Will You Add? - Business

HVAC Training
Building a house or any facility requires permits that indicate strict adherence to government and, in some cases, even international requirements. Construction, like other professional fields, has its areas of specializations. Architects take care of the infrastructure material and design. The civil engi

ut on my last visit there, Brian the manager not only did a check-back, but also offered and refilled our drink glasses. This action is far beyond even the generic full-service check-back and waaay beyond the quick-service managers they compete with. Kudos to Brian!

McDonald’s FM 407 in Lewisville, TX. The franchisee in this area runs some

Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and

Being a speaker and consultant in our industry makes each trip to a restaurant a miniresearch project. It’s enlightening watching managers do their thing and then see the employees, unbeknownst to the manager, taking their cues from their leader.

My local full-service chain’s manager walks around always looking busy, yet never interacting with any guests other than a cursory thanks on the way out. He fails to see the empty tea glasses, dirty tables, or check waiting to be paid. In most quick-serves I frequent, the manager is likely “processing” people at the register (Next! Anything else? Next!) or working in the kitchen.

There’s an old saying, “Always imitate the behavior of winners,” and I’d like to highlight three winners I’ve run into in my local area. They stand out and succeed for two reasons: (1) the competition isn’t that great, and (2) they flat out run great restaurants.

Chick-Fil-A, Founder’s Square, Flower Mound, Texas. Jason Driscoll’s philosophy? Do everything they can to get the customer to return. As with most CFAs, “My pleasure” is a common response to the customer instead of “No problem.” How about driving a mistaken order to the customer? That’s a difference-maker! Keep it up, Jason!

CiCi’s Pizza, Founder’s Square, Flower Mound, Texas. I’m not sure if there’s something special in this shopping center with two great operators, but on my last visit there, Brian the manager not only did a check-back, but also offered and refilled our drink glasses. This action is far beyond even the generic full-service check-back and waaay beyond the quick-service managers they compete with. Kudos to Brian!

McDonald’s FM 407 in Lewisville, TX. The franchisee in this area runs some n

Branding Mistakes - Brand Identity Guru
1. It “sells itself.” I don’t need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No (that is, unless your widgets have learne

ith any guests other than a cursory thanks on the way out. He fails to see the empty tea glasses, dirty tables, or check waiting to be paid. In most quick-serves I frequent, the manager is likely “processing” people at the register (Next! Anything else? Next!) or working in the kitchen.

McDonald’s FM 407 in Lewisville, TX. The franchisee in this area runs some

Easy-to-Implement Cover Letter Advice
You should put the same effort into your cover letter as you do your resume. By implementing the following easy steps, you will ensure that your cover letter stands out just as much as your resume.Don’t state lies or half-truthsIt is rumored that a large number of applicants lie when applyin

winners,” and I’d like to highlight three winners I’ve run into in my local area. They stand out and succeed for two reasons: (1) the competition isn’t that great, and (2) they flat out run great restaurants.

McDonald’s FM 407 in Lewisville, TX. The franchisee in this area runs some

Historical Economic Indicators in 2002
If we look at trucking in August 2000 we see it was up even as diesel prices were rising, nice steady 3-4% quarterly gains, before the drop out. There were lots of mergers in trucking, which continued all through the 2001 and into this 2002 year. Rail was a roller coaster between 1998 and 1999 with 2000

n. As with most CFAs, “My pleasure” is a common response to the customer instead of “No problem.” How about driving a mistaken order to the customer? That’s a difference-maker! Keep it up, Jason!

McDonald’s FM 407 in Lewisville, TX. The franchisee in this area runs some

Fascinating Ways to Make a Living Doing What You Love May Be Closer Than You Think...
You don’t have to look very far to find fascinating ways to make a living. Opportunities are literally everywhere… if you’re looking, that is. It seems I can’t turn on the television or radio or open a magazine or newspaper without seeing at least one good business idea. Maybe that’s why, as w

McDonald’s FM 407 in Lewisville, TX. The franchisee in this area runs some nice units, but on my last visit I watched Carlos the manager run the register and then do two unique things. The first guest was a mom with a toddler in her arms. Carlos excused himself and carried the tray to the table. Next, I requested some mustard he had trouble locating. He apologized and let me know it would be brought to the table --- which he did. That’s hospitality!

These managers make it happen, and their actions encourage their employees to deliver great service as well. Think you run a great restaurant? The power is in those who are learning, not those who have already learned. To quote Chris Eubank, “The biggest room in the world is the room for improvement.”

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Let's get the facts straight. Working as a professional in the hospitality industry is no cakewalk. You are required to work long hours without the weekends off and round the clock during the holiday rush. To top it all, the guests are sometimes rude. It definitely takes nerves of steel to face all this and more.

Gone were the days where there existed an industry era peacefully before technology started exploding into the scene in exponential forms. Today we are living right in the heart of the information era and what more relevance could it be other than infopreneurship. Information is the underlying vitality in today's success to both an individual and a company. So if you feel the need to share loads of information, be it for profitable or non-profitable reasons, dive right into the limitless stream of information superhighway aka internet today.

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Will You Add? - Make it Happen or Watch it Happen?

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