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  • Will You Add? - Name Disputes -- Who Won? Who Lost?

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    xpress v. Federal Expresso?

    Federal Expresso, a coffee shop/espresso machine importer picked the name when

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    Companies invest a lot of money in naming their products and services – trying to achieve a distinctive and memorable name that conveys their brand image to the market place. Name disputes arise when someone else uses a name that is “confusingly similar” and seems to “trade off” the established business name. The cases below highlight some name disputes. Test yourself – who do you think won these disputes? Answers are below.

    (1) Federal Express v. Federal Expresso?

    Federal Expresso, a coffee shop/espresso machine importer picked the name when c

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    able name that conveys their brand image to the market place. Name disputes arise when someone else uses a name that is “confusingly similar” and seems to “trade off” the established business name. The cases below highlight some name disputes. Test yourself – who do you think won these disputes? Answers are below.

    (1) Federal Express v. Federal Expresso?

    Federal Expresso, a coffee shop/espresso machine importer picked the name when

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    that is “confusingly similar” and seems to “trade off” the established business name. The cases below highlight some name disputes. Test yourself – who do you think won these disputes? Answers are below.

    (1) Federal Express v. Federal Expresso?

    Federal Expresso, a coffee shop/espresso machine importer picked the name when

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    some name disputes. Test yourself – who do you think won these disputes? Answers are below.

    (1) Federal Express v. Federal Expresso?

    Federal Expresso, a coffee shop/espresso machine importer picked the name when

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    xpress v. Federal Expresso?

    Federal Expresso, a coffee shop/espresso machine importer picked the name when considering a location near the Federal building. Federal Express, the overnight shipping service, objected.

    Who won?

    (2) Prozac v. Herbrozac?

    Eli Lilly objected to the name Herbrozac, an herbal product, designed to achieve similar results to Eli Lilly’s antidepressant Prozac.

    Who won?

    (3) Spam (by Hormel) v. Spa’am (Jim Henson muppet in “Muppet Treasure Island”)

    Hormel contended that Henson's use of the character "

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