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  • Will You Add? - The Most Important Thing About Writing a Persuasive Sales Letter

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    p>About …

    a) the person you’re sending your letter to …

    and …

    b) the thing you’re trying to sell.

    To write a persuasive letter you have to know what the reader really cares about. The best way to do this is simply ASK them.

    “Ask?”

    Y

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    So you want to write a persuasive letter. Let's discuss how to do this.

    The most important thing you need to know doesn’t have anything to do with writing though. Persuasion relies on understanding human nature, not eloquence. Think of the most successful salespeople you know. Do they strike you as eloquent? Perhaps. But probably not.

    A persuasive letter doesn’t need to be a finely crafted literary masterpiece. But it does need to do something very important - - stir deep feelings within the person it's written to.

    But how to do this?

    Well … first you need to do a little homework. Fact-finding homework!

    Copywriter Gary Halbert gives a priceless tidbit in one of his newsletters every writer of sales copy needs to know. He says that when it comes to sales copy, most people pay attention to the writing part … while neglecting to gather all the facts about what they’re selling first.

    A persuasive letter begins with fact-gathering. Gather all the facts you can. Big ones. Little ones. Obvious details. Not-so-obvious. Etc.

    About …

    a) the person you’re sending your letter to …

    and …

    b) the thing you’re trying to sell.

    To write a persuasive letter you have to know what the reader really cares about. The best way to do this is simply ASK them.

    “Ask?”

    Ye

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    people you know. Do they strike you as eloquent? Perhaps. But probably not.

    A persuasive letter doesn’t need to be a finely crafted literary masterpiece. But it does need to do something very important - - stir deep feelings within the person it's written to.

    But how to do this?

    Well … first you need to do a little homework. Fact-finding homework!

    Copywriter Gary Halbert gives a priceless tidbit in one of his newsletters every writer of sales copy needs to know. He says that when it comes to sales copy, most people pay attention to the writing part … while neglecting to gather all the facts about what they’re selling first.

    A persuasive letter begins with fact-gathering. Gather all the facts you can. Big ones. Little ones. Obvious details. Not-so-obvious. Etc.

    About …

    a) the person you’re sending your letter to …

    and …

    b) the thing you’re trying to sell.

    To write a persuasive letter you have to know what the reader really cares about. The best way to do this is simply ASK them.

    “Ask?”

    Y

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    >

    But how to do this?

    Well … first you need to do a little homework. Fact-finding homework!

    Copywriter Gary Halbert gives a priceless tidbit in one of his newsletters every writer of sales copy needs to know. He says that when it comes to sales copy, most people pay attention to the writing part … while neglecting to gather all the facts about what they’re selling first.

    A persuasive letter begins with fact-gathering. Gather all the facts you can. Big ones. Little ones. Obvious details. Not-so-obvious. Etc.

    About …

    a) the person you’re sending your letter to …

    and …

    b) the thing you’re trying to sell.

    To write a persuasive letter you have to know what the reader really cares about. The best way to do this is simply ASK them.

    “Ask?”

    Y

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    people pay attention to the writing part … while neglecting to gather all the facts about what they’re selling first.

    A persuasive letter begins with fact-gathering. Gather all the facts you can. Big ones. Little ones. Obvious details. Not-so-obvious. Etc.

    About …

    a) the person you’re sending your letter to …

    and …

    b) the thing you’re trying to sell.

    To write a persuasive letter you have to know what the reader really cares about. The best way to do this is simply ASK them.

    “Ask?”

    Y

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    p>About …

    a) the person you’re sending your letter to …

    and …

    b) the thing you’re trying to sell.

    To write a persuasive letter you have to know what the reader really cares about. The best way to do this is simply ASK them.

    “Ask?”

    Yes, ask.

    If not literally (although this is BEST), then figuratively. The following questions are a good place to start:

    "What will make you happy - what can I offer you to put a smile on your face?"

    "Do you actually want what I’m offering in this sales letter?"

    "Can you afford what I’m offering? If it’s pricey for you ... then can I structure a payment plan of some kind (to make it easy to pay for)?"

    "Why are you afraid of purchasing from anybody, including me? How can I prove to you that I’m honest and reliable and will stand behind my product / service? What can I say to you (or show you) that will convince you I’m telling you the truth about this?"

    "What kind of a guarantee can I give you that will make you 110% comfortable with trying out what I’m offering?"

    These things cannot be over-stressed. You can only craft a persuasive letter if you know beforehand what the person you’re writing to wants. Unless you personally know them, the reader of your letter doesn’t care about you per se. They only care about what

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