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Will You Add? - 100s of Movies / Films Deconstructed
When it comes to the world of web design, the website copy is often the last thing considered. Most people cut and paste in a section of their latest brochure or sales pitch, after all, it already showcases everything they need to say about their product or service, right? Wrong. Companies often get so bogged down by the look and feel of their website, they forget to spend the same time and focus on their web copy.Words matter. You have 10 seconds to hook the reader and get them interested in what you have to offer. Users dive straight into the text and often ignore the images, so if a user visits your site and wonders what it’s about, you know you have some work to do. Consider the following web copy guidelines when tackling writing for the web:• Assess your goal• Consider your audience• Authority• Currency• ObjectivityAssess your goal Decide what goal you want to fu
Seizing the Sword: Salieri sees that Mozart is working on the 'Marriage of Figaro."
Pushed to the Near Death Experience: Salieri tells the King's counsel that he is working on Figaro.
Resisting the Near Death Experience: Mozart tries to defend himself in the King's audience.
Near Death Experience: Herr Director rips out the ballet.
Battle with the Serpent: Mozart begs Salieri for help.
Reward: the Emperor attends rehearsals; the pages are put back in.
Atonement with the Father: Figaro is marvellous; the King yawns; the audience don't like it; "…why don't they come…"
Apotheosis: Salieri's opera is exceptional with Mozart's help; "…the best opera yet written…"; Mozart congratulates Salieri.
Ultimate Boon: Mozart father dies; Mozart writes Don Giovanni; Salieri sees a way to kill Mozart.
Pushing to the Resolution: Salieri dresses up and asks Mozart to write a Requiem for the dead.
Developing Characters and Relationships: Salieri discusses how exactly to kill Mozart with the priest..
Pulled Back: Emanuel's version of Don Giovanni; commissioning it for the masses.
Pushed Forward: Foresh
Moving can be scary, but it can also be an adventure. New people, new surroundings, new favorite haunts.A great way to get to know the new community is to get out in it. Go pick up the community newspaper. Almost every town or city has one. Rather than focusing on the city as a whole, it just focuses on what’s going on in your area of town, such as events, restaurant openings, ads for shops and anything that might pertain to you.Research your new community online. There’s always a wealth of information on anything you want to find on the internet. The Newspaper Association of America has a website on how to find local papers with a map and search engine that will find events and information going in the are that you reside in.Head to the library. They usually have community bulletin boards and all kinds of local information on how to get plugged into the new area. Get a library card so you can get al
The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are based on this template.
Understanding this template is a priority for story or screenwriters.
The Hero's Journey:
a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.
b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
and more...
Sample Movie Deconstructed: Amadeus (1983)
FADE IN: Context: screams; the antagonist's regret / Inner Challenge.
Meeting the Antagonist: Salieri.
Foreshadow of the Journey: Salieri thinking back [flashbacks].
The Ordinary World: Austria; snow Mozart's era.
Meeting the Herald: the priest.
Refusal: Salieri playing the piano; "..leave me alone…"
Call to Adventure: "…all men are equal in God's eyes…"
Antagonist's Backstory: "…you must know this…""…it was very popular in its day…"
Foreshadow of the Journey: Salieri conducting the opera [flashback].
Introducing the Hero's Capabilities: "…that was Mozart…" playing for the King as a young boy.
Pushed to the First Threshold: "…for Gods sake confess…give yourself some piece…"
Threshold Guardian: Salieri's father; "…my father did not care for music…"
Conscious decision to embark on the Journey: "…please God…"
Threshold Guardian overcome: Salieri's father dies.
First Threshold:
Outer Cave: New World; the King's court composer.
Middle Cave Threshold: the door.
Middle Cave/ Meeting Allies: meeting Amadeus and Constanze.
Romantic Challenge: "…will you marry me…"
Push to the Inner Cave: "…Mozart is not here…"
Pull to the Inner Cave: "..they've started without me…"
Inner Cave: "…that's Mozart! That giggling, dirty minded creature crawling on the floor…" Mozart playing for the Pope.
Push to the Physical Separation: "…if I don't satisfy, you can dismiss me…"
Developing the Hero and Antagonist: "…on the page it looked simple, almost childish…"
Pushed to the World of the Transformation: Pope sends Mozart to Vienna.
Meeting the Mentor, Allies and Enemies: the King and his councillors.
Physical Separation:
Developing the Antagonist: Salieri playing the piano.
Developing the Hero: Amadeus trying on wigs.
Developing Characters and Relationships: Mozart meets the King, Salieri et al.
Trial 1:
We're going to commission an opera from you…
Resistance to the Trial: an opera set in a harem in Turkey.
Polarization: Mozart toys with Salieri's tune.
Developing the Antagonist: "..why did he create the lust and then deny me the talent…"
Antagonist's Romantic Challenge: meeting Salieri's crush.
The Turkish opera is a success.
Developing Characters and Relationships: the King congratulates Mozart; "…but there are too many notes…"
Romantic Challenge: "..my landlady, she's the fianc? of Herr Mozart…"; when do you marry?
Romantic Challenge: Salieri realises that Mozart has had his girl. At that moment I knew, the creature had had my darling girl; for the first time in my life I began to have violent thoughts.
Pulled back to the Ordinary World: Amadeus' father persuades the Pope to give him one more chance.
Interdiction: take no further steps towards marriage.
Breaking the Interdiction: Mozart gets married; moves to Vienna.
Trial 2:
The King wants a musical tutor for her niece.; Salieri blocks it
"…why must I submit sample of my work just to teach a 13 year old girl.."; "..well I won't…"
Developing Characters and Relationships: Constanze brings samples of Amadeus' work to Salieri.
Developing Hero's Capabilities: Salieri looks at Mozart's work…it's miraculous; Salieri walks away.
Foreshadow of the Resolution: "…from now on we are enemies…I will ruin your incarnation…"
Trial 3:
Foreshadow of the Resolution: Papa arrives in the dark costume.
"…What is your financial situation? They say you have debts…"
Foreshadow of the Sword: "…that one will…"
Developing Characters and Relationships: Papa meets Constanze; out on the town.
Foreshadow of the Resolution: Papa's mask.
Pulled Back: "…I want you to come back to Salzburg…"
Polarization: Mozart mocks Salieri's music.
Foreshadow of the Resolution: "…that's right, mock me…"
Meeting the Oracle: Mozart working on Figaro; Lorl (the maid servant) arrives.
Developing Characters and Relationships: Mozart working on Figaro, Constanze and Papa arguing.
Ideal: Lorl visits Salieri; "…next time they're out of the house, let me know…"
Seizing the Sword: Salieri sees that Mozart is working on the 'Marriage of Figaro."
Pushed to the Near Death Experience: Salieri tells the King's counsel that he is working on Figaro.
Resisting the Near Death Experience: Mozart tries to defend himself in the King's audience.
Near Death Experience: Herr Director rips out the ballet.
Battle with the Serpent: Mozart begs Salieri for help.
Reward: the Emperor attends rehearsals; the pages are put back in.
Atonement with the Father: Figaro is marvellous; the King yawns; the audience don't like it; "…why don't they come…"
Apotheosis: Salieri's opera is exceptional with Mozart's help; "…the best opera yet written…"; Mozart congratulates Salieri.
Ultimate Boon: Mozart father dies; Mozart writes Don Giovanni; Salieri sees a way to kill Mozart.
Pushing to the Resolution: Salieri dresses up and asks Mozart to write a Requiem for the dead.
Developing Characters and Relationships: Salieri discusses how exactly to kill Mozart with the priest..
Pulled Back: Emanuel's version of Don Giovanni; commissioning it for the masses.
Pushed Forward: Foresha
Trying to get your foot in the door of a company is often the only thing preventing you from kick starting your career or finding your dream career.Have you ever applied for a job that you really wanted and thought to yourself “if only I could convince the hiring manager that I’m the right person for this job, I’d REALLY show them what I am capable of.”In other words, it sometimes seems that getting the job – getting your foot in the door – is the hardest part. You know that once you got the job though, you’d be fine!What can you do to get your foot in the door of a company you are interested to work for especially when you’re having trouble moving forward? Here are a few suggestions: 1. Depending on your financial situation, your level of experience and the nature of the job you are looking for, you could offer to work as an intern. Basically, you work for free for a period of t
Foreshadow of the Journey: Salieri conducting the opera [flashback].
Introducing the Hero's Capabilities: "…that was Mozart…" playing for the King as a young boy.
Pushed to the First Threshold: "…for Gods sake confess…give yourself some piece…"
Threshold Guardian: Salieri's father; "…my father did not care for music…"
Conscious decision to embark on the Journey: "…please God…"
Threshold Guardian overcome: Salieri's father dies.
First Threshold:
Outer Cave: New World; the King's court composer.
Middle Cave Threshold: the door.
Middle Cave/ Meeting Allies: meeting Amadeus and Constanze.
Romantic Challenge: "…will you marry me…"
Push to the Inner Cave: "…Mozart is not here…"
Pull to the Inner Cave: "..they've started without me…"
Inner Cave: "…that's Mozart! That giggling, dirty minded creature crawling on the floor…" Mozart playing for the Pope.
Push to the Physical Separation: "…if I don't satisfy, you can dismiss me…"
Developing the Hero and Antagonist: "…on the page it looked simple, almost childish…"
Pushed to the World of the Transformation: Pope sends Mozart to Vienna.
Meeting the Mentor, Allies and Enemies: the King and his councillors.
Physical Separation:
Developing the Antagonist: Salieri playing the piano.
Developing the Hero: Amadeus trying on wigs.
Developing Characters and Relationships: Mozart meets the King, Salieri et al.
Trial 1:
We're going to commission an opera from you…
Resistance to the Trial: an opera set in a harem in Turkey.
Polarization: Mozart toys with Salieri's tune.
Developing the Antagonist: "..why did he create the lust and then deny me the talent…"
Antagonist's Romantic Challenge: meeting Salieri's crush.
The Turkish opera is a success.
Developing Characters and Relationships: the King congratulates Mozart; "…but there are too many notes…"
Romantic Challenge: "..my landlady, she's the fianc? of Herr Mozart…"; when do you marry?
Romantic Challenge: Salieri realises that Mozart has had his girl. At that moment I knew, the creature had had my darling girl; for the first time in my life I began to have violent thoughts.
Pulled back to the Ordinary World: Amadeus' father persuades the Pope to give him one more chance.
Interdiction: take no further steps towards marriage.
Breaking the Interdiction: Mozart gets married; moves to Vienna.
Trial 2:
The King wants a musical tutor for her niece.; Salieri blocks it
"…why must I submit sample of my work just to teach a 13 year old girl.."; "..well I won't…"
Developing Characters and Relationships: Constanze brings samples of Amadeus' work to Salieri.
Developing Hero's Capabilities: Salieri looks at Mozart's work…it's miraculous; Salieri walks away.
Foreshadow of the Resolution: "…from now on we are enemies…I will ruin your incarnation…"
Trial 3:
Foreshadow of the Resolution: Papa arrives in the dark costume.
"…What is your financial situation? They say you have debts…"
Foreshadow of the Sword: "…that one will…"
Developing Characters and Relationships: Papa meets Constanze; out on the town.
Foreshadow of the Resolution: Papa's mask.
Pulled Back: "…I want you to come back to Salzburg…"
Polarization: Mozart mocks Salieri's music.
Foreshadow of the Resolution: "…that's right, mock me…"
Meeting the Oracle: Mozart working on Figaro; Lorl (the maid servant) arrives.
Developing Characters and Relationships: Mozart working on Figaro, Constanze and Papa arguing.
Ideal: Lorl visits Salieri; "…next time they're out of the house, let me know…"
Seizing the Sword: Salieri sees that Mozart is working on the 'Marriage of Figaro."
Pushed to the Near Death Experience: Salieri tells the King's counsel that he is working on Figaro.
Resisting the Near Death Experience: Mozart tries to defend himself in the King's audience.
Near Death Experience: Herr Director rips out the ballet.
Battle with the Serpent: Mozart begs Salieri for help.
Reward: the Emperor attends rehearsals; the pages are put back in.
Atonement with the Father: Figaro is marvellous; the King yawns; the audience don't like it; "…why don't they come…"
Apotheosis: Salieri's opera is exceptional with Mozart's help; "…the best opera yet written…"; Mozart congratulates Salieri.
Ultimate Boon: Mozart father dies; Mozart writes Don Giovanni; Salieri sees a way to kill Mozart.
Pushing to the Resolution: Salieri dresses up and asks Mozart to write a Requiem for the dead.
Developing Characters and Relationships: Salieri discusses how exactly to kill Mozart with the priest..
Pulled Back: Emanuel's version of Don Giovanni; commissioning it for the masses.
Pushed Forward: Foresh
Whether you just started browsing the internet or performed a standard internet search with the words “business plans,” you likely came across business plan software programs.These software programs advertise that, for a reasonable price, you can easily make your own business plans, often in no time at all. Have you given these programs any though? If you haven’t you may want to.When it comes to determining whether or not business plan software programs are worth the money, you will find that it depends. In all honesty, it depends on your needs, as well as your wants. There are some individuals who can benefit from the purchase of a business plan software program, but there are also others who cannot. The best way to determine whether or not business plan software programs are a wise investment or a waste of your money is to keep a number of important factors in mind.One of the most important factors
Meeting the Mentor, Allies and Enemies: the King and his councillors.
Physical Separation:
Developing the Antagonist: Salieri playing the piano.
Developing the Hero: Amadeus trying on wigs.
Developing Characters and Relationships: Mozart meets the King, Salieri et al.
Trial 1:
We're going to commission an opera from you…
Resistance to the Trial: an opera set in a harem in Turkey.
Polarization: Mozart toys with Salieri's tune.
Developing the Antagonist: "..why did he create the lust and then deny me the talent…"
Antagonist's Romantic Challenge: meeting Salieri's crush.
The Turkish opera is a success.
Developing Characters and Relationships: the King congratulates Mozart; "…but there are too many notes…"
Romantic Challenge: "..my landlady, she's the fianc? of Herr Mozart…"; when do you marry?
Romantic Challenge: Salieri realises that Mozart has had his girl. At that moment I knew, the creature had had my darling girl; for the first time in my life I began to have violent thoughts.
Pulled back to the Ordinary World: Amadeus' father persuades the Pope to give him one more chance.
Interdiction: take no further steps towards marriage.
Breaking the Interdiction: Mozart gets married; moves to Vienna.
Trial 2:
The King wants a musical tutor for her niece.; Salieri blocks it
"…why must I submit sample of my work just to teach a 13 year old girl.."; "..well I won't…"
Developing Characters and Relationships: Constanze brings samples of Amadeus' work to Salieri.
Developing Hero's Capabilities: Salieri looks at Mozart's work…it's miraculous; Salieri walks away.
Foreshadow of the Resolution: "…from now on we are enemies…I will ruin your incarnation…"
Trial 3:
Foreshadow of the Resolution: Papa arrives in the dark costume.
"…What is your financial situation? They say you have debts…"
Foreshadow of the Sword: "…that one will…"
Developing Characters and Relationships: Papa meets Constanze; out on the town.
Foreshadow of the Resolution: Papa's mask.
Pulled Back: "…I want you to come back to Salzburg…"
Polarization: Mozart mocks Salieri's music.
Foreshadow of the Resolution: "…that's right, mock me…"
Meeting the Oracle: Mozart working on Figaro; Lorl (the maid servant) arrives.
Developing Characters and Relationships: Mozart working on Figaro, Constanze and Papa arguing.
Ideal: Lorl visits Salieri; "…next time they're out of the house, let me know…"
Seizing the Sword: Salieri sees that Mozart is working on the 'Marriage of Figaro."
Pushed to the Near Death Experience: Salieri tells the King's counsel that he is working on Figaro.
Resisting the Near Death Experience: Mozart tries to defend himself in the King's audience.
Near Death Experience: Herr Director rips out the ballet.
Battle with the Serpent: Mozart begs Salieri for help.
Reward: the Emperor attends rehearsals; the pages are put back in.
Atonement with the Father: Figaro is marvellous; the King yawns; the audience don't like it; "…why don't they come…"
Apotheosis: Salieri's opera is exceptional with Mozart's help; "…the best opera yet written…"; Mozart congratulates Salieri.
Ultimate Boon: Mozart father dies; Mozart writes Don Giovanni; Salieri sees a way to kill Mozart.
Pushing to the Resolution: Salieri dresses up and asks Mozart to write a Requiem for the dead.
Developing Characters and Relationships: Salieri discusses how exactly to kill Mozart with the priest..
Pulled Back: Emanuel's version of Don Giovanni; commissioning it for the masses.
Pushed Forward: Foresh
Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus and repair the damage to computers, and a spokesperson from at least one of the banks so you can get a quote for your article -- all before 5 PM so you can write the story that will appear on tomorrow's front page. Whew!I'll bet you're feeling a bit frazzled and impatient. Where would you start?Right. You'll look in your database for a local computer expert to help you understand the scope of the problem, the damage expected and how to fix it.You call the first one. No answer. You don't have a cell phone numb
Breaking the Interdiction: Mozart gets married; moves to Vienna.
Trial 2:
The King wants a musical tutor for her niece.; Salieri blocks it
"…why must I submit sample of my work just to teach a 13 year old girl.."; "..well I won't…"
Developing Characters and Relationships: Constanze brings samples of Amadeus' work to Salieri.
Developing Hero's Capabilities: Salieri looks at Mozart's work…it's miraculous; Salieri walks away.
Foreshadow of the Resolution: "…from now on we are enemies…I will ruin your incarnation…"
Trial 3:
Foreshadow of the Resolution: Papa arrives in the dark costume.
"…What is your financial situation? They say you have debts…"
Foreshadow of the Sword: "…that one will…"
Developing Characters and Relationships: Papa meets Constanze; out on the town.
Foreshadow of the Resolution: Papa's mask.
Pulled Back: "…I want you to come back to Salzburg…"
Polarization: Mozart mocks Salieri's music.
Foreshadow of the Resolution: "…that's right, mock me…"
Meeting the Oracle: Mozart working on Figaro; Lorl (the maid servant) arrives.
Developing Characters and Relationships: Mozart working on Figaro, Constanze and Papa arguing.
Ideal: Lorl visits Salieri; "…next time they're out of the house, let me know…"
Seizing the Sword: Salieri sees that Mozart is working on the 'Marriage of Figaro."
Pushed to the Near Death Experience: Salieri tells the King's counsel that he is working on Figaro.
Resisting the Near Death Experience: Mozart tries to defend himself in the King's audience.
Near Death Experience: Herr Director rips out the ballet.
Battle with the Serpent: Mozart begs Salieri for help.
Reward: the Emperor attends rehearsals; the pages are put back in.
Atonement with the Father: Figaro is marvellous; the King yawns; the audience don't like it; "…why don't they come…"
Apotheosis: Salieri's opera is exceptional with Mozart's help; "…the best opera yet written…"; Mozart congratulates Salieri.
Ultimate Boon: Mozart father dies; Mozart writes Don Giovanni; Salieri sees a way to kill Mozart.
Pushing to the Resolution: Salieri dresses up and asks Mozart to write a Requiem for the dead.
Developing Characters and Relationships: Salieri discusses how exactly to kill Mozart with the priest..
Pulled Back: Emanuel's version of Don Giovanni; commissioning it for the masses.
Pushed Forward: Foresh
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper. We start a web content assignment by determining a number of 'vital factors' in a client's web communication process. The writing exercise that follows will be largely centered around this hyperlinked path activity - kind of proportionally.To take our own site -www.contentclix.com- as an example, the click of a mouse is such a vital factor. That is to say, if you come away from the website with nothing more than the notion that we are about clicks and content, a step toward our ultimate goal -getting you to sign up for a content makeover by one of our writers- has been achieved.Chanc
Seizing the Sword: Salieri sees that Mozart is working on the 'Marriage of Figaro."
Pushed to the Near Death Experience: Salieri tells the King's counsel that he is working on Figaro.
Resisting the Near Death Experience: Mozart tries to defend himself in the King's audience.
Near Death Experience: Herr Director rips out the ballet.
Battle with the Serpent: Mozart begs Salieri for help.
Reward: the Emperor attends rehearsals; the pages are put back in.
Atonement with the Father: Figaro is marvellous; the King yawns; the audience don't like it; "…why don't they come…"
Apotheosis: Salieri's opera is exceptional with Mozart's help; "…the best opera yet written…"; Mozart congratulates Salieri.
Ultimate Boon: Mozart father dies; Mozart writes Don Giovanni; Salieri sees a way to kill Mozart.
Pushing to the Resolution: Salieri dresses up and asks Mozart to write a Requiem for the dead.
Developing Characters and Relationships: Salieri discusses how exactly to kill Mozart with the priest..
Pulled Back: Emanuel's version of Don Giovanni; commissioning it for the masses.
Pushed Forward: Foreshadow of the Magic Flight: "…I want it [the money] here in my hand…"
Refusal: Lorl doesn't want to go back.
Pushed Forward: Salieri turns up in the mask.
Pushed Forward: Constanza pushes the Requiem; here is a man with real money.
Magic Flight: Mozart gets drunk and Constanza leaves.
Rescue from Without: Salieri takes the sick Mozart back home.
Crossing the Return Threshold: Constanza feels she must come back.
Master of the Two Worlds: Mozart tells Salieri what to write.
Freedom to Live: the burial; Salieri watches himself become extinct; returns back to his room in the institution.
Learn more…
The Complete 188 stage Hero’s Journey and other story structure templates can be found at http://www.managing-creativity.com/CreativeWriting.html
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
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