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Will You Add? - Entrepreneurs Know People Make it Happen
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be certain the positive effects outweigh the nega
My point is when you take over your business -- or start it, you will have people working with you and for you. Look at all of them as potential stars that can help you succeed. It's your job, maybe your most important job, to help everyone you work with to become as much as they can be. That's right, you should make it your life's work to identify the people who are under achieving and who want to do more, be more. You need to find out
Everyone in business wants to have customers but anyone wanting to remain in business wants satisfied customers. A satisfied customer is often a repeat customer and everyone knows that repeat business makes an easier sale. Obviously, creating a satisfied customer is a complex issue; from offering products and services that are reliable and high quality to being responsive when issues arise. The scope of this issue can't be discussed in a meaningful way within a single article; however this article can present some ideas on how to g
The validity of this statement can be found in every conversation you will have with rich, successful business people. I've had the good fortune to know several and to have met with many more. I don't think I can recall any conversation I ever had that either began or shortly after getting started didn't include the following questions.
"So Art, what's new? What are you doing? Anything I can get involved in?"
They know it’s the people that make things happen and the best way they can increase their wealth is to find people that are working at making things happen and to get involved with them.
Now you may think that such people are rare, hard to find, perhaps the beneficiary of some special talent given at birth. You might be right, but let me say that I believe there are many more out there just waiting for their chance to become the next super stars. We all read about the many who have achieved success and we wish we could be part of their team or better yet, to have known them when they were first starting out. And there are the operative words -- when they were first starting out.
All those we would identify as today's stars were just regular people at some point in their careers. Somebody gave them the chance. Maybe it was some seed capital, or the opportunity to prove themselves by taking on a difficult situation. Maybe the person who was to take on the task was late or got lost on the way and the future star was just in the right place at the right time.
My point is when you take over your business -- or start it, you will have people working with you and for you. Look at all of them as potential stars that can help you succeed. It's your job, maybe your most important job, to help everyone you work with to become as much as they can be. That's right, you should make it your life's work to identify the people who are under achieving and who want to do more, be more. You need to find out
Sometimes being at the right place and time can do wonders for the business. This can happen in the street or in the mall and starts by just approaching a stranger. New contacts occur everyday and with a little initiative, the person may be able to close a sale or be referred to someone who may need it.There are many ways that a person can attract customers to one’s business. Some do this by launching a marketing campaign in the form of an ad in the paper or on a billboard. Some don’t use marketing at all and just flourish thro
"So Art, what's new? What are you doing? Anything I can get involved in?"
They know it’s the people that make things happen and the best way they can increase their wealth is to find people that are working at making things happen and to get involved with them.
Now you may think that such people are rare, hard to find, perhaps the beneficiary of some special talent given at birth. You might be right, but let me say that I believe there are many more out there just waiting for their chance to become the next super stars. We all read about the many who have achieved success and we wish we could be part of their team or better yet, to have known them when they were first starting out. And there are the operative words -- when they were first starting out.
All those we would identify as today's stars were just regular people at some point in their careers. Somebody gave them the chance. Maybe it was some seed capital, or the opportunity to prove themselves by taking on a difficult situation. Maybe the person who was to take on the task was late or got lost on the way and the future star was just in the right place at the right time.
My point is when you take over your business -- or start it, you will have people working with you and for you. Look at all of them as potential stars that can help you succeed. It's your job, maybe your most important job, to help everyone you work with to become as much as they can be. That's right, you should make it your life's work to identify the people who are under achieving and who want to do more, be more. You need to find out
As a society, we invest millions into speech pathology for our nations’ young people. Speech therapists are available in every major school corporation in our country. It is clear that the verbal skills are considered a high priority for children facing speech challenges. A great deal of time is devoted to correcting or mitigating these problems but should our commitment to speech hygiene lessen as we grow older?Meaning and understanding are the foundation of communication. It is why newcomers to our country are helped and
Now you may think that such people are rare, hard to find, perhaps the beneficiary of some special talent given at birth. You might be right, but let me say that I believe there are many more out there just waiting for their chance to become the next super stars. We all read about the many who have achieved success and we wish we could be part of their team or better yet, to have known them when they were first starting out. And there are the operative words -- when they were first starting out.
All those we would identify as today's stars were just regular people at some point in their careers. Somebody gave them the chance. Maybe it was some seed capital, or the opportunity to prove themselves by taking on a difficult situation. Maybe the person who was to take on the task was late or got lost on the way and the future star was just in the right place at the right time.
My point is when you take over your business -- or start it, you will have people working with you and for you. Look at all of them as potential stars that can help you succeed. It's your job, maybe your most important job, to help everyone you work with to become as much as they can be. That's right, you should make it your life's work to identify the people who are under achieving and who want to do more, be more. You need to find out
Recently a job seeker sent me this inquiry below, relating to their problems with how to dress for an interview. Read on and see how sometimes the issues become confusing."Hello Mark,Couple days ago I went to a job interview with a national restaurant chain. I got the interview through a recruiter, who told me to dress "appropriately" for the job interview. So I wore Dockers, a nice shirt with button down collar and neck tie. And I wore my non-slip shoes, as the interview was to take place at one of their restaurant loca
All those we would identify as today's stars were just regular people at some point in their careers. Somebody gave them the chance. Maybe it was some seed capital, or the opportunity to prove themselves by taking on a difficult situation. Maybe the person who was to take on the task was late or got lost on the way and the future star was just in the right place at the right time.
My point is when you take over your business -- or start it, you will have people working with you and for you. Look at all of them as potential stars that can help you succeed. It's your job, maybe your most important job, to help everyone you work with to become as much as they can be. That's right, you should make it your life's work to identify the people who are under achieving and who want to do more, be more. You need to find out
First of all, if all you ever do is an annual performance review for your employees, they are worthless. Put every last one of them in a big pile and burn them. The scenario of annual performance reviews often goes like this;“I have nine reviews I have to get done by the end of the month. I feel more pressure about completing the review than I feel an obligation to the employees to let them know how they are really doing. How I can help them.”Additionally, since you only do one review a year, chances are you base your j
My point is when you take over your business -- or start it, you will have people working with you and for you. Look at all of them as potential stars that can help you succeed. It's your job, maybe your most important job, to help everyone you work with to become as much as they can be. That's right, you should make it your life's work to identify the people who are under achieving and who want to do more, be more. You need to find out what turns them on and then put them in the right situation with the right tools and train them so they can conquer the biggest mountains. If you don't, not only will you limit the growth of your business, you will do those who have put their faith and trust in you (shareholders, employees, customers, suppliers) a terrible injustice, and you will miss out on the truly great rewards of being in business for yourself.
I remember the first big contract I signed when I first started in business for myself. Commercial Loan Insurance Corp (CLIC) a division of Mortgage Guarantee Insurance Corp (MGIC) had just started getting hit with some very large claims. One of their clients suggested that I talk with them about their situation -- he also called them and told them that I could help.
In just a few days, I was in their offices talking about my background and suggesting that they hire me to look at five properties throughout the western states and give them an action plan to minimize their losses. They asked me if I could do it in thirty days, I said I could, we agreed on the compensation and I flew home with a nice retainer.
After they received my report, they called and invited me back to discuss my recommendations -- as I recall there were three options.
"Option C, where you suggest that we implement these specific property improvements, get the warehouses leased out, collect the money, pay the bills, etc. this looks like it will produce the best result."
"Yes it will." I replied. "But you need the people, do you have them?"
"No. How about if you do it? You collect the rents, pay the bills, and send us a report at the end of the month with a net check. Can you do it?"
They gave me my chance and I did it.
When you look at somebody don't get misled by titl
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