Will You Add? - Writing and Speaking

Is Perfect Wealth Formula The Real Deal
Internet marketers and network marketers have been feuding over which is the better way to generate an income stream.What if there was a way to successfully "marry" the two together in one powerful cohesive package? What would that look like?Let's take a look at the possibilities.One of the greatest challenges we face in getting a home based business started is the ability to generate quick cash flow. This is a real key to creating the "success formula" needed to sustain the activity level needed to get to the "tipping point" in your business.What if you could create almost immediate cash flow for your new sign ups while building the long term base for their Home Based business?What if you could also create a number of highly qualified potential prospects at the same time you are generating this cash flow?To build a successful network marketing business you need two essential elements:1. A proven GIC (Generate Instant Cash) program to

r friend has. For example:

“How to Get a Reliable Fork Truck for your Business ... Affordably”

Don’t exactly love this one 100%? Relax. Revise it later if you want. But, believe it or not … it’s not half bad for someone who’s not a copywriter (like yourself). Is it? And this headline will immediately grab the attention of someone in the market for a fork truck (which is what your headline is supposed to do).

Next, give your friend a good reason to keep on reading. Re-state their problem, and tell them you have an answer for it.

“If you’re in need of a new fork truck that won’t break your budget then I can help. My name is __, and I’m the owner of Anderson Business Equipment. At Anderson, we've helped business owners like yourself find custom-sized forks trucks at affordable prices for over 30 years now.”

Done? Good.

Now take everything from your FEATURES, BENEFITS, and PROOFS piles and write them down in the following sequence.

- Tell your reader “why” they should believe what you’re saying is true.

- “Prove” to your reader why what you’re telling them is

How You Can Attract More Money Into Your Life - Simple Principles You Need To Know Now
Imagine some Money...$100,000.00 worth...just sitting in $100 bills on the table in front of you, wrapped in $10,000.00 bundelsHaving money in your life effortlessly and in abundance or, having to suffer by it in your life is a decision.To have money, you have to believe that you deserve money. In order to develop your belief, you have to know that it is attainable for you. To know that it is attainable, you only need to know that others have made money before you.You actually know that others before you have made money because of what it has provided for them, the houses, cars, boats, trips, etc.Does money buy happiness?Well no... but it does take care of most of the things that create unhappiness and stress.Every time you have had money troubles, it was because you were thinking about needing money, not what money provides.If you are feeling desparate for money, that is the suffering that money does not want to be around, so

The following information represents what you might call a “real life copywriting course for non-writers.” If you’re not someone who loves to write, it’s a good way to create effective sales copy. Before starting though, you must know:

A) Copywriting is nothing more (or less) than salesmanship in print. It’s about selling, not being fancy or creative.

B) If you can’t sell something in person, you can’t sell it in print. This can be taken 2 ways. First, if you’re not selling something anyone would ever buy from a live salesperson then you’ll never sell it in print. And secondly, if you don’t know enough about a product or service to tell someone about it in person then you’ll never be able to create sales copy for it either.

Okay ... ready? Let's begin.

Picture a friend of yours coming into your living room one day. You’re sitting on the couch looking at TV, and this friend sits down next to you. He grabs the remote. Shuts off the TV. Tugs at your shirt. And makes you look at him.

Then he says, “I have a problem.” And he begins telling you about this problem.

As you’re listening, you realize you’ve got a perfect solution for this problem. So when he’s finished, you begin telling him about your remedy. You tell him its name. What it is. Why it will do exactly what he wants … etc. Can you imagine this?

Sure you can.

Now ... audio record yourself ... giving this exact pitch to this imaginary person. (Maybe even have someone role-play as a friend with the problem). Forget about the fact you're being audio recorded. Concentrate on what you're saying to the person you’re trying to help.

Give all the important details about your solution. Tell them all the wonderful things it will do for them (the benefits). Tell them how their life will be better, or easier, or more fulfilled because of it. Don't say any more than you have to ... or any less than you need to.

When you’re finished, have this recording transcribed. Have it typed and printed out. This is the raw material for your sales copy. It will probably be 8-12 pages in length … or more. Don’t worry about how long it is.

Now … cut it up into sections. Every individual thought. Every individual benefit. Every little short story. Every example you used.

Take a pair of scissors and cut. You’ll have a lot of pieces. But keep moving. Keep pushing forward.

Now set aside every scrap you consider “extremely important.” Like the biggest benefits. The most interesting and fascinating facts. Etc.

Any lesser details or non-important facts, or plain ole' fluff … push to the other side.

Done? Alright … take all the pieces you’ve deemed very important, and organize them into piles of the following:

1) FEATURES (product details).

2) BENEFITS (every wonderful thing your product or service does to solve a problem, or help, or make life better for your friend).

3) PROOFS (all the things you said explaining why this product is truly the answer to his problem ... i.e., stories, documented facts, case studies, testimonials, etc.).

The next step is ranking and sorting every scrap within each pile by order of importance. The most important scrap of info at the top … the next most important … and so on.

You’re now ready to arrange things according to a time-tested copywriting formula called A-I-D-A ... which stands for ... Get ATTENTION, Stir INTEREST, Create DESIRE, and Call for ACTION. AIDA has been used millions and millions of times to sell trillions and trillions of dollars in products and services.

Don’t worry ... you can (and will) tweak your final version. But you’re about to begin writing your first draft. And you have virtually EVERYTHING you need right in front of you. You don’t have to be creative. You’re not writing a novel.

Go back to that problem your friend came to you with. What was that problem? Let’s pretend you own a company that sells industrial lifting equipment, and your friend said, “I really need to buy a new fork truck for my business, and I need to find a reliable one. Problem is, they all cost an arm and a leg. And I’m really short on extra cash right now. How can I ever get a reliable one at an affordable price?”

You are now going to write something that will get this person's attention. Something called a headline. So you're going to write down, “How to …” followed with a re-wording of the problem your friend has. For example:

“How to Get a Reliable Fork Truck for your Business ... Affordably”

Next, give your friend a good reason to keep on reading. Re-state their problem, and tell them you have an answer for it.

Done? Good.

Now take everything from your FEATURES, BENEFITS, and PROOFS piles and write them down in the following sequence.

- Tell your reader “why” they should believe what you’re saying is true.

- “Prove” to your reader why what you’re telling them is

Car Wash Association Trying to Clean Up Their Act on Illegal Immigration
The international carwash association realizes that it is one of the target industries that the United States of America's government is looking at with regards to illegal immigration hiring. And carwash owners should be worried because they have exploited illegal immigrants and illegal aliens by paying them cash under the table and saving all the payroll taxes for decades.This will not be the first time carwash owners have been targeted industry. The Internal Revenue Service IRS also has warned its enrolled agents of the cash cow carwash businesses represent Intel carwash owners skim money and cash without reporting their income.The carwash associations believe they have an excuse; in fact they are asking lawmakers and legislators to put certain provisions against the legal immigration bill. For instance the allowing of hiring temporary illegal alien workers when they cannot find Americans want to do the job.But the fact is that carwash owners do not want to

re listening, you realize you’ve got a perfect solution for this problem. So when he’s finished, you begin telling him about your remedy. You tell him its name. What it is. Why it will do exactly what he wants … etc. Can you imagine this?

Sure you can.

Now … cut it up into sections. Every individual thought. Every individual benefit. Every little short story. Every example you used.

Take a pair of scissors and cut. You’ll have a lot of pieces. But keep moving. Keep pushing forward.

Now set aside every scrap you consider “extremely important.” Like the biggest benefits. The most interesting and fascinating facts. Etc.

Any lesser details or non-important facts, or plain ole' fluff … push to the other side.

Done? Alright … take all the pieces you’ve deemed very important, and organize them into piles of the following:

1) FEATURES (product details).

2) BENEFITS (every wonderful thing your product or service does to solve a problem, or help, or make life better for your friend).

3) PROOFS (all the things you said explaining why this product is truly the answer to his problem ... i.e., stories, documented facts, case studies, testimonials, etc.).

The next step is ranking and sorting every scrap within each pile by order of importance. The most important scrap of info at the top … the next most important … and so on.

“How to Get a Reliable Fork Truck for your Business ... Affordably”

Next, give your friend a good reason to keep on reading. Re-state their problem, and tell them you have an answer for it.

Done? Good.

Now take everything from your FEATURES, BENEFITS, and PROOFS piles and write them down in the following sequence.

- Tell your reader “why” they should believe what you’re saying is true.

- “Prove” to your reader why what you’re telling them is

Have You Prepared for Success in Sales?
My wife and I watched the movie Ray a couple of weeks ago when it came out on DVD. In the movie Jaime Foxx plays the legendary singer Ray Charles. I was amazed at how Jaime had captured the essence of Ray Charles. Many times throughout the movie I wondered if it was Jaime Foxx or Ray Charles I was seeing on my TV.When I did research on Jaime Foxx's preparation for the movie I understood why he had captured Ray Charles so perfectly. In preparation for Ray, the movie, he adapted many of Ray Charles' physical characteristics and immersed himself in Soul, Jazz and Blues recordings to set the mood; attended classes at the Braille Institute; and spent weeks during rehearsal and production walking around with his eyes sealed tight for 12 hours a day, to gain an intimate understanding of what it really means to be blind.Many on the set where stunned by how spontaneous and natural the actor's embodiment of Charles became. But imitation was never the point

y individual benefit. Every little short story. Every example you used.

Take a pair of scissors and cut. You’ll have a lot of pieces. But keep moving. Keep pushing forward.

Now set aside every scrap you consider “extremely important.” Like the biggest benefits. The most interesting and fascinating facts. Etc.

Any lesser details or non-important facts, or plain ole' fluff … push to the other side.

Done? Alright … take all the pieces you’ve deemed very important, and organize them into piles of the following:

1) FEATURES (product details).

2) BENEFITS (every wonderful thing your product or service does to solve a problem, or help, or make life better for your friend).

3) PROOFS (all the things you said explaining why this product is truly the answer to his problem ... i.e., stories, documented facts, case studies, testimonials, etc.).

The next step is ranking and sorting every scrap within each pile by order of importance. The most important scrap of info at the top … the next most important … and so on.

“How to Get a Reliable Fork Truck for your Business ... Affordably”

Next, give your friend a good reason to keep on reading. Re-state their problem, and tell them you have an answer for it.

Done? Good.

Now take everything from your FEATURES, BENEFITS, and PROOFS piles and write them down in the following sequence.

- Tell your reader “why” they should believe what you’re saying is true.

- “Prove” to your reader why what you’re telling them is

Notes for Newbies - Part Ten - Your Dream
Hello againToday we want to talk about your dream. I want you to think about why you are doing all this. Yes, we have talked about how you can earn really big money in this business :-), but that’s not really what it’s all about. It’s not about the money. The real reason driving this new adventure of yours is lifestyle: when you are earning big bucks, you can fund the lifestyle you have always dreamed about :-) :-).Your dream You need to be very specific about your dream (this is a trick I learned from my guru – my mentor). Do you want to travel and have adventures? If you do, you need to set some very specific goals.Do you want to cycle around Europe, trek in the Himalayas, hike the Appalachian Trail, walk from Land’s End to John O’Groats or motorbike across the Sahara? Do you want to fly first class to six-star resort hotels in exotic locations? Do you want to cruise the world on luxury liners, sitting at the Capta

a time-tested copywriting formula called A-I-D-A ... which stands for ... Get ATTENTION, Stir INTEREST, Create DESIRE, and Call for ACTION. AIDA has been used millions and millions of times to sell trillions and trillions of dollars in products and services.

“How to Get a Reliable Fork Truck for your Business ... Affordably”

Next, give your friend a good reason to keep on reading. Re-state their problem, and tell them you have an answer for it.

Done? Good.

Now take everything from your FEATURES, BENEFITS, and PROOFS piles and write them down in the following sequence.

- Tell your reader “why” they should believe what you’re saying is true.

- “Prove” to your reader why what you’re telling them is

Organizational Development
In general, it can pertain to a company, a non-government organization (NGO), a health club, a student body and anything of the sort. The unifying thread among all these various forms is that they want to achieve something which, in the first place, made them band together.But what does it take to ensure the success of the organization? Much like an individual, an organization requires nourishment to support and improve its functions. These nourishments come in the form in what is collectively and aptly termed “Organizational Development”. It was earlier stated that organizations come in various forms and therefore requires different organizational development processes although there may be some similarities. The non-profit, service oriented type does not require product development as companies do but personnel skills enhancement and training is applicable to both. Our discussion will be limited to the “company form”.Perhaps no other form of organization finds its mo

r friend has. For example:

“How to Get a Reliable Fork Truck for your Business ... Affordably”

Next, give your friend a good reason to keep on reading. Re-state their problem, and tell them you have an answer for it.

Done? Good.

Now take everything from your FEATURES, BENEFITS, and PROOFS piles and write them down in the following sequence.

- Tell your reader “why” they should believe what you’re saying is true.

- “Prove” to your reader why what you’re telling them is true. - List and describe all the “benefits” to your product. State a feature, and follow it up with corresponding benefits in order of importance. Keep basically the same phrases you used when you spoke out loud and had your sales pitch recorded. Keep the conversational tone in everything you’re writing down.

- Now tell the person you’re talking (er … writing) to “how to order” this product (or service). Tell them simply. Directly. Politely.

- Finally, tell them they should “order now,” and give them a really good and truthful reason why they should do it now and not later.

All finished?

Your first draft is now done. Set it aside. Go do something else for a day or two. Then come back and pick it up. Read it over. Cross out all unnecessary words. Get rid of any big words you may have used and replace them with simpler ones. Fill in any necessary details if something needs clarification.

After doing this, you're now ready to read your copy out loud. (Don’t skip this ... it’s important!) Your copy must read like a smooth, warm personal conversation. With you talking to your reader. Change or alter any words that “hang,” or disturb the smooth flow of this conversation.

The very last step is the easiest. Have someone else read your copy out loud (preferably someone from your target audience). Listen for any words they trip over. When they’re finished, ask them if they understand everything. Ask them if any questions came into their mind as they read - - questions you didn't answer. If so, then write the answer down, and respond to their question at the right point in your copy.

Print and revise each draft after making any changes and go over the copy again and again. How many drafts will be necessary? As many as it takes. Maybe 7. Maybe 10. Maybe 30. Revise until no more changes are needed.

Now you must test your sales copy. The best way to cheaply do this is by sending out a mailing to 100 or so ideal prospects. Measure your response rate.

If you get a response rate that “cost-effectively” motivates your prospect into taking the next step in the buying process then it shows you’ve got an understanding of what it takes to write effective sales copy. A skill worth its weight in gold.

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Years ago, George Carlin listed seven words you can’t say on television. Then HBO came along, said all the words, and the world of television changed forever. Now, I know that even before you read the seven no-no phrases in sales, you might be tempted to think, oh, whatever these are they will eventually become acceptable, too.

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Will You Add? - Real-Life Copywriting Course for Non-Writers

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