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  • Will You Add? - Entrepreneurs Sometimes It Pays To Be Flexible – Sometimes It Does Not

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    Entrepreneurs are often told to be flexible in their approach to business, but often it is imperative that you are NOT flexible. Here’s a few examples.

    When it pays NOT to be flexible.

    Prices: Keep your standard prices at the same levels for several months. This makes your offers much more believable.

    Customer Contact: Always personalize contact with your customers. Obviously when you have many customers much of your documentation is standard. But you must always add personal items such as their name, what they last bought from you and when. This makes your customer feel wanted and individually looked after.

    Marketing Material: You should ensure that your products are instantly recognizabl

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    .

    When it pays NOT to be flexible.

    Prices: Keep your standard prices at the same levels for several months. This makes your offers much more believable.

    Customer Contact: Always personalize contact with your customers. Obviously when you have many customers much of your documentation is standard. But you must always add personal items such as their name, what they last bought from you and when. This makes your customer feel wanted and individually looked after.

    Marketing Material: You should ensure that your products are instantly recognizab

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    offers much more believable.

    Customer Contact: Always personalize contact with your customers. Obviously when you have many customers much of your documentation is standard. But you must always add personal items such as their name, what they last bought from you and when. This makes your customer feel wanted and individually looked after.

    Marketing Material: You should ensure that your products are instantly recognizab

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    ch of your documentation is standard. But you must always add personal items such as their name, what they last bought from you and when. This makes your customer feel wanted and individually looked after.

    Marketing Material: You should ensure that your products are instantly recognizab

    What Do I See, It's A Giant Advertising Balloon
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    our customer feel wanted and individually looked after.

    Marketing Material: You should ensure that your products are instantly recognizable by using the same naming convention, logos, colors, fonts etc.

    Advertising: Your advertising must always be targeted to your market and potential customers. Make sure that you have a marketing plan and locate places and publications that you target audience will congregate around. Don’t waste advertising dollars with a scatter gun effect – it does not work!

    When it pays to BE flexible.

    Offers: Keep your offers flexible- offer several levels of service as well as several payment plans.

    Product Line: If you work in several similar markets, ens

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