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Will You Add? - Management And Guiding Principles
Working For Yourself VS Working For Someone Else re highly skilled or fundamentally incompetent. Effective management, then, is a product of:Do you work day in and day out, knowing you will have to punch out on the clock just to eat lunch??At the end of your work week are you satisfied or do you feel like you have accomplished nothing?? Let's be quite honest with each other who in their right mind enjoys working for someone else making them happy and even worse rich. Are you the one buying new sports cars every year and upgrading that condo to a 7 bedroom house in the middle of the country club?? I bet only 10% of us are able to do that working for someone else, and do you know how they do that??The people who make their lives better while working for someone else simply accomplish their dreams by saving every penny and never having a lickety split bit of fun. They then get what they want when they are close to retirement and have spent most of their lives making other peoples dreams come true knowing "eventually" they would get theirs as well.What are your biggest fears of being your own boss? That is a very important question that only you can answer. Is it the fear of denial, or rejection, fear of failing, or let me guess you are just scared becau • Guid Be Prepared to Strike Back All management is based on guiding principles; and the effectiveness of management derives from those principles. This is true whether the principles are appropriate or inappropriate, reasonable or unreasonable, consistent or inconsistent. Similarly, the derivative nature of management holds whether the guiding principles are vague or well-defined, followed faithfully or haphazardly, applied day-to-day by managers who are highly skilled or fundamentally incompetent. Effective management, then, is a product of:What do most companies do when one of their major brands is hit by a price attack?The classic response is “wait and see.” Wait and see if it affects our sales. Wait and see if the competitor can hang in there financially for the long haul. Wait and see if our customers come back after trying the low-priced alternative.What would your company do if a major competitor suddenly cut its price substantially? Be prepared. The leader should be emotionally ready to strike back.What would you do? Are you sure?As the battle for Migraine Mountain proved, there would have been plenty of business for both Johnson & Johnson’s high-priced Tylenol and Bristol-Myer’s low-priced Datril. But it would not have been good strategy for Johnson & Johnson to share the market.A live-and-let-live philosophy has no place in warfare. Companies like Johnson & Johnson and Procter & Gamble take no prisoners. Competition is always in your face. You are Defending too much. But that could be counter productive. Be prepare to attack also. Competition is always in your face. You are Defending too much.But that could be counter prod • Guidi Getting to Know the Gatekeeper nciples. This is true whether the principles are appropriate or inappropriate, reasonable or unreasonable, consistent or inconsistent. Similarly, the derivative nature of management holds whether the guiding principles are vague or well-defined, followed faithfully or haphazardly, applied day-to-day by managers who are highly skilled or fundamentally incompetent. Effective management, then, is a product of:The gatekeeper is the best person to get to know, they are the ones that will determine whether you can speak to the appropriate person, and they are also a goldmine of information. If this person does not like you, your messages are not likely to get through to the right person. I currently work with a medium sized company and the CEO has an email address but does not use a computer. He has his administrator read all the emails and print out the ones she feels are important. Unless she knows who you are, they are not likely to be read. You must have an excellent relationship with the gatekeeper because the CEO will not take direct calls. Be courteous at all times, let them know why you are calling and always ask if this is the correct person for you to call. Gatekeepers can be very helpful when giving you information and directing you to the right department. They can also smell a rat when you are not being truthful or you do not know what you are talking about.If you are going to call a CEO, make sure you call before the gatekeeper arrives, this may be the only time the CEO will be answering the phone. If they do not, then leave • Guid How The Brain Learns consistent or inconsistent. Similarly, the derivative nature of management holds whether the guiding principles are vague or well-defined, followed faithfully or haphazardly, applied day-to-day by managers who are highly skilled or fundamentally incompetent. Effective management, then, is a product of:Do you remember when you moved the furniture in your room? Do you remember how you kinda bumped into everything a couple of times and then figured it out. The funny thing is that it took you two to three turns of bumping into things in the dark, before you worked out things had changed.And the brain learned. Through repetition.But remember when you put your finger into a candle flame and got burned? You never ever did that again, did you? The brain learned a lesson very, very quickly. You didn’t need a second turn to figure out the danger.In effect, the brain learns through:1) Repetition2) Extreme dangerSince your business isn’t in extreme danger all day, through out the year, the chances are your brain isn’t learning as much as it possibly could. Which is why it’s important to use the concept of repetition. Take one concept that you learn in business and repeat it time and time again. For example: Referrals. Ask for referrals every single day, in every single way. And mark a tick if you succeed. Mark a cross if you fail. In under ten days, referrals will become part of your system. And you’ll nev • Guid How To Find Talented Tech Employees ciples are vague or well-defined, followed faithfully or haphazardly, applied day-to-day by managers who are highly skilled or fundamentally incompetent. Effective management, then, is a product of:Finding and recruiting top tech talent is a top priority for all companies and organizations from Fortune 100 to the smallest start-ups. We are all aware of the shift to outsourcing overseas, but many companies can't afford to do so or they need their talent here in an corporate office to add to strategy and implement tactics. With the development of the Internet, newspapers are now basically an obsolete form of advertising quality job positions. However, even the great online behemoths like Monster and Careerbuilder have quickly become rather ineffective and very expensive. The normal online job boards are not targeted or proactively helping organizations find the much needed talent to take their business to next level.This trend can actually be a good trend, especially for small and mid-size enterprises. The playing field is becoming even in finding talent. Today Fortune 1000 companies as well as small businesses have the ability to recruit talent with equal ease because of the second generation of web applications, known as Web 2.0. According to Wikipedia, Web 2.0 is a phrase coined by O'Reilly Media in 2004 refers to a suppose • Guid Information Elements of an Effective Business Card re highly skilled or fundamentally incompetent. Effective management, then, is a product of:Many multi-million dollar deals begin with the exchange of business cards. The establishment of a trusted business relationship go through the stage of introduction, customer acquisition, and customer retention. At each stage of customer relationship management, the little card is the bridge between you and your clients. When you first meet a prospect, the business card is your greeting card. When you work on a deal with a prospect, that little card is a door to your business world - where they will find the phone number to call you to ask for more information or go to you website to do the research themselves. When you work on a project with the clients, that little card is the notepad where they write down the things that are important to them.Effective business cards make a huge difference in your daily interaction with prospects, customers or clients. But not all business cards are created equal. A business card answers the questions of who you are and what your business do.Information Elements about You* Your Name* Your Job Title* Brief Description of Your Job Title - If your official job • Guiding principles that are appropriate, reasonable, and consistent; • Managers who clearly understand the guiding principles, faithfully adhere to them, and who are fundamentally competent. It follows from this that the effectiveness of an organization's management is a product of the Principle/People equation: • Principles + People = Outcomes. The guiding principles for an organization are a composi
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