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Will You Add? - How to Choose the Best Agent For You
For seven days this month, my Internet connection ceased to be; apparently (according to the engineer) because the cable-modem box thingy gave up the ghost. Seven whole days with no link to the outside world, except for the telephone of course, which isn’t quite the same is it? Now normally a very short period without Internet access would not cause too much of a problem; fortunately I can complete most of my work off-line so I saw this as only a minor inconvenience.However, the big shock to my system came with the realisation
On the flipside, the agent who is too busy to return phone calls might be busy because he's escorting one of his writers to an appearance on "The Oprah Winfrey Show"! An agent who has celebrity clients may have a foot in the door for certain publicity opportunities and immediate recognition from the editors at the publishing houses. The editors know, for instance, to pay attention to a manuscript comin
If you are going to continually toot your own horn; then you need to know that there is a right way and a wrong way. Let’s say you own a business or run the marketing department of a corporation and you'd like to do a little public-relations and a little publicity for your company or yourself. Let me give you some tips on Self Aggrandizement 101; Patting Yourself on the Back in Style.You see, if you are going to pat yourself on the back and promote your company then you must tell the customer or consumer and even your employees
Below are a few points to consider, but note this: each one involves an evaluation of yourself and the agent. Ideally you'll be asking yourself, "What do I want here?" and then "What does the agent offer?" You'll see what I mean as we go on.
The Art of Communication
This first point is all about how the back-and-forth communications between you and your agent will happen. Will you mostly talk via email? Or telephone? How easy will it be to get your agent on the phone? Now, what do you want your communications with your agent to be like? A couple of the writers I spoke with weren't happy with the agents who didn't return their phone calls or answer their emails in a timely fashion. In fact, they got downright antsy about it and thought the agent had changed his or her mind about their project. Of course this wasn't the case, but that didn't stop the thought from driving the writers crazy anyway!
Still, it's important to consider: are you the type of writer who requires a lot of attention? That's not a bad thing, but it means you may want to think twice about choosing an agent with a large client base who is busy and can't return calls or emails on the same day. A smaller firm with more personal attention would be the more appropriate choice.
Bigtime Connections
On the flipside, the agent who is too busy to return phone calls might be busy because he's escorting one of his writers to an appearance on "The Oprah Winfrey Show"! An agent who has celebrity clients may have a foot in the door for certain publicity opportunities and immediate recognition from the editors at the publishing houses. The editors know, for instance, to pay attention to a manuscript coming
Think you work well with your ad agency? You probably don’t. Companies go to ad agencies to get results. And if you’re like most companies, it is a very one-way relationship. This is especially true when your company is larger than the ad agency. Although you have the size advantage, they have the edge with experience. Remember, they do advertising for a living! Don’t expect to go into the relationship as the boss of them just because you’re paying them.Listen up, because it is likely you are doing some things that the ad agency
The Art of Communication
This first point is all about how the back-and-forth communications between you and your agent will happen. Will you mostly talk via email? Or telephone? How easy will it be to get your agent on the phone? Now, what do you want your communications with your agent to be like? A couple of the writers I spoke with weren't happy with the agents who didn't return their phone calls or answer their emails in a timely fashion. In fact, they got downright antsy about it and thought the agent had changed his or her mind about their project. Of course this wasn't the case, but that didn't stop the thought from driving the writers crazy anyway!
Still, it's important to consider: are you the type of writer who requires a lot of attention? That's not a bad thing, but it means you may want to think twice about choosing an agent with a large client base who is busy and can't return calls or emails on the same day. A smaller firm with more personal attention would be the more appropriate choice.
Bigtime Connections
On the flipside, the agent who is too busy to return phone calls might be busy because he's escorting one of his writers to an appearance on "The Oprah Winfrey Show"! An agent who has celebrity clients may have a foot in the door for certain publicity opportunities and immediate recognition from the editors at the publishing houses. The editors know, for instance, to pay attention to a manuscript comin
Don’t skimp on insurance. This probably doesn’t sound like a way to save money. But keep in mind the purpose of insurance is to transfer to an insurance company the financial risk you can’t afford to carry yourself. Without formal insurance, you are de facto self-insuring - meaning you’ll pay out of your own pocket in the event of a financial disaster such as loss of a home or a serious illness.For example, many renters don’t own renter’s insurance, which covers the loss of their personal property (no, the landlord’s insurance d
Still, it's important to consider: are you the type of writer who requires a lot of attention? That's not a bad thing, but it means you may want to think twice about choosing an agent with a large client base who is busy and can't return calls or emails on the same day. A smaller firm with more personal attention would be the more appropriate choice.
Bigtime Connections
On the flipside, the agent who is too busy to return phone calls might be busy because he's escorting one of his writers to an appearance on "The Oprah Winfrey Show"! An agent who has celebrity clients may have a foot in the door for certain publicity opportunities and immediate recognition from the editors at the publishing houses. The editors know, for instance, to pay attention to a manuscript comin
The most visible difference that separates the top performing companies is their commitment to continuous training and development of their employees.That commitment starts with a mindset that employees are not just an expense but also a resource: and a very valuable resource at that. Training and development are the foundation of successful companies. The best companies view training and development as an investment as opposed to an expense.Company’s that view training as an expense, typically cut the budget in a down
Still, it's important to consider: are you the type of writer who requires a lot of attention? That's not a bad thing, but it means you may want to think twice about choosing an agent with a large client base who is busy and can't return calls or emails on the same day. A smaller firm with more personal attention would be the more appropriate choice.
Bigtime Connections
On the flipside, the agent who is too busy to return phone calls might be busy because he's escorting one of his writers to an appearance on "The Oprah Winfrey Show"! An agent who has celebrity clients may have a foot in the door for certain publicity opportunities and immediate recognition from the editors at the publishing houses. The editors know, for instance, to pay attention to a manuscript comin
Therefore, the going concern and financial period principles underlie the depreciation process. Fixed assets, in other words, merely represent deferred expenses and the depreciation process is simply a means of allocating the deferred expenses to the correct financial period. Thus, with depreciation the emphasis is on systematic and realistic apportionment of the expenses involved in using the fixed assets. Accordingly, the accounting balance sheet does not show the current market value of fixed assets, nor does the depreciation pro
On the flipside, the agent who is too busy to return phone calls might be busy because he's escorting one of his writers to an appearance on "The Oprah Winfrey Show"! An agent who has celebrity clients may have a foot in the door for certain publicity opportunities and immediate recognition from the editors at the publishing houses. The editors know, for instance, to pay attention to a manuscript coming from Agent X because he regularly sends them great stuff! If you want that kind of star power behind your book and you're secure enough to be in a huge fold where you're not top dog, then go for this agent.
But don't write off a smaller agent because his or her connections are with small or mid-size publishing companies. Your book may require the kind of attention (budgetary and otherwise) that you can get from smaller firms. This type of agent may be more helpful in the building of your platform, where with a bigger agent you might be expected to have your audience already in place.
Any Editing in the Deal?
Some agents are interested in helping you develop the content of your book. Some agencies even employ in-house editors. Why? Because they know a book has a better chance of selling if it's in top form before they take it to the publishing houses. Do you feel you'll need this type of assistance for your book? Does the agent you're considering offer this type of service? If not, remember you may want to invest in hiring an editor on your own.
Consider the Long Run
I recently assisted a writer in researching an agent and my contacts at a publishing house told us that he was a hit-and-run kind of guy--he threw lots of projects at you, trying to see what would stick. If he couldn't sell it, he'd drop the project and move on. Again, that's not necessarily a bad thing--many agents operate this way. But the writer in question here was looking for an agent who would not only represent his book, but also help him develop his writing career--someone who could help him evaluate opportunities and brainstorm future projects. If the writer was onl
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