential contacts of similar messages about your product or service to your opt-in list reduces customer resistance, increase their familiarity with you, and will convert more prospects into customers than any other method available.
This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.
NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS
Test, test, test!!! Test your offer. Test your headlines. Test your copy. Test your artwork. Test your packaging. Test your mailing list. Test, test, test! When you discover what works – keep doing it! You can only determine what works and what does not work by testing, testing and more testing. Never stop testing. Key your test and keep good records.
Plan your campaigns during the months when response is known to be the best. This is the known order, from best to worst: January, February, and October are the top 3. The next best months are September, March, April, and November. May, June, July, August and December are traditionally dismal months. The basic thought to keep in mind when planning is “the worst the months’ weather, the better the cli
Hot-spotsSunny Beach: The country’s largest package holiday resort has a good beach with excellent leisure facilities, entertainment and activities. It is close to Bourgas’ international airport and has been a focus for building and buyer interest, although over-development is becoming a problem, with a glut of new properties meaning unreliable rental returns.Golden Sands: A large package resort with a good beach and facilities set in pretty surroundings on the forested coast north of Varna. Easy access to Varna airport and the city. Strict building controls have limited development and ensure strong demand for property.Bansko: The country’s largest ski resort, which is enjoying major infrastructural investment, including a new golf course. The negative impact of rapid development could be reduced by a clamp-down on new developments in the area.Pamporovo: European’s most southerly ski-resort is increasingly popular with the BritishVeliko Tarnovo: The p
Think about it yourself. How many times have you looked for information about an offer you received a while ago, that you are now ready to take advantage of? If the marketer of that product had stayed in contact with you on a timely basis they would have made a sale.
Right?
Well the same thing is true about your potential customers. That is why the list of contact information is so important.
According to a national survey, it takes “on average” 6 to 9 different exposures of your product or service message before a potential customer starts to feel comfortable about doing business with you.
Following up is critical to your direct response marketing success.
Sequential contacts of similar messages about your product or service to your opt-in list reduces customer resistance, increase their familiarity with you, and will convert more prospects into customers than any other method available.
This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.
NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS
Test, test, test!!! Test your offer. Test your headlines. Test your copy. Test your artwork. Test your packaging. Test your mailing list. Test, test, test! When you discover what works – keep doing it! You can only determine what works and what does not work by testing, testing and more testing. Never stop testing. Key your test and keep good records.
Plan your campaigns during the months when response is known to be the best. This is the known order, from best to worst: January, February, and October are the top 3. The next best months are September, March, April, and November. May, June, July, August and December are traditionally dismal months. The basic thought to keep in mind when planning is “the worst the months’ weather, the better the cli
The window cleaning business is a "service" business, but yet most window cleaners have forgotten about the service part of it. And since most window washers don't implement top notch customer service into the daily running of their business, that's great news for you, IF you follow the tips below!Have you ever walked into a store and all the employees seem to run and hide? Have you ever contacted a business just to be put on hold or be talked rudely to by some $5 an hour clerk? Have you ever asked for a business to do something, and they finally get around to it at their convenience instead of at your convenience?Dumb questions I know. Because we've all experienced that.I write in my manual How to Start Your Own Residential Window Washing Business about this lady who became my customer due to her previous window washer being "unavailable".This frustrated customer of a previous window washer would call her window washer repeatedly to see if she could have her windo
This is known as compounding. It is, I believe, the most powerful direct response marketing method you can use for closing and selling the largest amount of prospects in the shortest amount of time.
NOT TO BE OVER LOOKED - OTHER NITTY GRITTY BASICS
Test, test, test!!! Test your offer. Test your headlines. Test your copy. Test your artwork. Test your packaging. Test your mailing list. Test, test, test! When you discover what works – keep doing it! You can only determine what works and what does not work by testing, testing and more testing. Never stop testing. Key your test and keep good records.
Plan your campaigns during the months when response is known to be the best. This is the known order, from best to worst: January, February, and October are the top 3. The next best months are September, March, April, and November. May, June, July, August and December are traditionally dismal months. The basic thought to keep in mind when planning is “the worst the months’ weather, the better the climate is for your campaign.”
When you write your copy, indent your paragraphs. This gives your letter a more personal feel.
Always include a P.S at the end of your marketing letter. The P.S. is the second most read portion of a sales message. It should summarize the key benefits your product or service offers.
When mailing your message, use letterhead, a 3-1/2 x 7-12 good quality envelope with multiple postage stamps on it, preferably commemorative stamps. Or consider postcards. They don’t have to be opened; therefore, half the battle of getting the recipient to read your message has been conquered.
The best color combination for your marketing message is black printing on a white background with a blue signature.
Use photographs of your product instead of line drawings. According to Jay Conrad Levinson, author of The Guerrilla Marketing Series, “In my own experience copy with a color photograph of a “FREE GIFT” which the recipient will receive for responding performs best of all. And when that color photo shows through the window envelope, along with the line “A FREE GIFT for You!”- Gangbusters!”
Asking for your customers’ opinion is one of the best-known ways to get them to review your offer. A survey form with an offer of a free gift for completing of the survey gets results.
Ask for the order. Ask your prospect to buy and make it easy for them to make the purchase. Your order fulfillment process should speak for itself. It should tell the buyer how much it cost, where to send the order, how to contact you if they have questions, what type of guarantee you offer, which type of payment options are available and how soon their order will be handled. The inclusion of testimonials by satisfied customers helps build customer confidence.
There you have it, basic direct response marketing principles.
Many of you believe that successful direct response marketing is some big secret reserved for a few. You feel that it is necessary to be guided and hand held by a marketing guru who will teach you their special tricks, tips, strategies, and techniques.
The truth?
There are no secrets. There are no special tricks, tips, strategies or techniques.
Applying these basic direct response-marketing principles is all that it takes to be a successful marketer.
These basic principles will work in any medium, Internet marketing, classified ad marketing, telemarketing, mail order marketing, direct mail marketing, email marketing, and display ad marketing.
Re-read this article. Focus on mastering the basic direct response marketing principles described here. Apply these basics to your marketing project.
If you do, you’ll be able to write your own paycheck for any amount you desire.
"End of Part 2"
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