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Will You Add? - Veterinarian Makes $3 Million A Year With A Crazy Pet Fountain Idea
Ever since human civilization came into existence, there have been innumerable inventions. The wheel is one of the most important inventions that changed the fate of human civilization. Ironically, we still do not know the name of the person or group of persons who invented it.In earlier days, many inventions were the result of a process of evolution of ideas. As standardization of scientific methodologies started taking shape, many inventions and inventors emerged.One of the most influential inventors in human
If you hire staff, you know how difficult it is to know from a resume and interview who is the best person for the job. It’s easy enough to establish credentials and even identify “hard” skills (such as keyboarding speed, mechanical skills etc).However, measuring the “soft” skills (communication skills, attitude and other personal qualities) is much harder.These skills are easily identifiable from writing, and as a Handwriting Analyst I help employers “read” the writing of their job applicants.Below is o
The Drinkwell is a pet fountain with free-falling water, a one-gallon-plus water reservoir, a pump and a charcoal filter for removing bad tastes and odors. Burns initially got the idea because her cat, Buckwheat, would only drink running water from a faucet. Tired of getting up during the night to give Buckwheat a drink, Burns created the Drinkwell after observing a decorative desktop water fountain that seemed to offer a solution for faucet-drinking cats.
The initial investment was less than $3,000 for a vacuum-formed mold, some initial inventory and an ad in Cat Fancy magazine.
The sales really took off, with just over $3 million a year. Most sales are made through pet superstores such as Petco and Petsmart, and through independent pet stores, as well as specialty and pet catalogs nationwide
Pets can be an important part of people's lives, so it's not surprising that every year, individual inventors come up with dozens of new pet inventions. But the days of the independent pet store are over--and nearly all small shops have been replaced by category-dominating stores like Petco and Petsmart. Inventors can enjoy big-time success once they learn how to penetrate the big pet-store chains.
"I knew the key feature on the Drinkwell was the free-flowing water," says Burns. "I started by reading the book Patent It Yourself by David Pressman. I wrote up much of the patent description myself, but I had an attorney write up the actual claim to be sure I had strong protection." Burns' protection paid off--she sold the product without competition from 1995 to 2001 and, even after a competing fountain was introduced by a major
If you are one of the many who are opting to work at home at least part time, then hats off to you: you are contributing to the preservation of the environment, probably without even knowing it. Aside from its benefits to family, home life, and productivity in general, telecommuting has been shown to save energy and ultimately, help in environmental protection and preservation.In this article, we will demonstrate the many benefits of telcommuting on the environment. These benefits can be used to further telecommuting
The initial investment was less than $3,000 for a vacuum-formed mold, some initial inventory and an ad in Cat Fancy magazine.
The sales really took off, with just over $3 million a year. Most sales are made through pet superstores such as Petco and Petsmart, and through independent pet stores, as well as specialty and pet catalogs nationwide
Pets can be an important part of people's lives, so it's not surprising that every year, individual inventors come up with dozens of new pet inventions. But the days of the independent pet store are over--and nearly all small shops have been replaced by category-dominating stores like Petco and Petsmart. Inventors can enjoy big-time success once they learn how to penetrate the big pet-store chains.
"I knew the key feature on the Drinkwell was the free-flowing water," says Burns. "I started by reading the book Patent It Yourself by David Pressman. I wrote up much of the patent description myself, but I had an attorney write up the actual claim to be sure I had strong protection." Burns' protection paid off--she sold the product without competition from 1995 to 2001 and, even after a competing fountain was introduced by a majo
People always remember their firsts: first day in school, first day in college, first day in university, first job, first love, first kiss etc. For me it is my first job which is very memorable.But before that some history about myself. I came to USA for doing Ph.D in physics which I completed in 1993. After that I worked as a post-doctoral research associate for two years in Norman, OK. But when the funding ran out and it turned out I am not quite the Einstein I thought to be, I was left with no choice but to fin
The sales really took off, with just over $3 million a year. Most sales are made through pet superstores such as Petco and Petsmart, and through independent pet stores, as well as specialty and pet catalogs nationwide
Pets can be an important part of people's lives, so it's not surprising that every year, individual inventors come up with dozens of new pet inventions. But the days of the independent pet store are over--and nearly all small shops have been replaced by category-dominating stores like Petco and Petsmart. Inventors can enjoy big-time success once they learn how to penetrate the big pet-store chains.
"I knew the key feature on the Drinkwell was the free-flowing water," says Burns. "I started by reading the book Patent It Yourself by David Pressman. I wrote up much of the patent description myself, but I had an attorney write up the actual claim to be sure I had strong protection." Burns' protection paid off--she sold the product without competition from 1995 to 2001 and, even after a competing fountain was introduced by a majo
Fear is probably one of the greatest obstacles in entrepreneurship. However, there is another great obstacle that can hold you back almost just as much. That obstacle is outcome dependency. If every time you get rejected or a client doesn’t like your ideas and you take it out on yourself, it means that you are still outcome dependent. The only way to succeed is to completely kill your outcome dependency. The way to do this is to go all out. Pitch that VC you’re sure is going to shut you down.Ask that girl out with the
"I knew the key feature on the Drinkwell was the free-flowing water," says Burns. "I started by reading the book Patent It Yourself by David Pressman. I wrote up much of the patent description myself, but I had an attorney write up the actual claim to be sure I had strong protection." Burns' protection paid off--she sold the product without competition from 1995 to 2001 and, even after a competing fountain was introduced by a majo
There is a saying that goes, “The best offense is a great defense”. Nowhere is that applied better in the corporate world than in the intelligent use of email. In this age of technology, E-mail is a multi-purpose tool that can be adapted into each user’s organizational patterns. Firstly, we will get the basic do’s and don’ts out of the way.Do not use your work address when filling out forms on external sites. This can bring large amounts of SPAM that may alert your IT department into watching your activities more close
Burns explains her sales success: "I started out in December 1995, selling directly to consumers through small ads in Cat Fancy, Cats and I Love Cats magazines. Then, in 1996, Hammacher Schlemmer called and wanted to carry the product, and Alsto's Handy Helper catalog picked the product up at the end of 1997. In 2000, I started to promote the product in trade magazines like Pet Age and started to pick up independent pet stores." Burns didn't just have some initial success; she had $2.2 million in 2002 sales, which also included Petco sales of her product.
Burns started with a functional product that was not stylish. "My initial vacuum-formed tool was very cheap (less than $1,500), but the product didn't have aesthetic appeal," she says. "In 1999, before approaching pet retailers, I decided to convert to an injection-molded product, which had a six-figure tooling cost, but which also provided a professional-looking product. That look was essential to Petco and Petsmart."
Burns' growing business was starting to overwhelm her in 2000. "My investment counselor suggested I contact Howard Consulting [a business management consulting firm in Reno, Nevada, now called Meridian Business Advisers], who initially provided help with my financial books," she says. "But they came to m
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