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  • Will You Add? - Franchise Business Opportunities: The Pros and Cons of Buying a Franchise

    Burgers and Bulldozers: New Franchise Roundup
    With hundreds of new franchise concepts being started every year, it is nearly impossible to keep track of the freshest ideas. Here is an update of two new franchises and how they have fared in their first several months of franchising.The Counter - No, this isn’t just another fast food hamburger joint. Besides serving hamburgers, The Counter has as much in common with your local McDonalds or Wendy’s as the World Cup has to do with your child’s weekend soccer game. First opened in Santa Monica in 2003, this trendy update to the classic burger joint serves its burgers with any combination of 10 cheeses, 26 toppings, and 17 sauces. So, go ahead and order that Danish Bleu Cheese Burger topped with dried cranberries and a ginger soy glaze you always wanted.Since 2003, The Counter has received the type of press that most companies can only dream about. After being listed as one of the top 20 burgers in the country by GQ
    new business is "up and running," franchisors provide ongoing support in the form of meetings, networking, additional training programs, research & development, etc.

    4) Joint purchasing power with other franchises - While many independent business owners lack sufficient resources to do extensive advertising or even to maintain inventory at bulk levels, franchising allows entrepreneurs access to the franchisor's purchasing system so they can leverage outlay to achieve a greater return on investment.

    5) Experience of the franchising company - Perhaps the most compelling advantage of franchising is the benefit of the experience of the franchisor. This significant "pro" minimizes risk among franchise buyers both by helping them avoid common mistakes and by granting them access to proven systems of business operation.

    Drawbacks of Buying a Franchise Even with their allure, however, franchise ownership also carries several cons that should be ca

    Solve My Problem and You're Hired!
    Resumes and cover letters that get acted upon are those that demonstrate the writer's potential to solve an employer's problem based on how similar problems in the past were solved by the applicant. Companies like resumes that demonstrate what you can do for them that you are a problem-solver.Put yourself in the shoes of the hiring manager/screener and you'll understand why a good cover letter and resume MUST make you stand out and therefore is so important. To make a point, let's make some worst case scenario assumptions about the hiring manager reading your cover letter and resume for the first time.Assume that the person reading your resume and cover letter:- is doing so after having been in meetings all day,- ate a big lunch- is dealing with numerous personal problems- is very tired- is over worked and under paid- and it's Friday afternoon at 3
    Have you always wanted to go into business for yourself? If so, it's possible that you've considered whether buying a business franchise is the right choice for you. Starting a business in any field is a significant life and professional decision, and, as with any major decision, it is important to weigh all of the pros and cons before taking the leap into a business franchise opportunity.

    There was a time when someone wanting to start a business would follow the traditional route of selecting an industry, researching and establishing financing, and then hanging a shingle on the doorpost. These "mom-and-pop" businesses in many ways became the backbone of economic growth and development. Yet, as many entrepreneurs will readily tell you, independent businesses, even with their allure, often carry great risk, and the vast majority of small businesses fail within the first few years of operation.

    Enter the franchise business opportunity. Although franchising is a relatively new business concept as measured against the scope of history, it is a business option that carries a much higher success rate than traditional independent businesses, and this is particularly true if you are a first-time business owner.

    According to AllBusiness.com, a leading business information and resource portal, among the advantages of purchasing a franchise over launching a traditional independent company are "instant brand awareness and credibility, administrative and/or technical support, franchisor-provided training, quicker return on investment, strong management, and a network of other franchisees and associations dedicated to supporting franchisees."

    While as an independent business owner, you are solely responsible for costly promotion and marketing of your product or service, as a franchisee, you usually have the benefit of national media marketing and advertising done by the parent franchise company. In addition, independent local businesses often find themselves in direct competition with well-backed franchises that simply have more resources to promote and operate their businesses.

    That said, however, the very ordered nature of franchise business opportunities may come as a disadvantage to some, as by an established franchise system the creativity of the entrepreneur is often curbed. Yet, given the support available to franchise buyers and the numerous low-cost franchise opportunities, for many, purchasing a franchise still holds noticeable advantages over starting a traditional business.

    Thus far, we have focused on the benefits and drawbacks of purchasing a franchise opportunity as opposed to opening a traditional business. But perhaps your choice is between buying a franchise and remaining at your traditional job or, if you are just entering the workforce, between purchasing a franchise opportunity and getting a traditional job.

    There are unquestionably distinct advantages and disadvantages of buying a franchise business opportunity, and if you are considering taking the leap from employee to entrepreneur, it is important to carefully weigh both the pros and the cons of purchasing a business franchise. Benefits of Buying a Franchise As reported by AllBusiness.com and the International Franchise Association (IFA), the benefits of traveling the path of business franchise ownership are many, and they include:

    1) Probability for success - With an established support system, franchisees are often able to avoid many pitfalls that lead to the failure of numerous small independent businesses.

    2) Brand recognition - Customers become familiar with the franchise brand and learn to trust that brand, thus increasing business for franchise owners regardless of location.

    3) Availability of training and support - Franchisors offer training programs for new franchise owners prior to the "grand opening" of their franchise outlet, and once the franchisee's new business is "up and running," franchisors provide ongoing support in the form of meetings, networking, additional training programs, research & development, etc.

    4) Joint purchasing power with other franchises - While many independent business owners lack sufficient resources to do extensive advertising or even to maintain inventory at bulk levels, franchising allows entrepreneurs access to the franchisor's purchasing system so they can leverage outlay to achieve a greater return on investment.

    5) Experience of the franchising company - Perhaps the most compelling advantage of franchising is the benefit of the experience of the franchisor. This significant "pro" minimizes risk among franchise buyers both by helping them avoid common mistakes and by granting them access to proven systems of business operation.

    Drawbacks of Buying a Franchise Even with their allure, however, franchise ownership also carries several cons that should be car

    Golden Tip for a Successful Corporate Logo
    A corporate or company logo plays an important role in projecting its image to the people. As a result, it is very important to evaluate whether your company logo depicts the right image or not.A company logo is like a visiting card, which gives one insight into the company. A company logo should be very professional, precise and attractive to the viewer. Company write-ups may be good but will only play a role if people get around to reading them. All representations and communications of the company include the company logo, be it in print media or on the web.One has to make sure that the company website has a good layout, interface and design along with the placement of the company logo. A well thought out and detailed logo makes a very good impression on the customers and prospects. A logo is the first glimpse of the company. If a company does not have a good logo then there are strong chances that the viewers
    new business concept as measured against the scope of history, it is a business option that carries a much higher success rate than traditional independent businesses, and this is particularly true if you are a first-time business owner.

    According to AllBusiness.com, a leading business information and resource portal, among the advantages of purchasing a franchise over launching a traditional independent company are "instant brand awareness and credibility, administrative and/or technical support, franchisor-provided training, quicker return on investment, strong management, and a network of other franchisees and associations dedicated to supporting franchisees."

    While as an independent business owner, you are solely responsible for costly promotion and marketing of your product or service, as a franchisee, you usually have the benefit of national media marketing and advertising done by the parent franchise company. In addition, independent local businesses often find themselves in direct competition with well-backed franchises that simply have more resources to promote and operate their businesses.

    That said, however, the very ordered nature of franchise business opportunities may come as a disadvantage to some, as by an established franchise system the creativity of the entrepreneur is often curbed. Yet, given the support available to franchise buyers and the numerous low-cost franchise opportunities, for many, purchasing a franchise still holds noticeable advantages over starting a traditional business.

    Thus far, we have focused on the benefits and drawbacks of purchasing a franchise opportunity as opposed to opening a traditional business. But perhaps your choice is between buying a franchise and remaining at your traditional job or, if you are just entering the workforce, between purchasing a franchise opportunity and getting a traditional job.

    There are unquestionably distinct advantages and disadvantages of buying a franchise business opportunity, and if you are considering taking the leap from employee to entrepreneur, it is important to carefully weigh both the pros and the cons of purchasing a business franchise. Benefits of Buying a Franchise As reported by AllBusiness.com and the International Franchise Association (IFA), the benefits of traveling the path of business franchise ownership are many, and they include:

    1) Probability for success - With an established support system, franchisees are often able to avoid many pitfalls that lead to the failure of numerous small independent businesses.

    2) Brand recognition - Customers become familiar with the franchise brand and learn to trust that brand, thus increasing business for franchise owners regardless of location.

    3) Availability of training and support - Franchisors offer training programs for new franchise owners prior to the "grand opening" of their franchise outlet, and once the franchisee's new business is "up and running," franchisors provide ongoing support in the form of meetings, networking, additional training programs, research & development, etc.

    4) Joint purchasing power with other franchises - While many independent business owners lack sufficient resources to do extensive advertising or even to maintain inventory at bulk levels, franchising allows entrepreneurs access to the franchisor's purchasing system so they can leverage outlay to achieve a greater return on investment.

    5) Experience of the franchising company - Perhaps the most compelling advantage of franchising is the benefit of the experience of the franchisor. This significant "pro" minimizes risk among franchise buyers both by helping them avoid common mistakes and by granting them access to proven systems of business operation.

    Drawbacks of Buying a Franchise Even with their allure, however, franchise ownership also carries several cons that should be ca

    Understanding How Internal Customers Learn
    People make up your business. Without them, there would be no products, communication, management, or customers. Those who work within the company (internal customers) need to have a clear understanding of their roles, and how their actions affect operations and external customers. Without this clear understanding, they will view their actions as isolated incidents, which have little or no affect on the big picture.Finding what it takes to effectively communicate the importance of company roles is paramount to an organization’s success with its staff and its external customers. However, the mode of communication that works for one staff member, may not work for others. Discovering how to recognize individual learning styles, and uncovering personal motivations, requires time. Is your company taking the time to both communicate and listen to internal customers? They are the strength of your company.Getting To
    themselves in direct competition with well-backed franchises that simply have more resources to promote and operate their businesses.

    That said, however, the very ordered nature of franchise business opportunities may come as a disadvantage to some, as by an established franchise system the creativity of the entrepreneur is often curbed. Yet, given the support available to franchise buyers and the numerous low-cost franchise opportunities, for many, purchasing a franchise still holds noticeable advantages over starting a traditional business.

    Thus far, we have focused on the benefits and drawbacks of purchasing a franchise opportunity as opposed to opening a traditional business. But perhaps your choice is between buying a franchise and remaining at your traditional job or, if you are just entering the workforce, between purchasing a franchise opportunity and getting a traditional job.

    There are unquestionably distinct advantages and disadvantages of buying a franchise business opportunity, and if you are considering taking the leap from employee to entrepreneur, it is important to carefully weigh both the pros and the cons of purchasing a business franchise. Benefits of Buying a Franchise As reported by AllBusiness.com and the International Franchise Association (IFA), the benefits of traveling the path of business franchise ownership are many, and they include:

    1) Probability for success - With an established support system, franchisees are often able to avoid many pitfalls that lead to the failure of numerous small independent businesses.

    2) Brand recognition - Customers become familiar with the franchise brand and learn to trust that brand, thus increasing business for franchise owners regardless of location.

    3) Availability of training and support - Franchisors offer training programs for new franchise owners prior to the "grand opening" of their franchise outlet, and once the franchisee's new business is "up and running," franchisors provide ongoing support in the form of meetings, networking, additional training programs, research & development, etc.

    4) Joint purchasing power with other franchises - While many independent business owners lack sufficient resources to do extensive advertising or even to maintain inventory at bulk levels, franchising allows entrepreneurs access to the franchisor's purchasing system so they can leverage outlay to achieve a greater return on investment.

    5) Experience of the franchising company - Perhaps the most compelling advantage of franchising is the benefit of the experience of the franchisor. This significant "pro" minimizes risk among franchise buyers both by helping them avoid common mistakes and by granting them access to proven systems of business operation.

    Drawbacks of Buying a Franchise Even with their allure, however, franchise ownership also carries several cons that should be ca

    The Service Department: Service, The End Users View
    What is expectedCustomers expect equipment to be returned in good working order in a reasonable time frame. They also expect all settings and adjustments to remain as they were when the equipment failed. The end user is reasonable, and they do not expect overnight repairs at no charge. They have been taught through experience not to expect to much. So it should be easy for a service department to exceed their expectations.A happy customer is one that is kept advised of the status of the repair and is aware of the cost before the repair is made so that they can make cost-effective decisions. I have found, in talking with customers over the years that the more that they understand about the problem the more they are willing to work with you. One must however, be careful not to disclose negative short comings of the company or of fellow employees. The best rule is that if you cannot say somethi
    chise business opportunity, and if you are considering taking the leap from employee to entrepreneur, it is important to carefully weigh both the pros and the cons of purchasing a business franchise. Benefits of Buying a Franchise As reported by AllBusiness.com and the International Franchise Association (IFA), the benefits of traveling the path of business franchise ownership are many, and they include:

    1) Probability for success - With an established support system, franchisees are often able to avoid many pitfalls that lead to the failure of numerous small independent businesses.

    2) Brand recognition - Customers become familiar with the franchise brand and learn to trust that brand, thus increasing business for franchise owners regardless of location.

    3) Availability of training and support - Franchisors offer training programs for new franchise owners prior to the "grand opening" of their franchise outlet, and once the franchisee's new business is "up and running," franchisors provide ongoing support in the form of meetings, networking, additional training programs, research & development, etc.

    4) Joint purchasing power with other franchises - While many independent business owners lack sufficient resources to do extensive advertising or even to maintain inventory at bulk levels, franchising allows entrepreneurs access to the franchisor's purchasing system so they can leverage outlay to achieve a greater return on investment.

    5) Experience of the franchising company - Perhaps the most compelling advantage of franchising is the benefit of the experience of the franchisor. This significant "pro" minimizes risk among franchise buyers both by helping them avoid common mistakes and by granting them access to proven systems of business operation.

    Drawbacks of Buying a Franchise Even with their allure, however, franchise ownership also carries several cons that should be ca

    Are You Sabotaging Your Career?
    My experience working with thousands of leaders world wide for the past two decades teaches me that most leaders are screwing up their careers.On a daily basis, these leaders are getting the wrong results or the right results in the wrong ways.Interestingly, they themselves are choosing to fail. They’re actively sabotaging their own careers.Leaders commit this sabotage for a simple reason: They make the fatal mistake of choosing to communicate with presentations and speeches -- not leadership talks.In terms of boosting one’s career, the difference between the two methods of leadership communication is the difference between lightning and the lightning bug.Speeches/presentations primarily communicate information. Leadership talks, on the other hand, not only communicate information, they do more: They establish a deep, human emotional connection with the audience.Why is the later connecti
    new business is "up and running," franchisors provide ongoing support in the form of meetings, networking, additional training programs, research & development, etc.

    4) Joint purchasing power with other franchises - While many independent business owners lack sufficient resources to do extensive advertising or even to maintain inventory at bulk levels, franchising allows entrepreneurs access to the franchisor's purchasing system so they can leverage outlay to achieve a greater return on investment.

    5) Experience of the franchising company - Perhaps the most compelling advantage of franchising is the benefit of the experience of the franchisor. This significant "pro" minimizes risk among franchise buyers both by helping them avoid common mistakes and by granting them access to proven systems of business operation.

    Drawbacks of Buying a Franchise Even with their allure, however, franchise ownership also carries several cons that should be carefully considered before making the decisions to become a franchisee.

    1) Risk - Although franchising significantly reduces the risk of business ownership, it does not eliminate it altogether, and as with any entrepreneurial venture, the success of a business franchise depends largely upon the efforts and determination of the franchise owner. It is by no means guaranteed.

    2) Comparison with other franchises - While brand recognition is listed under the "pro" column, it also has the potential to be a "con" in the world of franchising. Just as consumers learn to trust a brand based on positive experiences, one negative experience can turn a buyer off to your franchise, even if your particularly branch was not at all involved in the negative scenario. Thus, the very nature of franchises and one of their chief success components also can present a primary drawback of franchise ownership.

    3) Lack of independence - Again, although proven systems of business offer great benefit to the franchise owner, operating within the franchise system also imposes limitations on the entrepreneur. He or she is often is not free to pursue creative ideas at will, as the franchisor requires adherence to established rules and regulations.

    4) Management responsibilities - When considering buying a franchise, it is vital that you are honest with yourself regarding your management expertise and capabilities. This is an area that many do not automatically relate to franchising, but the reality is that franchise ownership often requires human resources and business management and development. And this is often easier said then done. Although prior experience is not always required, honest evaluation of your current skills is paramount to measuring your potential for success.

    5) False expectations - Franchising is by no means a "get rich quick" opportunity, but sadly many franchisees carry unrealistic expectations regarding their capacity to earn significant income in a short period of time. Just as any business requires extensive determination, hard work, and steady commitment, so, too, does franchising, and it is important that anyone considering buying a franchise business opportunity keep realistic expectations regarding the effort involved.

    Inarguably, franchise businesses carry great potential for success. Yet they also present unique disadvantages to the franchise owner. Through carefully weighing all of the pros and cons, you will be able to determine if buying a franchise is the right choice for you.

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