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  • Will You Add? - A Novel Way to Get An Innovative Product to Market

    If the Shoe Fits - The Soul of Customer Service
    My Aunt Virginia worked selling shoes in a downtown department store. I remember listening to adult conversation, while I played. She talked about other clerks not caring for anything other than the sale and the resulting commission.Aunt Virginia’s main concern was always the fit. She even took extra care and effort with children, allowing for proper fit as well as allowing a little room to grow. It’s the concern that I remember most.Aunt Virginia is probably the reason why I fell in l
    for the task ahead of making her invention market ready.

    The last time I saw this lady she was positively glowing. A senior executive from one of the largest companies in the industry had visited her stand. Then he returned with subordinates. She had been invited to corporate headquarters to formally present the prototype to the corporate team and commence negotiations for a license deal.

    Now this is a great step for her

    Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
    Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.Want to know why nearly every coach or consultant out there will always struggle?...if you're one of them then you're not going to like this one little bit...It's a lack of CREDIBILITYBUT before you hit the DELETE key just bear with me...This lack of CREDIBILITY has a cause...lack of
    This week I had the opportunity to launch a new product at the Juvenile Products Manufacturers Association’s annual trade show in Orlando. This is an annual fair that brings together the manufacturers of all size to present and introduce new wares for the youth market. As in all industries, the competition is fierce, the innovations many and the marketing strategies are endlessly varied.

    During lulls in the action I walked the floor and did a bit of networking. I had the good fortune to meet a woman, standing at the smallest, most sparsely merchandised booth in the show. As we chatted she opened up to me about what her goals were for her product, at this time and at this expensive, high-end show.

    Her display consisted solely of a single prototype of her invention. She had no packaging, no graphics, no branding, none of the elements present in glowing abundance at every other booth on the trading floor. She was also scared. Her expressed fear was that she would be dismissed as a dreamer for attending such an event with no bullets in her gun.

    Despite all of her perceived disadvantages, this lady had a really great product concept. Her invention was novel, a true product improvement over the existing universe of competitive brands currently being marketed. I thought she had an excellent chance to find a partner, a license or sell her patented concept and told her so.

    Each day I would see this nice lady several times and I noticed a subtle change happening at each meeting. She was gaining confidence. She was seeing her product concept being exposed to a very tough crowd and people were confirming her assumptions about product potential. Her experience at the show was proving invaluable in energizing her for the task ahead of making her invention market ready.

    The last time I saw this lady she was positively glowing. A senior executive from one of the largest companies in the industry had visited her stand. Then he returned with subordinates. She had been invited to corporate headquarters to formally present the prototype to the corporate team and commence negotiations for a license deal.

    Now this is a great step for her b

    Occupational Health and Safety - Room for Improvement
    As a newly appointed Principal OHS Consultant for a Justice Department I receive a number of Incident and hazard Report forms from staff working in a variety of roles. What I find alarming is that the Manager comments on many of these reports from staff show a lack of commitment to a thorough risk assessment, which in turn leads to a lack of appropriate risk management.Many comments are of a nature such as;“There are no other contributing factors” (to a back injury sustained from gett
    loor and did a bit of networking. I had the good fortune to meet a woman, standing at the smallest, most sparsely merchandised booth in the show. As we chatted she opened up to me about what her goals were for her product, at this time and at this expensive, high-end show.

    Her display consisted solely of a single prototype of her invention. She had no packaging, no graphics, no branding, none of the elements present in glowing abundance at every other booth on the trading floor. She was also scared. Her expressed fear was that she would be dismissed as a dreamer for attending such an event with no bullets in her gun.

    Despite all of her perceived disadvantages, this lady had a really great product concept. Her invention was novel, a true product improvement over the existing universe of competitive brands currently being marketed. I thought she had an excellent chance to find a partner, a license or sell her patented concept and told her so.

    Each day I would see this nice lady several times and I noticed a subtle change happening at each meeting. She was gaining confidence. She was seeing her product concept being exposed to a very tough crowd and people were confirming her assumptions about product potential. Her experience at the show was proving invaluable in energizing her for the task ahead of making her invention market ready.

    The last time I saw this lady she was positively glowing. A senior executive from one of the largest companies in the industry had visited her stand. Then he returned with subordinates. She had been invited to corporate headquarters to formally present the prototype to the corporate team and commence negotiations for a license deal.

    Now this is a great step for her

    Customer Service Questions That Work: Did You Find What You Wanted?
    I’ve always had a sweet tooth, so when the sugar substitute, Equal, came along, I was an early adopter.Of course, the only problem with Equal is the price per packet, which I believe is about three times as expensive as the next well-known brand, the one in the pink wrappers. Naturally, I have to have expensive tastes. To me, the blue stuff tastes better.For years, I’ve been buying Equal in the restaurant size box, with 2500 packets. This lasts me for months, and it brings the price in
    bundance at every other booth on the trading floor. She was also scared. Her expressed fear was that she would be dismissed as a dreamer for attending such an event with no bullets in her gun.

    Despite all of her perceived disadvantages, this lady had a really great product concept. Her invention was novel, a true product improvement over the existing universe of competitive brands currently being marketed. I thought she had an excellent chance to find a partner, a license or sell her patented concept and told her so.

    Each day I would see this nice lady several times and I noticed a subtle change happening at each meeting. She was gaining confidence. She was seeing her product concept being exposed to a very tough crowd and people were confirming her assumptions about product potential. Her experience at the show was proving invaluable in energizing her for the task ahead of making her invention market ready.

    The last time I saw this lady she was positively glowing. A senior executive from one of the largest companies in the industry had visited her stand. Then he returned with subordinates. She had been invited to corporate headquarters to formally present the prototype to the corporate team and commence negotiations for a license deal.

    Now this is a great step for her

    ABCs of Surviving Work Burnout
    Daily routines and repetitive tasks cause burden and create stress to any member of the work force. Realizing that you are burning out is the first step in becoming happy in your job, the next step will be making the proper adjustments to overcome work burnout. Below are the list of surviving work burnout. Its easy to follow if you know your ABC’s.Avoid being late for work because it adds up to stress and piles up the work that should be accomplished.Beverages such as col
    xcellent chance to find a partner, a license or sell her patented concept and told her so.

    Each day I would see this nice lady several times and I noticed a subtle change happening at each meeting. She was gaining confidence. She was seeing her product concept being exposed to a very tough crowd and people were confirming her assumptions about product potential. Her experience at the show was proving invaluable in energizing her for the task ahead of making her invention market ready.

    The last time I saw this lady she was positively glowing. A senior executive from one of the largest companies in the industry had visited her stand. Then he returned with subordinates. She had been invited to corporate headquarters to formally present the prototype to the corporate team and commence negotiations for a license deal.

    Now this is a great step for her

    Computer Forensics Jobs
    Computer forensics is a fast-growing career field, offering immense potential for jobs in law enforcement, military, intelligence agencies, corporations, and businesses. The job opportunities are skyrocketing, commensurate with the rapid spurt in computer crimes.Computer crimes, in the beginning, had only a sporadic occurrence. Now, it has become a fact of life that has to be dealt with by law enforcement agencies. As computer applications and the Internet have become inseparable parts of lif
    for the task ahead of making her invention market ready.

    The last time I saw this lady she was positively glowing. A senior executive from one of the largest companies in the industry had visited her stand. Then he returned with subordinates. She had been invited to corporate headquarters to formally present the prototype to the corporate team and commence negotiations for a license deal.

    Now this is a great step for her but she realizes she has a long way to go before she closes a license deal. I know this after several days of exposure to this woman, if the deal does not happen I will see her at this or another show down the line with a fully branded product ready for sale. She will not stop until she achieves her goal.

    My consulting firm looks at hundreds of new invention and product submissions each year. We actually engage about a dozen in an average year. A very high percentage of the items we pass on nevertheless have real commercial merit. What they invariably lack is a person such as the lady I have described in this article.

    The ability to take an alternative path, expose your idea to a critical marketplace and take a risk is what separates successful entrepreneurs from dreamers. The word “no” is something all of us dread hearing. And yet, overcoming “no” is the hurdle every entrepreneur must learn to accept, understand and handle. I tell my clients, “no just means not today”.

    I meet many people who simply give up. Their reasons, really excuses, are endless. I could not raise the money. I was misled. I have three kids. My partner took off with the plans. I can’t sell. These, and countless other complaints are indicative of a fear of success. Not everyone is constructed with the “right stuff” to succeed as an entrepreneur.

    I was personally and professionally re-energized after my brief, meeting with my new entrepreneurial friend. She had taken an uncertain, risky and novel road to launching her product. Her courage was to be admired. She confirmed my belief that the road to success is open to all with the drive, ambition and positive attitude essential to face and overcome the obstacles that inevitably must

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