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    re more important than the others. Cost Per Piece, Cos
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    A while back I realized that measuring the effectiveness of direct mail fundraising campaigns is a lot easier than I’d thought.

    I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cos

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    ss of direct mail fundraising campaigns is a lot easier than I’d thought.

    I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cos

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    r than I’d thought.

    I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cos

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    rmulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cos
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    re more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment, Average Gift, all of these and at least six other metrics kept me in a state of anxious ignorance. I was never sure where I needed to start my calculations.

    Now I know

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