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  • Will You Add? - How to Build A Success Freelance Career (Part 2)

    Is An Online Business For You?
    Do you recognize yourself in this?It’s Monday, you get up early in the morning. Still half asleep you prepare yourself to go to yet another day of work. You quickly get dressed and have a burned piece of toast and a cup of coffee for breakfast. Grumpy you get in your car and soon find yourself in the middle of the morning’s traffic jam. When you arrive at work you start the rat race, the clock has become your biggest enemy. When the clock hits 5 pm you thank God and
    e infinitely easier (especially at tax time).

    PERSONALITY: Freelancing is an enjoyable experience for some, a painful existence for others. Do a personality check to see if you can ride the roller coaster of this up-and-down existence.

    If you don't take one other thing from this article, remember this: No matter how talented you are, what your background is, or how well connected you are, there will come a time when work just seems to dry up. At this point you may start to question your abilities, seriously consider a full-time jobs, and/or wonder if freelancing is for you.

    If this is the existence you've decided you want, stick with it. Continue

    Living the California Dream - Orange County Home Equity Loans
    Who knows how Orange County got its name? People have made up so many stories about O.C that over the years, separating fact from fiction has become as time-consuming as peeling an orange. One thing is certain about the place, though. It is easily one of the most beautiful and picturesque in the United States. Because of its desirable location, Orange County home equity loans understandably come with steep price tags.Orange County Home Equity Loans: Expensive or
    Part 1 of this article discussed the experience you need to successfully build a freelance career. Here, I will outline other necessities.

    EQUIPMENT: Working from home means you must to have all the necessary equipment. Minimally, a phone, computer and fax machine. Ideally, a [color] copier, modem, fast Internet access, scanner (if your field requires it) and separate work room in your home would complete the picture.

    CONTACTS/REFERENCES: The most obvious place to start building your customer base is previous employers. Remember the saying, "Don't burn your bridges." It has never been more true than when trying to build a freelance career.

    As companies cut back, employers like to use former employees because they already know the work, routines, and systems of the company. Therefore, very little, if any training is needed.

    These same industry contacts also make great references as you continue to expand your customer base. There is no better assurance to a potential new client than an ex-employer who says: "I'd hire her back if I could. She does great work for us as a freelancer. One of the reasons we use her as a freelancer is because she did such excellent work as an employee."

    Wouldn't you feel confident if you were a potential client?

    SAVINGS: In utopia, six months expenses (rent, food, cleaners, credit card bills, student loans, travel expenses, etc.) will be in the bank before you embark on your freelance career. In our experience, it takes about two years to build a solid base of clients that will (hopefully) keep you busy.

    If this is not possible, try to plan as much in advance as you can. The "fear of the first blues" [when rent is due] can be frightening if you have no income and no prospects on the horizon.

    PART-TIME JOB: I suggest that instead of going from a full-time job into a freelance career, that you get a steady part-time job for a while. This will allow you to: 1) transition between the two without taking the financial hit (especially if you haven't planned), and 2) get a feel for how to organize as a freelancer.

    Freelancing usually means intense periods of work, eg, four 12-hour days, and then maybe a week with "nothing" going on. Nothing is in quotation marks because as a freelancer, just because there's no client project on your desk, does not mean that you should be idle.

    During these down times is when you should be organizing your books, re-stocking supplies, prospecting for new clients, tracking advertising — in short, running your business. If you think of freelancing as a business and organize yourself accordingly from the beginning, it will make this existence infinitely easier (especially at tax time).

    PERSONALITY: Freelancing is an enjoyable experience for some, a painful existence for others. Do a personality check to see if you can ride the roller coaster of this up-and-down existence.

    If you don't take one other thing from this article, remember this: No matter how talented you are, what your background is, or how well connected you are, there will come a time when work just seems to dry up. At this point you may start to question your abilities, seriously consider a full-time jobs, and/or wonder if freelancing is for you.

    If this is the existence you've decided you want, stick with it. Continue

    Non-Compete Agreement 'Basics'
    Often business buyers and sellers include a seller non-compete agreement within the business purchase terms. Because a non- compete covenant can be considered an acquired intangible asset from the seller and be amortized for cost recovery for federal tax purposes, a savvy business buyer needs to understand the importance of this business purchase agreement component.What is a “Non-Compete Agreement”?A business seller agrees to not participate or compete
    panies cut back, employers like to use former employees because they already know the work, routines, and systems of the company. Therefore, very little, if any training is needed.

    These same industry contacts also make great references as you continue to expand your customer base. There is no better assurance to a potential new client than an ex-employer who says: "I'd hire her back if I could. She does great work for us as a freelancer. One of the reasons we use her as a freelancer is because she did such excellent work as an employee."

    Wouldn't you feel confident if you were a potential client?

    SAVINGS: In utopia, six months expenses (rent, food, cleaners, credit card bills, student loans, travel expenses, etc.) will be in the bank before you embark on your freelance career. In our experience, it takes about two years to build a solid base of clients that will (hopefully) keep you busy.

    If this is not possible, try to plan as much in advance as you can. The "fear of the first blues" [when rent is due] can be frightening if you have no income and no prospects on the horizon.

    PART-TIME JOB: I suggest that instead of going from a full-time job into a freelance career, that you get a steady part-time job for a while. This will allow you to: 1) transition between the two without taking the financial hit (especially if you haven't planned), and 2) get a feel for how to organize as a freelancer.

    Freelancing usually means intense periods of work, eg, four 12-hour days, and then maybe a week with "nothing" going on. Nothing is in quotation marks because as a freelancer, just because there's no client project on your desk, does not mean that you should be idle.

    During these down times is when you should be organizing your books, re-stocking supplies, prospecting for new clients, tracking advertising — in short, running your business. If you think of freelancing as a business and organize yourself accordingly from the beginning, it will make this existence infinitely easier (especially at tax time).

    PERSONALITY: Freelancing is an enjoyable experience for some, a painful existence for others. Do a personality check to see if you can ride the roller coaster of this up-and-down existence.

    If you don't take one other thing from this article, remember this: No matter how talented you are, what your background is, or how well connected you are, there will come a time when work just seems to dry up. At this point you may start to question your abilities, seriously consider a full-time jobs, and/or wonder if freelancing is for you.

    If this is the existence you've decided you want, stick with it. Continue

    Direct Mail Marketing With Postcards: The Headline Factor
    If you're spending money on a direct mail / postcard marketing campaign, but you're not spending time developing headlines -- you're wasting time and money.Why is the headline so important to a direct mail marketing postcard? We'll get to that in a moment. First, let's demystify the headline by breaking it down to its purest form.A headline is a line of text at the head of a document, hence the name. I don't tell you this to insult your intelligence. I tell y
    , cleaners, credit card bills, student loans, travel expenses, etc.) will be in the bank before you embark on your freelance career. In our experience, it takes about two years to build a solid base of clients that will (hopefully) keep you busy.

    If this is not possible, try to plan as much in advance as you can. The "fear of the first blues" [when rent is due] can be frightening if you have no income and no prospects on the horizon.

    PART-TIME JOB: I suggest that instead of going from a full-time job into a freelance career, that you get a steady part-time job for a while. This will allow you to: 1) transition between the two without taking the financial hit (especially if you haven't planned), and 2) get a feel for how to organize as a freelancer.

    Freelancing usually means intense periods of work, eg, four 12-hour days, and then maybe a week with "nothing" going on. Nothing is in quotation marks because as a freelancer, just because there's no client project on your desk, does not mean that you should be idle.

    During these down times is when you should be organizing your books, re-stocking supplies, prospecting for new clients, tracking advertising — in short, running your business. If you think of freelancing as a business and organize yourself accordingly from the beginning, it will make this existence infinitely easier (especially at tax time).

    PERSONALITY: Freelancing is an enjoyable experience for some, a painful existence for others. Do a personality check to see if you can ride the roller coaster of this up-and-down existence.

    If you don't take one other thing from this article, remember this: No matter how talented you are, what your background is, or how well connected you are, there will come a time when work just seems to dry up. At this point you may start to question your abilities, seriously consider a full-time jobs, and/or wonder if freelancing is for you.

    If this is the existence you've decided you want, stick with it. Continue

    Just Because You Spend a Lot of Money Does Not Mean Your Marketing Will Work
    It is amazing the amount of dollars that companies spend on marketing campaigns and even more interesting how few of them really work well. Just because you are spending lots of money does not mean your marketing will automatically be successful. I can certainly remember many of our company’s competitors spend like the Dickens when we would come to their town and market.We would see their advertising, expensive advertising all over the place. But they often spent th
    hit (especially if you haven't planned), and 2) get a feel for how to organize as a freelancer.

    Freelancing usually means intense periods of work, eg, four 12-hour days, and then maybe a week with "nothing" going on. Nothing is in quotation marks because as a freelancer, just because there's no client project on your desk, does not mean that you should be idle.

    During these down times is when you should be organizing your books, re-stocking supplies, prospecting for new clients, tracking advertising — in short, running your business. If you think of freelancing as a business and organize yourself accordingly from the beginning, it will make this existence infinitely easier (especially at tax time).

    PERSONALITY: Freelancing is an enjoyable experience for some, a painful existence for others. Do a personality check to see if you can ride the roller coaster of this up-and-down existence.

    If you don't take one other thing from this article, remember this: No matter how talented you are, what your background is, or how well connected you are, there will come a time when work just seems to dry up. At this point you may start to question your abilities, seriously consider a full-time jobs, and/or wonder if freelancing is for you.

    If this is the existence you've decided you want, stick with it. Continue

    Public Speaking: Attention Gaining Devices
    Attention spans are short. Here is the 'Wake em Up' way to keep the audience with you. After you have created your talk, go through it and make sure that every 2-4 minutes you use some kind of attention gaining device.You could increase your voice inflection, show a visual, hold up a prop, move around the room, tell a story, throw out a one liner, write on a flip chart, show a picture of your kids if you want to.Just make sure that no more than a few minutes
    e infinitely easier (especially at tax time).

    PERSONALITY: Freelancing is an enjoyable experience for some, a painful existence for others. Do a personality check to see if you can ride the roller coaster of this up-and-down existence.

    If you don't take one other thing from this article, remember this: No matter how talented you are, what your background is, or how well connected you are, there will come a time when work just seems to dry up. At this point you may start to question your abilities, seriously consider a full-time jobs, and/or wonder if freelancing is for you.

    If this is the existence you've decided you want, stick with it. Continue to advertise, even when it seems that no one is interested. The average consumer has to see your advertisement at least 7-28 times (depending on what article you read) before they will act on it. So, be confident that if you advertise consistently, when they need a service/product that you offer, you will be at the forefront, rather than the hit-and-run advertisers.

    After all, the quickest way not to succeed is to quit.

    Good luck!

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