understand the universal law of reciprocity and as a result won’t grow at the same rate as you.

Once I even went to Outback and purchase $350 worth of gift cards in $50 denominations. I gave them out to the employees of my favorite and most profitable title company at Chris

My mother always told me that you can catch more flies with honey than you can with vinegar. But I always wondered why anyone would want to catch flies. I guess she was saying you’d get further in life by being nice to others than being mean and stingy. As a result of mother’s sage wisdom, I live by this principle in both my business and personal relationship.

In my notary business I try to implement this philosophy whenever possible. Aside from treating everyone with respect, I also try to remember the small things like names and birthdays. You’d be surprised at how much the little things mean to people.

Aside from this, I periodically buy lunches for title companies and lenders. This small token of appreciation has dramatically increased my bottom line. It may cost you $50 to buy pizza or subs from a local deli, but that small investment could turn into thousands of dollars in profit. By simply buying lunch, you instill in the minds of those over worked employees a sense of appreciation. The next time a signing comes across their desk, it will be you that they call. Your competition doesn’t understand the universal law of reciprocity and as a result won’t grow at the same rate as you.

Once I even went to Outback and purchase $350 worth of gift cards in $50 denominations. I gave them out to the employees of my favorite and most profitable title company at Christ

ge wisdom, I live by this principle in both my business and personal relationship.

In my notary business I try to implement this philosophy whenever possible. Aside from treating everyone with respect, I also try to remember the small things like names and birthdays. You’d be surprised at how much the little things mean to people.

Aside from this, I periodically buy lunches for title companies and lenders. This small token of appreciation has dramatically increased my bottom line. It may cost you $50 to buy pizza or subs from a local deli, but that small investment could turn into thousands of dollars in profit. By simply buying lunch, you instill in the minds of those over worked employees a sense of appreciation. The next time a signing comes across their desk, it will be you that they call. Your competition doesn’t understand the universal law of reciprocity and as a result won’t grow at the same rate as you.

Once I even went to Outback and purchase $350 worth of gift cards in $50 denominations. I gave them out to the employees of my favorite and most profitable title company at Chris

e surprised at how much the little things mean to people.

Aside from this, I periodically buy lunches for title companies and lenders. This small token of appreciation has dramatically increased my bottom line. It may cost you $50 to buy pizza or subs from a local deli, but that small investment could turn into thousands of dollars in profit. By simply buying lunch, you instill in the minds of those over worked employees a sense of appreciation. The next time a signing comes across their desk, it will be you that they call. Your competition doesn’t understand the universal law of reciprocity and as a result won’t grow at the same rate as you.

Once I even went to Outback and purchase $350 worth of gift cards in $50 denominations. I gave them out to the employees of my favorite and most profitable title company at Chris

that small investment could turn into thousands of dollars in profit. By simply buying lunch, you instill in the minds of those over worked employees a sense of appreciation. The next time a signing comes across their desk, it will be you that they call. Your competition doesn’t understand the universal law of reciprocity and as a result won’t grow at the same rate as you.

Once I even went to Outback and purchase $350 worth of gift cards in $50 denominations. I gave them out to the employees of my favorite and most profitable title company at Chris

understand the universal law of reciprocity and as a result won’t grow at the same rate as you.

Once I even went to Outback and purchase $350 worth of gift cards in $50 denominations. I gave them out to the employees of my favorite and most profitable title company at Christmas time. This gesture of appreciation made me an additional $10k to $15k over the course of the following year from one title company. Imagine if you made all your customers feel that appreciated.

Another way to keep them coming back is to remember all birthdays and holidays. I always send greeting cards to my customers on their birthdays. And I also send holiday greeting cards around Christmas time and New Years. This simple gesture of kindness will galvanize a place in the hearts and minds of your customers. Think about it, just sending a fifty cents card with postage could be worth thousands.

The point is you can keep your customers coming back to you for your signing service. Admittedly, you must do a good thorough job, but by showing your appreciation for their business can be worth more than you know.

About the author...

Kevin Cobb is a fulltime Licensed Maryland Notary and Title Producer. In the last two years he has conducted more than 500 signings. He soon developed his own special way of marketing and increased his income dramatically. Kevin tells all and shares his insi