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Will You Add? - Making the Menu Drive Sales and Speed
Traditional advertising consists of tri-media meaning the television, radio and print. These mediums are still very powerful and effective but more and more marketing people are entertaining the idea of using non traditional advertising. This is mainly because traditional media is becoming so saturated and also becoming very expensive.In order
- Simplify the pricing. Look at your product mix and then group your pric
Customer care has become one of the most important issues facing businesses in every market. Customer care programmes come under a number of titles - customer services, customer satisfaction, customer focus, customer orientated etc.Their common theme is meeting the customer’s requirements and ensuring that all aspects of the business contribut
Many companies are heading in the right direction, but look at your board with a critical eye, the eye of an indecisive or new customer. Do they know what all these items are? Is it helping them make a decision or to try new items or combos? Observe customers during a peak time both inside the restaurant and in the drive-thru. Indecision creates delays and lower sales. A few thoughts:
- Photo/Graphic-driven menu panels. Pictures sell, period. Want to move more of an item? Get a picture of it. This step is critical if you have a drive-thru to get speed and sales where you want them.
- Simplify the pricing. Look at your product mix and then group your price
Let me state from the outset that what follows most likely won’t make you rich, but there are ways to generate a sizable extra income by utilizing easily accessible tools that are readily available to everyone who has access to the internet. If you are reading this, then you obviously have access to the internet and most likely have your own website
Many companies are heading in the right direction, but look at your board with a critical eye, the eye of an indecisive or new customer. Do they know what all these items are? Is it helping them make a decision or to try new items or combos? Observe customers during a peak time both inside the restaurant and in the drive-thru. Indecision creates delays and lower sales. A few thoughts:
- Photo/Graphic-driven menu panels. Pictures sell, period. Want to move more of an item? Get a picture of it. This step is critical if you have a drive-thru to get speed and sales where you want them.
- Simplify the pricing. Look at your product mix and then group your pric
Once obtained, trademark rights can last indefinitely. However, in order to protect and maintain these rights, a trademark owner must properly use their mark. It is important to remember that trademark rights are based on use. Thus, failure to use a mark properly or to prevent others from misusing or infringing a mark can result in an owner’s loss of
Many companies are heading in the right direction, but look at your board with a critical eye, the eye of an indecisive or new customer. Do they know what all these items are? Is it helping them make a decision or to try new items or combos? Observe customers during a peak time both inside the restaurant and in the drive-thru. Indecision creates delays and lower sales. A few thoughts:
- Photo/Graphic-driven menu panels. Pictures sell, period. Want to move more of an item? Get a picture of it. This step is critical if you have a drive-thru to get speed and sales where you want them.
- Simplify the pricing. Look at your product mix and then group your pric
When new exciting opportunities come along that could catapult your business forward, you may believe you have more time and no immediate urgency. Often, no action is taken, not even to study the business potential for the opportunity. Why? You have to think outside of your comfort zone to evaluate the opportunity. You know change would be require
- Photo/Graphic-driven menu panels. Pictures sell, period. Want to move more of an item? Get a picture of it. This step is critical if you have a drive-thru to get speed and sales where you want them.
- Simplify the pricing. Look at your product mix and then group your pric
I got my first credit card at 18 and have been in credit card debt ever since - sometimes severely. That's over 20 years of a love-hate relationship with the plastic.Then, a friend loaned me the book, The Total Money Makeover, by Dave Ramsey. The book is about getting - and staying - out of debt. Excellent book by the way whether you ha
- Simplify the pricing. Look at your product mix and then group your prices so there are far fewer numbers on the board for customers to look at. Make it easy to make a decision...a decision to spend more money. A good example of this is being able to make any sandwich (or main item) a combo for $2.
- Use quarter-based, tax-included pricing. While pricing things to end in 9 seems like a sacred cow, not only will changing to this approach build sales (as you can subtly massage in a price increase), it will have a big impact on speed and make it easier for the customer to order. No more counting so much change back or drawers full of pennies, dimes, and nickels. In addition, you’ll minimize overshort issues and watch the number of orders you can take per hour rise. Movie theaters and concession stands have done this for years, so why haven’t you?
- Create “deluxe” items. Instead of having cashiers ask if the customer wants bacon and cheese on the burger or sour cream and olives on the burrito, create deluxe versions of the basi
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