4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at the people you have identified are most likely to buy your products or services.Following are four ways I've used to create great results at little or no cost.1) Share Your Knowledge.Missing are empathy and impact. Nothing kills internet rapport like a one-sided, relationship. Does your web copy brag about you or resonate with strangers?

Web Copy Sabotage #3: Anxious people make nervous sites

Nervous sites are the most common form of web copy sabotage. They don’t gaze outward or inward; they look nowhere, all hurried and patchy.

The visuals are the first give-away:

• a little red here and a dash of purple there
• a to
  Option Trading Tip - Buy Deep In-The Money
  When the market is highly volatility, Buying deep in-the-money (ITM) options is favored over at-the-money (ATM) and out-of-the-money (OTM) options as when market begins to come back down to more 'normal volatility' levels the ATM and OTM are going to suffer.Quick facts about Deep in-the-money (ITM) optionsDeep ITM options have very modest time value and it is the time value or 'extrinsic' value of an option that is an outcome by increasing or declining implied volatility.During volatile markets, if your timing i
  How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage.

  So before you get out your keyboard, get out a mirror.

  Why not see if any of these 3 personality traits are seeping into the design and copy of your web site?

  • Insecurity
  • Pride
  • Anxiety
  Web Copy Sabotage #1: Insecure people create timid sites

  Most people are insecure in certain situations as they vary their image to gain the favour of others. Nothing kills web copy faster than trying to be a people pleaser. Insecure people create timid sites that try to be all things to all people. Instead of declaring, “Here’s who I am,” insecure web copy tentatively pleads, “I can be whatever you want; hope you find something you like.” How forgettable and phony is that?

  Secure people on the other hand have learned to get real.

  Some people like them; others don’t. Their web copy stands out because their authors stand up. Their web copy is memorable because it is authentic. Does your web copy take a stand or does it sit on the sidelines wanting to be liked? Is your web copy real or real phony?

  Web Copy Sabotage #2: Proud people produce narcissistic sites

  While timid web copy aims overly outward, narcissistic web copy looks too far in the other direction. Business owners have a justifiable pride in their business. Sorry to say this pride can lead to web copy sabotage.

  • Many owners lost in their delight often boast, “Look what I can do,” instead of proclaiming, “Look what you get.”
  • Their web copy tends to focus on features instead of real customer benefits. It highlights trained staff rather than peace of mind.
  Missing are empathy and impact. Nothing kills internet rapport like a one-sided, relationship. Does your web copy brag about you or resonate with strangers?

  Web Copy Sabotage #3: Anxious people make nervous sites

  Nervous sites are the most common form of web copy sabotage. They don’t gaze outward or inward; they look nowhere, all hurried and patchy.

  The visuals are the first give-away:

  • a little red here and a dash of purple there
  • a to
    If You Need Surgery, Call in the Surgeon
    When you need a heart by-pass, you call in a cardiologist rather than a general practitioner. When you are in legal troubles, you consult a lawyer. When you have tax problems, you seek advice of a tax consultant. Yet many troubled companies make the fatal mistake of not approaching the right professional for help. Many try to get out of their conundrum using the internal management. Others rely on their lawyers, auditors, etc. These troubled businesses need to bring in turnaround experts and specialists. In fact, the management
    i>Pride
  • Anxiety
  Web Copy Sabotage #1: Insecure people create timid sites

  Most people are insecure in certain situations as they vary their image to gain the favour of others. Nothing kills web copy faster than trying to be a people pleaser. Insecure people create timid sites that try to be all things to all people. Instead of declaring, “Here’s who I am,” insecure web copy tentatively pleads, “I can be whatever you want; hope you find something you like.” How forgettable and phony is that?

  Secure people on the other hand have learned to get real.

  Some people like them; others don’t. Their web copy stands out because their authors stand up. Their web copy is memorable because it is authentic. Does your web copy take a stand or does it sit on the sidelines wanting to be liked? Is your web copy real or real phony?

  Web Copy Sabotage #2: Proud people produce narcissistic sites

  While timid web copy aims overly outward, narcissistic web copy looks too far in the other direction. Business owners have a justifiable pride in their business. Sorry to say this pride can lead to web copy sabotage.

  • Many owners lost in their delight often boast, “Look what I can do,” instead of proclaiming, “Look what you get.”
  • Their web copy tends to focus on features instead of real customer benefits. It highlights trained staff rather than peace of mind.
  Missing are empathy and impact. Nothing kills internet rapport like a one-sided, relationship. Does your web copy brag about you or resonate with strangers?

  Web Copy Sabotage #3: Anxious people make nervous sites

  Nervous sites are the most common form of web copy sabotage. They don’t gaze outward or inward; they look nowhere, all hurried and patchy.

  The visuals are the first give-away:

  • a little red here and a dash of purple there
  • a to
    BT Glows While the Royal Post Offices are Shut Down
    Within a six year period Sir Christopher Bland managed to turn around the fortunes of a then ailing BT into a possible global player in the telecoms arena. His applause during the presentation of the latest figures is well deserved. He truly took a dead government department and pushed it into a new age business.So what happened to the Post Office? Nothing, of course, but that is not the point. Of course BT was operating in an environment of telecoms which was poised to take advantage of innovation such as the internet, to move forw
    you like.” How forgettable and phony is that?

    Secure people on the other hand have learned to get real.

    Some people like them; others don’t. Their web copy stands out because their authors stand up. Their web copy is memorable because it is authentic. Does your web copy take a stand or does it sit on the sidelines wanting to be liked? Is your web copy real or real phony?

    Web Copy Sabotage #2: Proud people produce narcissistic sites

    While timid web copy aims overly outward, narcissistic web copy looks too far in the other direction. Business owners have a justifiable pride in their business. Sorry to say this pride can lead to web copy sabotage.

    • Many owners lost in their delight often boast, “Look what I can do,” instead of proclaiming, “Look what you get.”
    • Their web copy tends to focus on features instead of real customer benefits. It highlights trained staff rather than peace of mind.
    Missing are empathy and impact. Nothing kills internet rapport like a one-sided, relationship. Does your web copy brag about you or resonate with strangers?

    Web Copy Sabotage #3: Anxious people make nervous sites

    Nervous sites are the most common form of web copy sabotage. They don’t gaze outward or inward; they look nowhere, all hurried and patchy.

    The visuals are the first give-away:

    • a little red here and a dash of purple there
    • a to
      Understanding Today's Generation: The Millenials
      You have heard of Generation X, Generation Y and Baby Boomers. There is a new generation called the Millenials, and they are now of the marrying age. In order to best serve this new group of twenty-somethings, it’s important to understand where they are coming from.Millenials have a strong bond with the technological age. They were practically born with a mouse in their hands and understand text messaging and instant messaging (also known as IM’ing) better than many of us understand how to email. With their ease around a keyboard, t
      copy aims overly outward, narcissistic web copy looks too far in the other direction. Business owners have a justifiable pride in their business. Sorry to say this pride can lead to web copy sabotage.
      • Many owners lost in their delight often boast, “Look what I can do,” instead of proclaiming, “Look what you get.”
      • Their web copy tends to focus on features instead of real customer benefits. It highlights trained staff rather than peace of mind.
      Missing are empathy and impact. Nothing kills internet rapport like a one-sided, relationship. Does your web copy brag about you or resonate with strangers?

      Web Copy Sabotage #3: Anxious people make nervous sites

      Nervous sites are the most common form of web copy sabotage. They don’t gaze outward or inward; they look nowhere, all hurried and patchy.

      The visuals are the first give-away:

      • a little red here and a dash of purple there
      • a to
        Mortgage After Bankruptcy - Credit Tips On How To Get A Mortgage To Buy Your Dream Home
        These days, many lenders understand that irresponsibility is not the only reason why people become bankrupt. High cost of living, education, healthcare, and homeownership; as well as some other uncontrollable things which happen in life such as job loss, divorce or sickness means that bankruptcy can happen to anyone, even to those who are financially prudent. As a result, many lenders are willing to take a chance with high-risk borrowers by offering credit, loans and mortgages to people who have experienced a bankruptcy.Life after
        Missing are empathy and impact. Nothing kills internet rapport like a one-sided, relationship. Does your web copy brag about you or resonate with strangers?

        Web Copy Sabotage #3: Anxious people make nervous sites

        Nervous sites are the most common form of web copy sabotage. They don’t gaze outward or inward; they look nowhere, all hurried and patchy.

        The visuals are the first give-away:

        • a little red here and a dash of purple there
        • a touch of bold with a smidgen of underlining
        • a bevy of random quotations
        • a frenzy of isolated graphics
        Where’s the rhyme? Where’s the reason? Where is the message? The web copy reads more like a digital ransom note than a calm presentation of a distinctive value proposition.

        The sad part is this kind of web copy sabotage is that it frequently betrays an honest business person who is just not comfortable about expressing his business. This web copy unfairly depicts sleaze and incredulity.

        Sometimes the anxiety is driven by a specific learning style. A number of individuals are more comfortable with trees than a forest, preferring details to the big picture. That’s too bad because site visitors usually crave the big picture before they invest their care and clicks. What image does your web copy convey – calm or chaos?

        Web Copy Sabotage: What can you do about it?

        So you’re not perfect.

        Everybody is a bit insecure, a tad proud and slightly anxious. The trick is to keep these failings from invading your web copy. So what can you do to prevent web copy sabotage?

        Your human shortcomings might populate your site because you are just too close to the data to detect your demons creeping up the keyboard.

        You’ve got to get some distance. First have a third party who’s not a family member play site doctor, looking for symptoms of insecurity, pride, and anxiety in your site design and copy.

        There’s nothing like conducting your own foible check to be sure you parked your sabotaging issues at the curb, not in your web copy. Here are 3 questions to ask:

        1) What exactly does my site stand for?
        2) How do my visitors see themselves?
        3) How have I organized my design and copy?

        If these tactics don’t help you improve your web copy, you could either see a qualified psychiatrist or hire – you know – a handy copy