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Will You Add? - Marketing Mistakes for Entrepreneurs to Avoid
For a long time, companies used employee time clocks to keep track of how many hours each employee worked each week. Each employee had their own punch card, which they inserted into the time clock so the time could be stamped on it. Even though technology has caught up with the time clock, it is still one of the best ways available of keeping track of the hours an employee works, and transferring
9. Out of date customer lists
Your current customers are in the accounting system, your holiday card list is in Excel, your prospects are in Outlook and your former customers are in the file cabinet. Your customer list should be treated like a treasure chest. Keep this list meticulously updated in one file and back it up. Let me repeat: back it up.
10. Not updating your marketing plan- Even good marketing plans need to be updated. Things are changing qui
Chennai is writing a new script for its heated Job Scenario. It is not just because of the IT Job flood in Chennai, but equally Accounting Jobs, Engineering Jobs, BPO Jobs, Graphic Designer jobs etc… are creating a new history for the city.The city has become a distinguished center for job opportunities in Southern India. The city has best opportunities in all sectors. To highlight the eminen
1. Trying to sell everything to everybody
Trying to do everything is a prescription for a marketing disaster. Being the best requires commitment and focus. Pick that one thing and pass on the rest.
2. Cost-based pricing
Most small firms don’t have a good handle on cost accounting and they invariably underestimate their costs. If pricing is cost-based, the end result is often under priced products. Instead, price on perceived value. This is pricing which reflects the potential savings, the highest satisfaction level, or the maximum use that a client will receive from the purchase and the use of the product or service.
3. Inconsistent branding
Your business cards say one thing, your website say something else, and your brochures tell yet another story. Branding is a promise of value which requires consistency. Tell one story only.
4. Over reliance on one big customer
Many small companies become hostage to one large customer. When that customer goes away, your firm is toast. How big is too big? I suggest no bigger than 25% of annual sales. Take care of this important customer, but focus your marketing dollars on finding some other customers. Do it now.
5. Selling product and features
People don’t buy products and features. They buy solutions to their problems. It is not about you. It is all about them.
6. No market research
Many successful entrepreneurs rely on their “gut” and experience to make strategic decisions. That may be a good compass, but take the time to verify your assumptions with market research; sometimes your instincts are wrong.
7. Not giving things time to succeed
Building a brand and selling customers takes time and money. Set conservative goals and make sure you have funds available to promote new products; you might get lucky, but generally success is hard earned.
8. Lousy websites
Dead links, out-of-date content, and old web designs will drive your customers away. Websites need to be refreshed constantly with new rich content and you need to maintain your site’s optimization for the major search engines. This is a requirement of doing business in virtually all industries today.
9. Out of date customer lists
Your current customers are in the accounting system, your holiday card list is in Excel, your prospects are in Outlook and your former customers are in the file cabinet. Your customer list should be treated like a treasure chest. Keep this list meticulously updated in one file and back it up. Let me repeat: back it up.
10. Not updating your marketing plan- Even good marketing plans need to be updated. Things are changing quic
Re-entering the work force after a long hiatus gets you into a spot tighter than would otherwise be. Your apprehension is not entirely without reason. There will soon be complex questions staring you in the eye concerning your adaptability after a long time off from the workforce. This situation applies equally to both women and men. You have to sharpen skills you probably lost or acquire new skills
3. Inconsistent branding
Your business cards say one thing, your website say something else, and your brochures tell yet another story. Branding is a promise of value which requires consistency. Tell one story only.
4. Over reliance on one big customer
Many small companies become hostage to one large customer. When that customer goes away, your firm is toast. How big is too big? I suggest no bigger than 25% of annual sales. Take care of this important customer, but focus your marketing dollars on finding some other customers. Do it now.
5. Selling product and features
People don’t buy products and features. They buy solutions to their problems. It is not about you. It is all about them.
6. No market research
Many successful entrepreneurs rely on their “gut” and experience to make strategic decisions. That may be a good compass, but take the time to verify your assumptions with market research; sometimes your instincts are wrong.
7. Not giving things time to succeed
Building a brand and selling customers takes time and money. Set conservative goals and make sure you have funds available to promote new products; you might get lucky, but generally success is hard earned.
8. Lousy websites
Dead links, out-of-date content, and old web designs will drive your customers away. Websites need to be refreshed constantly with new rich content and you need to maintain your site’s optimization for the major search engines. This is a requirement of doing business in virtually all industries today.
9. Out of date customer lists
Your current customers are in the accounting system, your holiday card list is in Excel, your prospects are in Outlook and your former customers are in the file cabinet. Your customer list should be treated like a treasure chest. Keep this list meticulously updated in one file and back it up. Let me repeat: back it up.
10. Not updating your marketing plan- Even good marketing plans need to be updated. Things are changing qui
While the need for qualified nurses has always been a factor in the healthcare industry, the demand is greater now than in the past decade. Who will make the Nursing Choice?Nursing is today a very bright career option given its wide application and multifaceted nature. Though nursing has always been to support health needs of the people, but being an inseparable part of doctor-patient relatio
5. Selling product and features
People don’t buy products and features. They buy solutions to their problems. It is not about you. It is all about them.
6. No market research
Many successful entrepreneurs rely on their “gut” and experience to make strategic decisions. That may be a good compass, but take the time to verify your assumptions with market research; sometimes your instincts are wrong.
7. Not giving things time to succeed
Building a brand and selling customers takes time and money. Set conservative goals and make sure you have funds available to promote new products; you might get lucky, but generally success is hard earned.
8. Lousy websites
Dead links, out-of-date content, and old web designs will drive your customers away. Websites need to be refreshed constantly with new rich content and you need to maintain your site’s optimization for the major search engines. This is a requirement of doing business in virtually all industries today.
9. Out of date customer lists
Your current customers are in the accounting system, your holiday card list is in Excel, your prospects are in Outlook and your former customers are in the file cabinet. Your customer list should be treated like a treasure chest. Keep this list meticulously updated in one file and back it up. Let me repeat: back it up.
10. Not updating your marketing plan- Even good marketing plans need to be updated. Things are changing qui
Duplicating means to copying, Identical, Exact copy of one thing or reproduction. It is act or process of reproducing something. It is carbon copy, image, and copy. Bearing exact features of the original, from which the copy is made. It therefore means a copy that corresponds to an original exactlyTo replicate means an act of duplicating or reproducing something, an echo or reverberation, a c
7. Not giving things time to succeed
Building a brand and selling customers takes time and money. Set conservative goals and make sure you have funds available to promote new products; you might get lucky, but generally success is hard earned.
8. Lousy websites
Dead links, out-of-date content, and old web designs will drive your customers away. Websites need to be refreshed constantly with new rich content and you need to maintain your site’s optimization for the major search engines. This is a requirement of doing business in virtually all industries today.
9. Out of date customer lists
Your current customers are in the accounting system, your holiday card list is in Excel, your prospects are in Outlook and your former customers are in the file cabinet. Your customer list should be treated like a treasure chest. Keep this list meticulously updated in one file and back it up. Let me repeat: back it up.
10. Not updating your marketing plan- Even good marketing plans need to be updated. Things are changing qui
Most of the strength of the U.S. economy has been built on capital, technology, natural resources, and information, while markets were relatively captive. It's no longer this way. Foreign competition has challenging companies more so than ever before. New ways to compete are being be devised. In response to competitive pressures, many companies are working on improvements with process, quality, auto
9. Out of date customer lists
Your current customers are in the accounting system, your holiday card list is in Excel, your prospects are in Outlook and your former customers are in the file cabinet. Your customer list should be treated like a treasure chest. Keep this list meticulously updated in one file and back it up. Let me repeat: back it up.
10. Not updating your marketing plan- Even good marketing plans need to be updated. Things are changing quickly. The promise of internet advertising is finally coming true. The yellow pages are dead. We have entered an era of personalization. One size does not fit all anymore. Review your plan quarterly and update annually.
John Bradley Jackson
© Copyright 2006 All rights reserved.
Please visit my website at http://www.firstbestordifferent.com
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