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  • Will You Add? - Management is More than Leadership

    If You Could Advertise Alcohol, Smoking Or Gambling, Which One Would It Be And Why?
    Alcohol advertising is fiercely competitive and at the same time immensely creative. This relationship is intriguing, as I believe that intense competition fuels agencies to raise the standards of excellence in achieving innovative communications. This competition, well observed in the beer/lager market introduces an element of creative pressure on agencies to create effective communications. I would like to work with that pressure as it inspires originality and excellence in crafting a memorable campaign.Advertising alcohol would allow for intensely engaging and fresh communications to try to allure and captivate consumers to the brand. This is significant for the vodka market for example, Smirnoff, Absolut, WKD etc have a similar audience yet achieving allegiance and belief into one brand is where thoughtful, engaging and commercially effective advertising can
    wn from military history. Dwight Eisenhower was Supreme Commander of the Allied Forces in the Western theatre of during WW2. He later became the President of the United States. Eisenhower was never a battlefield commander and was not known for his leadership qualities. However, he was a superb diplomat, a good man manger and ultimately proved to be a great manager.

    At the same time, the Allies had two charismatic military leaders, General George Patton and Field Marshal Bernard Montgomery (later lord Montgomery of El Alamein). Both had reputations of being fine leaders and great battlefield commanders.

    Operation Overlord, the Invasion of Normandy, saw the largest assembly of military resources ever und

    Best Practices In Hiring - How to Consistently Find and Hire Great Candidates
    Are you getting ready to fill a position at your firm? I have a number of suggestions to help you find the right person the first time. These tips are based on my own experience and observations in running interviews and managing hiring searches over the past 5 years.Before you even post the job listing: 1) Have a plan. This is the most important part. I recommend the steps listed below, but even if you decide some of these aren't for you, make sure you have specific alternatives in mind. 2) Define the position. This is absolutely essential. Sit down with the other decision makers and make sure everyone is on the same page as far as what skills you are looking for and what your goals are. 3) Create or update the job description, and profile the ideal candidate.
    Despite what some people might say management is more than leadership. It is possible to be a great manager and yet still be a bad leader and vice versa. I will explain this further later in this article but let us start with some definitions.

    A manager is someone who is responsible and accountable for results through making decisions and organising resources (human and non-human). Management is the theories that inform what a manager does and the practices that managers undertake.

    A leader, on the other hand, is defined by having a following. Through personal qualities, she or he elicits a group of followers to move in a specific direction or execute a set of commands given by the leader. Leadership is the quality that a leader is said to possess.

    My first observation is that not all management is about leadership. The person managing a technical (as oppose to a social) communication network is a manager even though that person may have no people under his control. The key here is making decisions and the organising of resources. This is a trivial example but illustrates some of the obfuscations around the notions of leadership in business and attempts by people to denote or denigrate the term manager. I would like to consider other examples to illustrate why I believe management is more than leadership.

    My first example is drawn from sports, specifically football (or soccer to those in the US). England won the FIFA World Cup in 1966. The Manager (or in modern parlance, the Coach) was Sir Alf Ramsey, who had been a successful manager in the English League. He was appointed to his position several years before 1966. Sir Alf chose a young player, Bobby (later Sir Bobby) Moore to be the captain of the national team. Sir Alf had conceived a revolutionary style of play in that era (as football fans will know, he played a 4 3 3 formation instead of the then usual 4 2 4 formation) and chose a squad of players who would play to this style.

    Sir Alf was considered a fine coach and tactician but was seen as a cold and aloof man. In contrast, Bobby Moore was seen as natural leader who could marshal the players during the game and motivate the players to peak perform during the match. During the World Cup competition, England’s best striker (the guy whose job is to score goals) was a man called Jimmy Greaves who had been injured during the quarter and semi finals. He was available for the finals but Sir Alf chose to leave him out of the side and continued using Jeff Hurst (now Sir Jeff) who ended up scoring a hat-trick in that match. England won the World Cup in 1966 because Sir Alf was a great manager who selected and organised the right resources to achieve his goal (this included appointing an inspirational leader as captain). Few football fans would consider Sir Alf Ramsey a great leader!

    My second example is drawn from military history. Dwight Eisenhower was Supreme Commander of the Allied Forces in the Western theatre of during WW2. He later became the President of the United States. Eisenhower was never a battlefield commander and was not known for his leadership qualities. However, he was a superb diplomat, a good man manger and ultimately proved to be a great manager.

    At the same time, the Allies had two charismatic military leaders, General George Patton and Field Marshal Bernard Montgomery (later lord Montgomery of El Alamein). Both had reputations of being fine leaders and great battlefield commanders.

    Operation Overlord, the Invasion of Normandy, saw the largest assembly of military resources ever und

    Should You Start A Business With A Friend?
    Starting a business is a scary and exciting time. It takes a leap of faith, but also offers up the hope of successfully doing something you love. Still, there are things to be wary of.When taking the leap of faith on a business, people will often look to friends to join them. There are a couple of reasons for this. The first is it is nice to have someone hanging it all on the line with you. The second is the friend may have a particularly skill that looks attractive in relation to the business. The third is the most common, the friend has money! Regardless, many businesses are kick started with two or more friends as owners. Is this smart?There is an old clich? that you should not go into business with your friends. Unlike many clich?s, this is one you should pay attention to. The cold, hard fact is most businesses will not make it. Most will fail within
    s the quality that a leader is said to possess.

    My first observation is that not all management is about leadership. The person managing a technical (as oppose to a social) communication network is a manager even though that person may have no people under his control. The key here is making decisions and the organising of resources. This is a trivial example but illustrates some of the obfuscations around the notions of leadership in business and attempts by people to denote or denigrate the term manager. I would like to consider other examples to illustrate why I believe management is more than leadership.

    My first example is drawn from sports, specifically football (or soccer to those in the US). England won the FIFA World Cup in 1966. The Manager (or in modern parlance, the Coach) was Sir Alf Ramsey, who had been a successful manager in the English League. He was appointed to his position several years before 1966. Sir Alf chose a young player, Bobby (later Sir Bobby) Moore to be the captain of the national team. Sir Alf had conceived a revolutionary style of play in that era (as football fans will know, he played a 4 3 3 formation instead of the then usual 4 2 4 formation) and chose a squad of players who would play to this style.

    Sir Alf was considered a fine coach and tactician but was seen as a cold and aloof man. In contrast, Bobby Moore was seen as natural leader who could marshal the players during the game and motivate the players to peak perform during the match. During the World Cup competition, England’s best striker (the guy whose job is to score goals) was a man called Jimmy Greaves who had been injured during the quarter and semi finals. He was available for the finals but Sir Alf chose to leave him out of the side and continued using Jeff Hurst (now Sir Jeff) who ended up scoring a hat-trick in that match. England won the World Cup in 1966 because Sir Alf was a great manager who selected and organised the right resources to achieve his goal (this included appointing an inspirational leader as captain). Few football fans would consider Sir Alf Ramsey a great leader!

    My second example is drawn from military history. Dwight Eisenhower was Supreme Commander of the Allied Forces in the Western theatre of during WW2. He later became the President of the United States. Eisenhower was never a battlefield commander and was not known for his leadership qualities. However, he was a superb diplomat, a good man manger and ultimately proved to be a great manager.

    At the same time, the Allies had two charismatic military leaders, General George Patton and Field Marshal Bernard Montgomery (later lord Montgomery of El Alamein). Both had reputations of being fine leaders and great battlefield commanders.

    Operation Overlord, the Invasion of Normandy, saw the largest assembly of military resources ever und

    Implicit & Explicit Communication
    A major company proclaims "Employees are our most important asset!" Yet, the same company's culture communicates something much different. It's top-down, command-and-control all the way and employees, like good children, are expected to be seen, not heard.In cases like these we come face to face with the odd couple of communication: explicit and implicit communication.Explicit communication refers to the things we say or write, often messages intended to influence the behavior of others. "Do this" and "Don't do that" count as examples of explicit communication. They leave as little room as possible for interpretation or ambiguity.Implicit communication, on the other hand, refers to the things we do, individually or collectively, usually without regard to the messages others receive. It could be corporate culture or perhaps body language. It might e
    gland won the FIFA World Cup in 1966. The Manager (or in modern parlance, the Coach) was Sir Alf Ramsey, who had been a successful manager in the English League. He was appointed to his position several years before 1966. Sir Alf chose a young player, Bobby (later Sir Bobby) Moore to be the captain of the national team. Sir Alf had conceived a revolutionary style of play in that era (as football fans will know, he played a 4 3 3 formation instead of the then usual 4 2 4 formation) and chose a squad of players who would play to this style.

    Sir Alf was considered a fine coach and tactician but was seen as a cold and aloof man. In contrast, Bobby Moore was seen as natural leader who could marshal the players during the game and motivate the players to peak perform during the match. During the World Cup competition, England’s best striker (the guy whose job is to score goals) was a man called Jimmy Greaves who had been injured during the quarter and semi finals. He was available for the finals but Sir Alf chose to leave him out of the side and continued using Jeff Hurst (now Sir Jeff) who ended up scoring a hat-trick in that match. England won the World Cup in 1966 because Sir Alf was a great manager who selected and organised the right resources to achieve his goal (this included appointing an inspirational leader as captain). Few football fans would consider Sir Alf Ramsey a great leader!

    My second example is drawn from military history. Dwight Eisenhower was Supreme Commander of the Allied Forces in the Western theatre of during WW2. He later became the President of the United States. Eisenhower was never a battlefield commander and was not known for his leadership qualities. However, he was a superb diplomat, a good man manger and ultimately proved to be a great manager.

    At the same time, the Allies had two charismatic military leaders, General George Patton and Field Marshal Bernard Montgomery (later lord Montgomery of El Alamein). Both had reputations of being fine leaders and great battlefield commanders.

    Operation Overlord, the Invasion of Normandy, saw the largest assembly of military resources ever und

    Discover 10 Reasons Why Businesses Implement Change
    In many small and medium sized businesses there is little or no strategy to improve the fortunes of the organization. This may happen in good times as well as bad and may result from a belief that: If it is not broke don’t fix itThe business is in a niche market with no competitionNo skills are available in-house to make proposed changesThe business owner is retiring – it will be someone else’s problem And so onThe lack of a desire to continually develop and improve the business encourages a reactionary mode within the business, rather than a more desirable pro-active stance. Why is this important? Generally a reactionary organization fails to take business planning seriously and is more focused on resolving current issues than establishing a mechanism to allow problems to be anticipated and actioned prior to becom
    ring the game and motivate the players to peak perform during the match. During the World Cup competition, England’s best striker (the guy whose job is to score goals) was a man called Jimmy Greaves who had been injured during the quarter and semi finals. He was available for the finals but Sir Alf chose to leave him out of the side and continued using Jeff Hurst (now Sir Jeff) who ended up scoring a hat-trick in that match. England won the World Cup in 1966 because Sir Alf was a great manager who selected and organised the right resources to achieve his goal (this included appointing an inspirational leader as captain). Few football fans would consider Sir Alf Ramsey a great leader!

    My second example is drawn from military history. Dwight Eisenhower was Supreme Commander of the Allied Forces in the Western theatre of during WW2. He later became the President of the United States. Eisenhower was never a battlefield commander and was not known for his leadership qualities. However, he was a superb diplomat, a good man manger and ultimately proved to be a great manager.

    At the same time, the Allies had two charismatic military leaders, General George Patton and Field Marshal Bernard Montgomery (later lord Montgomery of El Alamein). Both had reputations of being fine leaders and great battlefield commanders.

    Operation Overlord, the Invasion of Normandy, saw the largest assembly of military resources ever und

    The Power of Real Communication Styles
    As business professionals, we spend lots of our time interacting with all sorts of people – clients, suppliers, consultants etc. Our interactions can be in person, on the telephone, by email or even these days, by sms.If you do some reading on the subject, you’ll quickly find the predominant school of thought is that all communication must be “professional”, and that if it’s not, you risk damaging your reputation or credibility.Part of communicating professionally it seems, is keeping our language and sentence structure formal, using important sounding words and not letting anyone in on the big secret - that we are actually real people.For example, saying: “Please le us know at your earliest convenience if this appointment is suitable”, rather than: “If this doesn’t work for you, just give me a call and we’ll work out another time”.The first
    wn from military history. Dwight Eisenhower was Supreme Commander of the Allied Forces in the Western theatre of during WW2. He later became the President of the United States. Eisenhower was never a battlefield commander and was not known for his leadership qualities. However, he was a superb diplomat, a good man manger and ultimately proved to be a great manager.

    At the same time, the Allies had two charismatic military leaders, General George Patton and Field Marshal Bernard Montgomery (later lord Montgomery of El Alamein). Both had reputations of being fine leaders and great battlefield commanders.

    Operation Overlord, the Invasion of Normandy, saw the largest assembly of military resources ever undertaken. The planning and logistics involved in the invasion required the management and co-ordination of military resources to a scale never undertaken before. Yet Eisenhower, through good management, created the organisation necessary to achieve success. In the days before the appreciation of the need to combine air, sea and land forces, there were intense inter-service rivalries between the Navy, The Air Force and the Army. Ike not only successfully overcame these inter-service rivalries but also managed to smooth over the rivalries between the American and the British Commands. Ike was a great manager but not necessarily an inspirational leader. It would appear unlikely that either Monty or Patton could have done Ike’s job in Overlord!

    My third example is drawn from politics. In the 1930s and 1940s, India was seeking independence from the British Empire. The Congress Party had a vision of self rule for the Indian the whole of the subcontinent (now the countries of India, Pakistan and Bangla Desh). Mahatma Gandhi was seen as the spiritual leader of this movement. Gandhi through his preaching and speeches inspired many Indians to take up the cause of independence. Now Gandhi was inspired by a vision of India that was based upon a philosophy resting on the simplicity of Indian rural life. Although non-sectarian himself, Gandhi grew to be seen by the Muslims to be too closely identified with the Hindu majority and clamoured for their own state.

    Jawaharlal Nehru was an urbane and well connected politician being a leading light in the Congress party. Nehru was a close friend the Mountbatten’s (Lord Louis Mountbatten was the Queen’s Viceroy in India). Nehru realised the aspirations of the Muslims under their leader Mohammad Ali Jinnah could not be accommodated in Gandhi’s vision of the Greater India and was instrumental in negotiating the terms of independence from British rule that created the three states in the Indian subcontinent. Nehru went on to become the first Prime Minister of India. Although Nehru had some of the qualities of a leader, he was first and foremost a great manager. Although Gandhi was a great leader in that he was an inspiration to many who strove for independence, I would not count him as a great manager.

    Those who have worked in many organisations will recognise the contribution made by good managers. They may not be the most visible or vocal leaders. They may not even be members of the Leadership or Directorial team. We may not even like them as individuals but we all would recognise them because they deliver results!

    In the business world, good management is about delivering results. Sometimes a good manager may have to lead. Sometimes a good manager has to follow someone else’s lead. What is important for a good manager is to make good decisions (heuristically, I would say 2 good ones out of

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