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  • Will You Add? - What B-School Did Not Teach: Starting a Business with Two Babies at Home

    How Solving a Common Problem Can Lead to Fame and Wealth
    The late 19th century was a time of massive cultural, commercial and lifestyle change in the United States and Western Europe. Industrialization was in full swing. Railroads were fully formed and providing speedier movement of people, goods and foodstuffs to consumers and businesses. Men such as Thomas Edison, John D. Rock
    vestment that she could afford on the new venture.

    After contemplating different business plans, Wong decided to start a niche business: online barter. She founded Woonba.c

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    Right after graduating from the MBA program at MIT Sloan School of Management, Wong could not wait to resume her pre-MBA high-flying career: managing director of one of the largest web solution companies in HK. She took a senior management position from a fast-growing company but within two months she realized something was missing in her original plan: that saying good bye to her then 8 month-old baby every morning and missing him all day was hard. She quit the job and decided to start her own business from home.

    It was not like any of the ventures she had started before. With a baby at home and another arriving in a few months, this time Wong had very limited resource, mainly time and monetary investment that she could afford on the new venture.

    After contemplating different business plans, Wong decided to start a niche business: online barter. She founded Woonba.co

    Be Prepared to Strike Back
    What do most companies do when one of their major brands is hit by a price attack?The classic response is “wait and see.” Wait and see if it affects our sales. Wait and see if the competitor can hang in there financially for the long haul. Wait and see if our customers come back after trying the low-priced alternati
    st web solution companies in HK. She took a senior management position from a fast-growing company but within two months she realized something was missing in her original plan: that saying good bye to her then 8 month-old baby every morning and missing him all day was hard. She quit the job and decided to start her own business from home.

    It was not like any of the ventures she had started before. With a baby at home and another arriving in a few months, this time Wong had very limited resource, mainly time and monetary investment that she could afford on the new venture.

    After contemplating different business plans, Wong decided to start a niche business: online barter. She founded Woonba.c

    Car Magnets Can Grab The Attention You Desire, In The Most Inexpensive Way
    Suppose you launch a product in the markets. You have complete faith in it and know that can work wonders for the customer who uses it. However this product could be sitting on the shelf for months on end if the target customer is not aware about its existence. Here is where the role of communication and promotion comes in
    that saying good bye to her then 8 month-old baby every morning and missing him all day was hard. She quit the job and decided to start her own business from home.

    It was not like any of the ventures she had started before. With a baby at home and another arriving in a few months, this time Wong had very limited resource, mainly time and monetary investment that she could afford on the new venture.

    After contemplating different business plans, Wong decided to start a niche business: online barter. She founded Woonba.c

    Branding Strategy - Brand Identity
    Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your “brand” with such superficial cosmetics is like saying that people are really only the sum of their name, face a
    t like any of the ventures she had started before. With a baby at home and another arriving in a few months, this time Wong had very limited resource, mainly time and monetary investment that she could afford on the new venture.

    After contemplating different business plans, Wong decided to start a niche business: online barter. She founded Woonba.c

    6 Causes of Turf Wars
    As the landscape in this industry gets more and more competitive, turf wars crop up, oftentimes within organizations, and the disruption adds to the downward spiral of sales and profits. If you are experiencing turf wars in your company, identify which combination of the following six causes are the ones you need to immedi
    vestment that she could afford on the new venture.

    After contemplating different business plans, Wong decided to start a niche business: online barter. She founded Woonba.com (the Cantonese pronunciation of “let’s exchange”) in April 2005. After two months of successful Beta operations the free online barter site http://www.woonba.com was officially launched.

    “Barter is rare because people who barter transact with relatively non-liquid media: specific products or services, as oppose to money, a media that can match almost all sellers’ needs,” said Wong. “Yet, barter is much more fun. Buying items or getting services with money is relatively boring and predictable. Bartering, on the other hand, allows you to get what you want with some of your “excess inventory”, be it the bike that has been sitting in your garage forever, or if you were a masseur, the time on your non

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