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Will You Add? - Start Up a Business That's Sustainable
Using lines and shapes and your company or business name can create an awesome and unique logo design that everyone will remember.Nike for example uses a type of swoosh line and when you see this line you know it is Nike. So, why not come up with your own unique lines and shapes to convey your own image. When people see that Nike line they think of fast and then the put it with the Nike name and know that if they wear these shoes they will be fast runners.Lines can convey feeling and emotional thoughts for your logo design. When using sharp edges they conveys discipline, conventionalism, and sometimes can be perceived as c
If you say to yourself at the outset, "I'll attend to sustainability later", chances are high that you never will. From Day One, or even before, a business startup has to concentrate on conserving resources. If your 'burn
Have we worked together?Sure we have. You're the entrepreneur that's passionate about your business, an expert in your field but decidedly NOT a business development expert, and certainly NOT a salesperson. Right?Prior to our meeting one another some marketing "experts" told you that you don't need to "sell" anything you simply need to market your business. This sounded great to you because you're not really comfortable with the idea of selling.So, as we discussed some of the issues that were holding your business back you shared with me what so many others have also shared with me... what
Beliefs and Values Make Sense
Your belief system and values will be at the heart of the enterprise. It is vital to be clear what they are and to be able to sum them up. This statement will be your business lodestar, or the guiding principle that you want the business want to follow.
Without this firm direction, your business will be soon off track and put survival at risk. Business startups are notorious for not lasting. One third will not last two years; after four years only half the startups will remain; at the end of six years only four out of every ten startups will still be in business.
Sustainability Is Good for Business
The Sustainable Business Institute calls business sustainability, "the opportunity for business to improve its profitability, competitiveness, and market share without compromising resources for future generations." More than that, sustainable business practices will
- improve customer loyalty and acquisition rates,
- consume fewer resources and improve operating costs,
- insulate from risk of tightening regulations,
- enhance business reputation and employee attraction,
- facilitate faster decision-making through clearer criteria.
Take a look at the list below and produce your own, under the headings of Ecology (the natural environment that you operate in), Equity (the social environment upon which your business depends for its survival) and Economy (the financial and commercial environment in which your business continues to trade).
- Ecology: reduction, recycling, recovery;
- Equity: fair employment, fair-trade, fundamental human rights;
- Economy: product integrity, positive performance, principled profits.
If you say to yourself at the outset, "I'll attend to sustainability later", chances are high that you never will. From Day One, or even before, a business startup has to concentrate on conserving resources. If your 'burn r
It was the ancient Greek Philosopher, Heraclitus, who said, "nothing endures but change." That is certainly just as true today as it was in the time of Heraclitus, over 2,500 years ago. Change is all around us. In nature, in our personal lives, at work, everything is changing all the time. Sometimes the changes are subtle and we barely notice them, other times they hit us like a freight train.Inevitable ChangeMany of us have never heard of William C. "Billy" Durant, but he was one of the true innovative business thinkers in the early 20th century. He was the head of the Durant-Dort Carriage Co., the largest producer of hor
Without this firm direction, your business will be soon off track and put survival at risk. Business startups are notorious for not lasting. One third will not last two years; after four years only half the startups will remain; at the end of six years only four out of every ten startups will still be in business.
Sustainability Is Good for Business
The Sustainable Business Institute calls business sustainability, "the opportunity for business to improve its profitability, competitiveness, and market share without compromising resources for future generations." More than that, sustainable business practices will
- improve customer loyalty and acquisition rates,
- consume fewer resources and improve operating costs,
- insulate from risk of tightening regulations,
- enhance business reputation and employee attraction,
- facilitate faster decision-making through clearer criteria.
Take a look at the list below and produce your own, under the headings of Ecology (the natural environment that you operate in), Equity (the social environment upon which your business depends for its survival) and Economy (the financial and commercial environment in which your business continues to trade).
- Ecology: reduction, recycling, recovery;
- Equity: fair employment, fair-trade, fundamental human rights;
- Economy: product integrity, positive performance, principled profits.
If you say to yourself at the outset, "I'll attend to sustainability later", chances are high that you never will. From Day One, or even before, a business startup has to concentrate on conserving resources. If your 'burn
The doctor faces the same problem as the turnaround manager in whether he should tell the patient truthfully about the state of his ailment. Oftentimes, it is better to tell the patient the truth so that the he can prepare himself or herself mentally, psychologically and physically. There are exceptions when it may be better to conceal the truth from the patient. In such cases, the patients may not be mentally strong enough to cope with the ramifications of their ailments.Nowadays, downsizing, delayering and outsourcing are the normal regime of corporate life. It is important to communicate honestly to the staff throu
- improve customer loyalty and acquisition rates,
- consume fewer resources and improve operating costs,
- insulate from risk of tightening regulations,
- enhance business reputation and employee attraction,
- facilitate faster decision-making through clearer criteria.
Take a look at the list below and produce your own, under the headings of Ecology (the natural environment that you operate in), Equity (the social environment upon which your business depends for its survival) and Economy (the financial and commercial environment in which your business continues to trade).
- Ecology: reduction, recycling, recovery;
- Equity: fair employment, fair-trade, fundamental human rights;
- Economy: product integrity, positive performance, principled profits.
If you say to yourself at the outset, "I'll attend to sustainability later", chances are high that you never will. From Day One, or even before, a business startup has to concentrate on conserving resources. If your 'burn
A factor is basically a financial institution that purchases accounts receivable from businesses. The factor normally bears the credit risks associated with the accounts receivable purchased by it. There are about twenty firms in the United States engaged solely in factoring. These firms raise their operating funds by issue of equity and debt capital.The factoring agreement governs the relationship between the factor and the business whose accounts receivable the factor purchases. The following conditions are typically found in factoring agreements. The factor will select only those accounts receivable which appear to be accept
Sustainable Business Practices
Take a look at the list below and produce your own, under the headings of Ecology (the natural environment that you operate in), Equity (the social environment upon which your business depends for its survival) and Economy (the financial and commercial environment in which your business continues to trade).
- Ecology: reduction, recycling, recovery;
- Equity: fair employment, fair-trade, fundamental human rights;
- Economy: product integrity, positive performance, principled profits.
If you say to yourself at the outset, "I'll attend to sustainability later", chances are high that you never will. From Day One, or even before, a business startup has to concentrate on conserving resources. If your 'burn
At last election day is upon us and we as Americans should have a much better sense of which direction our country will be headed within the next few hours.Day after day, the media are filled with stories of who will do what if this party or that party takes control. The headlines are filled with phrases like “seizing control” and “taking power” and stories about the ramifications of Democratic or Republican control of Congress.“Taking control” is part of our daily lexicon, too. “He’s a take charge kind of guy.” Or, “She’s a control freak.” Everywhere you turn, life seems about controlling our words, our actions and our en
If you say to yourself at the outset, "I'll attend to sustainability later", chances are high that you never will. From Day One, or even before, a business startup has to concentrate on conserving resources. If your 'burn rate' of cash (whether your own or someone else's) is too high, your business will crash.
It is the same with other criteria. If you compromise on your ethics, you will trip your business up sooner rather than later. If you take a devil-may-care attitude to waste, if you fail to maintain the highest standards of integrity or even if you are not clear about what is acceptable behavior inside and outside the business, you will risk expensive and time/money consuming disputes.
Your Reward Is Other Than Money
The return on your investment should include a financial one or you will not survive at all, but you will gain far greater reward s from the satisfaction of striving to meet your higher goals and making a contribution to the greater good. Creating something new of value and seeing it producing results will result in satisfaction much greater than wealth. To be regarded as wealthy may be an embarrassment, but to be recognized as the founder of a successful and value-driven business will be rewarding in itself.
Independence, satisfaction and self-esteem all play their part in the creation of rewards for the entrepreneur, but the sense of making a contribution in the wider world will be greater than any of these.
Entrepreneurs Are the Sustainable Vanguard
The small enterprise and especially the startup are less likely than big business to be pulled to answer to the conflicting demands of many different constituencies. Entrepreneurs are often the vanguard of real progress in sustainability because they can apply their principles much more readily than the multinationals. The entrepreneur can work more immediately than the activist, because he is doing the business, not having to convince someone else to do it.
This places you as the entrepreneur in a privileged position whence you should be exercising responsibility to do good through doing business. There is e
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