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Will You Add? - A Copywriting Lesson from Dr. Seuss
Team leaders play a very important role in the development and encouragement of a team. It is their job not only to ensure that the standards of their team are high and the tasks that have been assigned are being done, but also to ensure that the team spirit and morale of their team is kept.S
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length
Online systems - are they Packager friendly?As Packagers account for a large part of most non-conforming lenders distribution, you would think there would be a pressing need for lenders to integrate their online systems with those of their packaging partners, whether through front offi
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham."
The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.
Nouns and Verbs
Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to keep readers moving down the tracks.
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length
Let's face it, many of us have more credit card debt than we can reasonably handle or expect to pay off anytime soon. All too often, I hear the same stories of people slowly accumulating credit card debt almost obliviously until one month their bill comes and it hits them like a ton of bricks:
The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is.
Nouns and Verbs
Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to keep readers moving down the tracks.
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length
Who would have thought that a TV network dedicated to selling products on a cable network could become a success?Besides most people hate commercials… What would make them sit down, watch a shopping network and, ultimately, buy?Simple… the networks applied principles that have been sel
Nouns and Verbs
Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to keep readers moving down the tracks.
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length
You don't write a resume every day. Not even every month or year, most likely. So you can't be expected to do it flawlessly every time, right? After all, you're not a professional.Well, I am.My team and I have written or edited nearly 5,000 resumes over the past nine years. And there a
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length
Genetically Modified Agricultural Products could inevitably feed the World and increase production 10-fold even as water supplies in many regions of the World become more scarce due to slight increases in global temperatures or normal cycle climate changes. Lets not get into the debate of Global War
Lots of Periods
A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many children's authors, is a champion of the short sentence.
Imagination
Albert Einstein said, "The gift of fantasy has meant more to me than my talent for absorbing positive knowledge." Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept.
Fun
Dr. Seuss' books are fun to read. They're funny, too, but that's not the same thing. Fun to read is material that's entertaining and effortless for readers, an excellent standard for all writing.
Lyrical
Dr. Seuss' books are written in verse. Of course they'
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