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Will You Add? - Does The Employee Have What It Takes To Be The Owner?
Advertising And Optimizing Your Timing - An Often Overlooked Attribute Ok, so I didn’t breakeven, but I would have made a profit in the third year.Do you find yourself changing ad copy, tracking conversions and trying to make tiny tweaks all the time? Not that this is a bad thing, but do you know at which point in the decision process your potential customers are presented with your ads? If you don't, read on. Because this has a major impact on your RoI (Return on Investment).To understand the behaviour of a customer we have to define the thinking process and let's call it the purchase timeline. There are four major steps in this purchasing process:Step 1 - recognition of a needThe first step in the purchasing process is that the customer rea I know that if I didn’t make any changes and all I did was come in and run things like they were before, I still would have gotten my paycheck and I still would have gotten my annual raises. However, this was a chance to test my “business owning” skills. I had to manage people, advertise for swim lessons, work with vendors in ordering chemicals, work with other departments, work on a budget every quarter, interview, hire and train lifeguards and swim instructors, and work with the local Red Cross chapters in getting programs into the Y. The best part was that it wasn’t my money that was invested so if I messed up something, it didn’t hurt me financially. Yes, maybe I could have gotten fired for messing up, but if I was going to get fired for trying something new and failing at it, well then it wasn’t a place I would want to be employed at. If you ca Write And Get Hired Once you have done it, done it meaning become a business owner. Afterwards it seemed so simple, owning a business, and you think anyone can do this. But can anyone really do this? Start and run your own business? The question seems simple enough to answer, but is the answer right there, in front of you?Want to get hired faster than up to 97% of other job seekers?Well, you can. By doing two simple things almost nobody else is doing:1) write down a job search goal and2) read it out loud 10 times a day.Do this and you'll find a job faster as a result. I promise.Here's how ...Depending on which self-help book you read or success guru you listen to, only about 3% to 10% of the population has written goals, with deadlines. To prove this, ask yourself -- do you have written goals? Probably not. Now go ask 10 friends. Only about one will answer yes, if they're honest.The point is this: only a I like to use analogies and I’m also a big fan of Seinfeld. In one episode, Kramer wants to build levels in his apartment. Jerry, knowing that he will never do it, bets Kramer that he won’t get it done. Kramer, sure of himself that he will, takes Jerry’s bet. After a couple of days, Kramer tells Jerry that the bet is off because he decided that he wasn’t going to do it anymore. And Jerry claims, “That was the bet”. I bet that Millions of people can’t and won’t ever own their own business. And it’s not that I don’t want a million more business owners, it’s just that they will never follow through with it if they tried. Most people do not have a certain drive inside them to carry it through. Just like Kramer and the “levels”, too many people think about it, talk about it, but never carry it out. Why? Because these same people spend their lives just going through the motions of their day. They get up, go to work, come home, go to bed and then do it all over again the next day. Even their job is performed the same way. They go to work, perform some job functions, have lunch, perform some more job functions, and then go home. I am sad to say, that these people couldn’t and shouldn’t be looking to go into business for themselves. All business owners are not the same, but a lot of them carry with them one or more characteristics. Business owners don’t have a set routine in their day or their job. And even if it becomes a little routine, they usually think of ways to make it different or better. For the employee to make the leap from employee to employer, there should be something inside of them that pushes them to want a better day, a better life and even a better job. I’m not even saying a better company to work for, I am saying a better way to do their job, a more efficient way of doing their job and a desire to move up through the chain at their job. One of my favorite jobs was running the swim program for the local Y; my job title was Aquatics Director. After I was hired for the position, my Executive Director wanted to meet with me on what was to be expected of me. He went over the swim program, the summer camp swim program and the budget for the Aquatics Department. As I was scanning through the budget, I saw a -$68,000 at the bottom of the page. Yes, it was a negative $68,000. I asked him, “What is that number at the bottom of the page?” There wasn’t any real urgency in his voice. I guess because the pool has been losing money for so many years, who do I think I am to think that I can do any better? So now here I am, running the Aquatics Department. I treated the job as if I was the “owner” of the pool. I was already there for a few months so I knew what changes could be made immediately as well as changes that would need a little time to develop. I worked extra hours developing an improved program schedule that would increase revenues and decrease costs. After two years, the Aquatics Department went from -$68,000 to a -$7000. Ok, so I didn’t breakeven, but I would have made a profit in the third year. I know that if I didn’t make any changes and all I did was come in and run things like they were before, I still would have gotten my paycheck and I still would have gotten my annual raises. However, this was a chance to test my “business owning” skills. I had to manage people, advertise for swim lessons, work with vendors in ordering chemicals, work with other departments, work on a budget every quarter, interview, hire and train lifeguards and swim instructors, and work with the local Red Cross chapters in getting programs into the Y. The best part was that it wasn’t my money that was invested so if I messed up something, it didn’t hurt me financially. Yes, maybe I could have gotten fired for messing up, but if I was going to get fired for trying something new and failing at it, well then it wasn’t a place I would want to be employed at. If you can Be Creative To Attract Swarm of New Customers Most people do not have a certain drive inside them to carry it through. Just like Kramer and the “levels”, too many people think about it, talk about it, but never carry it out. Why? Because these same people spend their lives just going through the motions of their day. They get up, go to work, come home, go to bed and then do it all over again the next day. Even their job is performed the same way. They go to work, perform some job functions, have lunch, perform some more job functions, and then go home. I am sad to say, that these people couldn’t and shouldn’t be looking to go into business for themselves.No one ever starts a business not to make money. Every one hopes that their business will start off well, and will continue to do well. Most successful businessmen and women get there by tried and tested ways of working hard and long hours. None of businesses survived without acquiring new customers. None of the businesses became better than their competitors without converting a customer a willing and happy customer.I have known many very successful business owners in my time. Whenever I asked them what put them apart from the rest, they almost mentioned 3 essential skills: manage your time well, learn to find good staff and ke All business owners are not the same, but a lot of them carry with them one or more characteristics. Business owners don’t have a set routine in their day or their job. And even if it becomes a little routine, they usually think of ways to make it different or better. For the employee to make the leap from employee to employer, there should be something inside of them that pushes them to want a better day, a better life and even a better job. I’m not even saying a better company to work for, I am saying a better way to do their job, a more efficient way of doing their job and a desire to move up through the chain at their job. One of my favorite jobs was running the swim program for the local Y; my job title was Aquatics Director. After I was hired for the position, my Executive Director wanted to meet with me on what was to be expected of me. He went over the swim program, the summer camp swim program and the budget for the Aquatics Department. As I was scanning through the budget, I saw a -$68,000 at the bottom of the page. Yes, it was a negative $68,000. I asked him, “What is that number at the bottom of the page?” There wasn’t any real urgency in his voice. I guess because the pool has been losing money for so many years, who do I think I am to think that I can do any better? So now here I am, running the Aquatics Department. I treated the job as if I was the “owner” of the pool. I was already there for a few months so I knew what changes could be made immediately as well as changes that would need a little time to develop. I worked extra hours developing an improved program schedule that would increase revenues and decrease costs. After two years, the Aquatics Department went from -$68,000 to a -$7000. Ok, so I didn’t breakeven, but I would have made a profit in the third year. I know that if I didn’t make any changes and all I did was come in and run things like they were before, I still would have gotten my paycheck and I still would have gotten my annual raises. However, this was a chance to test my “business owning” skills. I had to manage people, advertise for swim lessons, work with vendors in ordering chemicals, work with other departments, work on a budget every quarter, interview, hire and train lifeguards and swim instructors, and work with the local Red Cross chapters in getting programs into the Y. The best part was that it wasn’t my money that was invested so if I messed up something, it didn’t hurt me financially. Yes, maybe I could have gotten fired for messing up, but if I was going to get fired for trying something new and failing at it, well then it wasn’t a place I would want to be employed at. If you ca Dealing with Disgruntled Customers employer, there should be something inside of them that pushes them to want a better day, a better life and even a better job. I’m not even saying a better company to work for, I am saying a better way to do their job, a more efficient way of doing their job and a desire to move up through the chain at their job.No matter how hard you try, in business you simply can't please everyone. You could have a highly trained customer service squadron and an award-winning product, but still you'd have some buyers who just weren't happy. The bad news is that unhappy customers are more eager to share their experiences than happy ones which could spell disaster for your business.There is good news, however. Unhappy customers who receive satisfaction can become your biggest allies. The trick, of course, is discovering how to satisfy their needs so efficiently that they'll forget whatever caused their disappointment in the first place. Here are some w One of my favorite jobs was running the swim program for the local Y; my job title was Aquatics Director. After I was hired for the position, my Executive Director wanted to meet with me on what was to be expected of me. He went over the swim program, the summer camp swim program and the budget for the Aquatics Department. As I was scanning through the budget, I saw a -$68,000 at the bottom of the page. Yes, it was a negative $68,000. I asked him, “What is that number at the bottom of the page?” There wasn’t any real urgency in his voice. I guess because the pool has been losing money for so many years, who do I think I am to think that I can do any better? So now here I am, running the Aquatics Department. I treated the job as if I was the “owner” of the pool. I was already there for a few months so I knew what changes could be made immediately as well as changes that would need a little time to develop. I worked extra hours developing an improved program schedule that would increase revenues and decrease costs. After two years, the Aquatics Department went from -$68,000 to a -$7000. Ok, so I didn’t breakeven, but I would have made a profit in the third year. I know that if I didn’t make any changes and all I did was come in and run things like they were before, I still would have gotten my paycheck and I still would have gotten my annual raises. However, this was a chance to test my “business owning” skills. I had to manage people, advertise for swim lessons, work with vendors in ordering chemicals, work with other departments, work on a budget every quarter, interview, hire and train lifeguards and swim instructors, and work with the local Red Cross chapters in getting programs into the Y. The best part was that it wasn’t my money that was invested so if I messed up something, it didn’t hurt me financially. Yes, maybe I could have gotten fired for messing up, but if I was going to get fired for trying something new and failing at it, well then it wasn’t a place I would want to be employed at. If you ca 10 Surefire Money-making Tips ut why is it in the red?”Are you tired of scraping for resources day in and day out? Are you one of those who would like to have more than one job to be able to augment your family’s needs? Or are you just scouting for a little extra to pay for those wants? Then here are some tips that would surely earn you some bucks. Read on:1. This is an ancient rule but as was always said, make a list of your expenses. Too often, people just make budgets without realizing that they have to make a list of their ‘actual’ expenses, too. This would also teach you wise spending in the long run, as you would start to see where your bucks go. When you already know h His response, “The pool loses roughly that much money per year, but don’t worry we have allocated a loss from the pool into the budget for the rest of the Y.” I stated, “Ah… Give me two years and I will have the pool at least breaking even.” His response was basically, “Knock yourself out”. There wasn’t any real urgency in his voice. I guess because the pool has been losing money for so many years, who do I think I am to think that I can do any better? So now here I am, running the Aquatics Department. I treated the job as if I was the “owner” of the pool. I was already there for a few months so I knew what changes could be made immediately as well as changes that would need a little time to develop. I worked extra hours developing an improved program schedule that would increase revenues and decrease costs. After two years, the Aquatics Department went from -$68,000 to a -$7000. Ok, so I didn’t breakeven, but I would have made a profit in the third year. I know that if I didn’t make any changes and all I did was come in and run things like they were before, I still would have gotten my paycheck and I still would have gotten my annual raises. However, this was a chance to test my “business owning” skills. I had to manage people, advertise for swim lessons, work with vendors in ordering chemicals, work with other departments, work on a budget every quarter, interview, hire and train lifeguards and swim instructors, and work with the local Red Cross chapters in getting programs into the Y. The best part was that it wasn’t my money that was invested so if I messed up something, it didn’t hurt me financially. Yes, maybe I could have gotten fired for messing up, but if I was going to get fired for trying something new and failing at it, well then it wasn’t a place I would want to be employed at. If you ca Unemployment: Keep Yourself Healthy Ok, so I didn’t breakeven, but I would have made a profit in the third year.A lingering sub-clinical level of depression is common for the unemployed, especially when the time period out of work is prolonged. Worry, frustration and guilt take a toll on all of us: they sap our energy and our enthusiasm, and eventually make us sick.Confirm to yourself that you are taking all the right actions to obtain employment. Then squeeze in some extra time to take care of yourself.Try to fit in a short but regular exercise break each day to improve your mental outlook. Use an evening walk with your significant other as a stress reliever and also a chance to process your daily activities and frustrations. Make I know that if I didn’t make any changes and all I did was come in and run things like they were before, I still would have gotten my paycheck and I still would have gotten my annual raises. However, this was a chance to test my “business owning” skills. I had to manage people, advertise for swim lessons, work with vendors in ordering chemicals, work with other departments, work on a budget every quarter, interview, hire and train lifeguards and swim instructors, and work with the local Red Cross chapters in getting programs into the Y. The best part was that it wasn’t my money that was invested so if I messed up something, it didn’t hurt me financially. Yes, maybe I could have gotten fired for messing up, but if I was going to get fired for trying something new and failing at it, well then it wasn’t a place I would want to be employed at. If you can see yourself in my example of an “owner mentality”, then you have the deep down passion and strength to make owning a business a reality. If you read this article and thought that I was crazy for doing all that extra work and for the same amount of pay if I didn’t do all that work, then you are like millions of Americans out there that will always work for someone else.
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