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Will You Add? - The History Of Portable Satellite Radios
Are you worried about The Competition?That someone else is going to come along and steal away all your business?HERE’S THE GOOD NEWS: for entrepreneurs, competition doesn’t have to exist.Not if you don’t want it to.See, if your brand is uniquely positioned in a way that’s un-comparable, un-duplicatable and un-like anything else in the market - you won’t have any competition!EXAMPLE: let’s say you’re a marketing consultant. But you’re the ONLY marketing consultant who works solely with paint shops.You’re “thee,” consultant for paint shops, not merely “a” consultant in general.You’re FIRST and FOCUSED.Now, if a paint shop was hoping to hire an outside advisor like yourself, here’s what would happen:1. The two owners of the paint shop would hop onto Googl
Dealing with resistance to a monthly fee, though, required a broader array of marketing, public relations, and
That’s right, I said it. Schmoozing is for suckers. And I’ve finally grown tired of people using the word as a synonym for conversation, networking, mingling, small talk and chatter.So I decided to look up the word schmoozing in the dictionary for the first time. And I found three VERY interesting facts that you might like to know:1) It’s defined as, “To converse casually, especially in order to gain an advantage.”2) It derives from the Yiddish term shmuesn, or “rumor.”3) Synonyms include: gossip, bad-mouth, blather and tattle-tale.I don’t know about you, but that’s NOT the way I communicate. Nor is it the way I’d want people describing the way I communicate.I also Googled the word schmoozing. 2,272,000 pages came up. The first dozen or so were Amazon li
Their popularity has stunned many in the radio industry and with the advent of new, smaller, more convenient portable satellite radios, some industry veterans worry about the future viability of traditional broadcast radio.
How did satellite radio get started and what is its future? Let’s take a look.
The Beginnings of Satellite Radio
The history of satellite radio begins in 1992, when the Federal Communications Commission (FCC) decided to set aside a portion of spectrum to be devoted to nationwide distribution of digital radio service via satellite. SIRIUS Satellite Radio and XM Satellite Radio bid huge amounts of money (at least $80 million each) for licenses to use this new allocation of spectrum, which were eventually awarded to them by the FCC.
Owning the right to use the spectrum, though, was only the first step. Even if they could start delivering satellite radio signals right away, there were no consumer-accessible portable satellite radios to receive the signal. Additionally, there was substantial debate within the radio industry about whether consumers would be willing to pay for new hardware and then pay a monthly subscription fee for radio service. After all, AM and FM radio broadcasts were available free all over the country.
Making a Business out of Satellite Radio
XM Satellite Radio and SIRIUS Satellite Radio set out to overcome these obstacles and make a real business out of portable satellite radios and satellite radio programming. They knew that to attract the most consumers they needed to offer a variety of hardware components that could be used in a variety of locations – home, work, and especially the car, where most radio listening occurs.
Working with electronics manufacturers already trusted and recognized by consumers (Sanyo, Panasonic, JVC, Kenwood, etc.), hardware development got underway. The results included portable satellite radios, receivers, and “plug and play” components for nearly every consumer application. Manufacturers built satellite radio receivers for cars, homes, offices, trucks, RVs, boats, and even airplanes.
On the programming side, XM and SIRUS put together an assortment of niche music stations that would have something to offer consumers with nearly any musical taste. Each station was programmed to appeal to a specific type of listener, and most were commercial-free. Programming originated primarily from New York, but also from other locations, plus XM and SIRIUS entered into collaborative agreements that would allow popular musicians, entertainers, personalities and others to perform live from the originating locations. This would give the services another unique selling point to attract consumers.
Dealing with resistance to a monthly fee, though, required a broader array of marketing, public relations, and
Would you find it easier to get a sale if you could read your customer's mind?Assuming you said yes, here's how to do it. Ask the right questions and listen carefully to the answers, your customer will tell you everything you want to know. Easy, eh?Well it sounds easy, but it takes self-discipline to do it right. Let's start with the questions to ask.The first type is what are known as 'open' questions, meaning that they usually produce informative answers of some length - as opposed to 'closed' questions which do the opposite.Some examples; 'What are the reasons that you are thinking of upgrading your computer?' 'What problems did you have with the old one?' 'What tasks do you use your computer for?'Another question word which is ideal to use for open questions
The Beginnings of Satellite Radio
The history of satellite radio begins in 1992, when the Federal Communications Commission (FCC) decided to set aside a portion of spectrum to be devoted to nationwide distribution of digital radio service via satellite. SIRIUS Satellite Radio and XM Satellite Radio bid huge amounts of money (at least $80 million each) for licenses to use this new allocation of spectrum, which were eventually awarded to them by the FCC.
Owning the right to use the spectrum, though, was only the first step. Even if they could start delivering satellite radio signals right away, there were no consumer-accessible portable satellite radios to receive the signal. Additionally, there was substantial debate within the radio industry about whether consumers would be willing to pay for new hardware and then pay a monthly subscription fee for radio service. After all, AM and FM radio broadcasts were available free all over the country.
Making a Business out of Satellite Radio
XM Satellite Radio and SIRIUS Satellite Radio set out to overcome these obstacles and make a real business out of portable satellite radios and satellite radio programming. They knew that to attract the most consumers they needed to offer a variety of hardware components that could be used in a variety of locations – home, work, and especially the car, where most radio listening occurs.
Working with electronics manufacturers already trusted and recognized by consumers (Sanyo, Panasonic, JVC, Kenwood, etc.), hardware development got underway. The results included portable satellite radios, receivers, and “plug and play” components for nearly every consumer application. Manufacturers built satellite radio receivers for cars, homes, offices, trucks, RVs, boats, and even airplanes.
On the programming side, XM and SIRUS put together an assortment of niche music stations that would have something to offer consumers with nearly any musical taste. Each station was programmed to appeal to a specific type of listener, and most were commercial-free. Programming originated primarily from New York, but also from other locations, plus XM and SIRIUS entered into collaborative agreements that would allow popular musicians, entertainers, personalities and others to perform live from the originating locations. This would give the services another unique selling point to attract consumers.
Dealing with resistance to a monthly fee, though, required a broader array of marketing, public relations, and
Companies with a Wall Street-friendly track record for quickly and regularly replacing experienced staff with new workers at lower wages “have lost sight of the big picture of their own success,” warns veteran staffing professional Eva Jenkins. Aided and abetted by technology, U.S. companies can create or reconstitute a workforce easily to slash budgets quickly. “But what these red ink/black ink decisions fail to take into account is the consequences of the quick- hire and quick-shed of employees,” Jenkins observes. “Revolving door staffing kills effectiveness in one of the most important departments of all – customer service. And when customer service dies, so does business.” “I know, I’ m a consumer as well as a business owner”. Jenkins points out. “So I translate life lessons from my own service experi
Making a Business out of Satellite Radio
XM Satellite Radio and SIRIUS Satellite Radio set out to overcome these obstacles and make a real business out of portable satellite radios and satellite radio programming. They knew that to attract the most consumers they needed to offer a variety of hardware components that could be used in a variety of locations – home, work, and especially the car, where most radio listening occurs.
Working with electronics manufacturers already trusted and recognized by consumers (Sanyo, Panasonic, JVC, Kenwood, etc.), hardware development got underway. The results included portable satellite radios, receivers, and “plug and play” components for nearly every consumer application. Manufacturers built satellite radio receivers for cars, homes, offices, trucks, RVs, boats, and even airplanes.
On the programming side, XM and SIRUS put together an assortment of niche music stations that would have something to offer consumers with nearly any musical taste. Each station was programmed to appeal to a specific type of listener, and most were commercial-free. Programming originated primarily from New York, but also from other locations, plus XM and SIRIUS entered into collaborative agreements that would allow popular musicians, entertainers, personalities and others to perform live from the originating locations. This would give the services another unique selling point to attract consumers.
Dealing with resistance to a monthly fee, though, required a broader array of marketing, public relations, and
Contact management systems allow you to track which marketing techniques are working and which aren't. With an effective contact management system in place you can see at a glance how much time you are spending with leads and from which sources you are getting the best leads.A contact management system is like a mini Profit and Loss Statement. In it you track your activities and results for different marketing channels: referral marketing, seminars, direct mail, joint ventures, etc... For each lead source you should track the following type of information:How much time you spent How much money you spent How many paying clients it brought in How much revenue was generatedFrom this type of information your contact management system can calculate:How much time it costs to
Working with electronics manufacturers already trusted and recognized by consumers (Sanyo, Panasonic, JVC, Kenwood, etc.), hardware development got underway. The results included portable satellite radios, receivers, and “plug and play” components for nearly every consumer application. Manufacturers built satellite radio receivers for cars, homes, offices, trucks, RVs, boats, and even airplanes.
On the programming side, XM and SIRUS put together an assortment of niche music stations that would have something to offer consumers with nearly any musical taste. Each station was programmed to appeal to a specific type of listener, and most were commercial-free. Programming originated primarily from New York, but also from other locations, plus XM and SIRIUS entered into collaborative agreements that would allow popular musicians, entertainers, personalities and others to perform live from the originating locations. This would give the services another unique selling point to attract consumers.
Dealing with resistance to a monthly fee, though, required a broader array of marketing, public relations, and
Motivation is one of the most personal issues there is for salespeople. Research has concluded that everyone has the potential for great motivation, but not everyone is willing to pay the motivational price to achieve whatever their dreams, desires or hopes are. A critical question that many people never really ask themselves is: what motivates me? What are some of the traditional motivators:1. Money. 2. Security. 3. Fame. 4. Power. 5. Prestige. 6. Ego gratification 7. Winning. 8. Being the best. 9. Doing your best. 10. Your family. 11. Your future. 12. Your past. 13. Not losing. 14. Personal satisfaction. 15. Approval of others. 16. To prove a point. 17. To get even. 18. To feel worthwhile. 19. To impress others.
Dealing with resistance to a monthly fee, though, required a broader array of marketing, public relations, and strategies to communicate the benefits and advantages of portable satellite radios. XM and SIRIUS knew that the key to their success would lie in convincing consumers of the value they would receive while making the hardware widely available and affordable.
Spreading the Word
Portable satellite radios began to show up in a variety of places where consumers would find it easy to use them. One of the most important places for XM and SIRIUS to gain entry for the hardware was in cars and trucks, where consumers do the vast majority of their radio listening.
They collaborated with car and truck manufacturers to make portable satellite radios standard on many high-end luxury vehicles, and an affordable option on most other mid-range vehicles. For most of these consumers, the cost of a monthly subscription would not be prohibitive and by making it easy for them to access their services, XM and SIRIUS could entice consumers to try it out and start spreading the word about its value.
Portable satellite radios were also placed in boats and RVs, and standard receivers were heavily marketed for use in homes and businesses. Another innovation, introduced in November 2004, is the handheld version of XM Radio and SIRIUS Satellite Radio receivers. These devices were designed to appeal to people who want access to satellite radio services while running, walking, or otherwise moving out and about in locations other than their cars, trucks, homes or offices.
Another important component of spreading the word was establishing partnerships and marketing agreements with electronics retailers such as Circuit City, Best Buy, Target, Wal-Mart, and other well-known names. Working closely with retailers, XM and SIRIUS have greatly increased their presence with consumers and sales have steadily increased.
Why Pay for Radio?
Still, the bottom line question for most people is why pay for radio? The answer is in the benefits received with a subscription to satellite radio. Some of the most popular benefits include:
More channel choices (up to 150) Commercial-free (music channels) Live audio streaming of sporting events Weather and traffic information (in major markets) Clear, crisp digital signal Signal available with no fading when driving long distances Niche music stations to suit any musical taste Assortment of sports, talk, and news stations
Coming Soon
Satellite radio service is in its infancy so it is inevitable that the technology and the features will continue to develop. XM
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