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Will You Add? - Employees Need Some Perspective
Power Headlines for Promotion Success h money for all his troubles." and "He should try a more profitable business."Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return. Remember, the headline is far m The facilitator pressed the groups to examine the various expense items for specific reductions that would allow George's Auto Service to make more profit. Many cost cutting schemes were suggested. The most common solution was that George should ask his mechanic to accept less pay. The It's a Dog Eat Dog Nonprofit World Would you like to have your employees walk a few miles in your shoes? Looking for a simple way to explain the flow of the revenue and expenses for your business? Want to change the perspective on the gap between wages and amounts charged to customers? Adapt this exercise to your small business situation.You would not be working at a nonprofit if there was not a passion for your mission that compensated for the sacrifices in salary and other benefits you could probably earn in the commercial world. That says something about the kind of people we are. Most of us are:* Trusting. We cannot imagine that there might be bad people in our idealized world; * Optimistic. How could we survive if we did not believe we really could make a difference? * Sympathetic. We are mostly attracted to needy causes or people; * Non-confrontational. We mostly like consensus and seek agreemen George's Auto Service Every person entering the management ranks of a large communications company were required to attend a management orientation workshop. During one workshop the facilitator handed out a little case study and displayed the statement of income and expenses for "George's Auto Service" on the wall. He gave a brief explanation of the expense items for those who had not taken a course in accounting. The case outlined information on the shop's operations and the local conditions. The attendees were split into small groups to consider such questions as, "Does George have a viable business operation?" and, "How could George better manage his business?" After the situation was reviewed from several different perspectives and a dozen options were explored, the group members were almost unanimous in concluding that George's Auto Service was not generating enough profit to justify his investment of money, time and energy. Their recommendation to close the business was considered more prudent than any of their other recommended changes. Typical comments were, "George should stop beating his head against the wall because he's not making enough money for all his troubles." and "He should try a more profitable business." The facilitator pressed the groups to examine the various expense items for specific reductions that would allow George's Auto Service to make more profit. Many cost cutting schemes were suggested. The most common solution was that George should ask his mechanic to accept less pay. The Redundant Systems vs Super Built Systems ranks of a large communications company were required to attend a management orientation workshop.Often folks build in redundancy for systems just in case Murphy Strikes and he will. The more complicated a system is the more possibilities of system failure of one of its components. In aviation we discuss multi-engine aircraft and what happens if you are in a single engine aircraft and the engine quits; then it would sure be nice to be able to keep going on the remaining engine right? Sure, makes sense right?Indeed and now lets take a four engine plane; with four engines there is 4 times the chance of one of the engines quitting and that means once you do land you cannot fly it until i During one workshop the facilitator handed out a little case study and displayed the statement of income and expenses for "George's Auto Service" on the wall. He gave a brief explanation of the expense items for those who had not taken a course in accounting. The case outlined information on the shop's operations and the local conditions. The attendees were split into small groups to consider such questions as, "Does George have a viable business operation?" and, "How could George better manage his business?" After the situation was reviewed from several different perspectives and a dozen options were explored, the group members were almost unanimous in concluding that George's Auto Service was not generating enough profit to justify his investment of money, time and energy. Their recommendation to close the business was considered more prudent than any of their other recommended changes. Typical comments were, "George should stop beating his head against the wall because he's not making enough money for all his troubles." and "He should try a more profitable business." The facilitator pressed the groups to examine the various expense items for specific reductions that would allow George's Auto Service to make more profit. Many cost cutting schemes were suggested. The most common solution was that George should ask his mechanic to accept less pay. The Finding a Franchise that Fits lined information on the shop's operations and the local conditions.When you start to look at franchising you may have been made redundant, employed, self employed, or just taking a break. Whatever the case the process will most probably be the same: gather as much information as possible by surfing the web (including BeTheBoss UK - http://uk.betheboss.com) and reading franchise publications (such as The Franchise Magazine - http://www.thefranchisemagazine.net), perhaps even attending a franchise exhibition (like the one coming up in Birmingham the first weekend of October), create a shortlist of franchises, by casting aside tho The attendees were split into small groups to consider such questions as, "Does George have a viable business operation?" and, "How could George better manage his business?" After the situation was reviewed from several different perspectives and a dozen options were explored, the group members were almost unanimous in concluding that George's Auto Service was not generating enough profit to justify his investment of money, time and energy. Their recommendation to close the business was considered more prudent than any of their other recommended changes. Typical comments were, "George should stop beating his head against the wall because he's not making enough money for all his troubles." and "He should try a more profitable business." The facilitator pressed the groups to examine the various expense items for specific reductions that would allow George's Auto Service to make more profit. Many cost cutting schemes were suggested. The most common solution was that George should ask his mechanic to accept less pay. The The Drawback of Hacking Off a Blogger Through Weak Process Gaps and Pathetic Customer Service were almost unanimous in concluding that George's Auto Service was not generating enough profit to justify his investment of money, time and energy. Their recommendation to close the business was considered more prudent than any of their other recommended changes.With all of the recent data theft in the financial sector, it is important to make sure that we don't go crazy trying to protect ourselves from risk. Risk management does have a value but this value lies mostly on the front end. Reactionary risk management almost always produces a point at where the value of protecting oneself or one's customers overshadows the product or service that you are offering. The majority of companies always go beyond this point, some thinking they can even sell it to the customer as a security measure and build their brand with it.This is a lazy and terribly Typical comments were, "George should stop beating his head against the wall because he's not making enough money for all his troubles." and "He should try a more profitable business." The facilitator pressed the groups to examine the various expense items for specific reductions that would allow George's Auto Service to make more profit. Many cost cutting schemes were suggested. The most common solution was that George should ask his mechanic to accept less pay. The Do You Have Skills To Sell Online? h money for all his troubles." and "He should try a more profitable business."So, you always thought that it is only material products that could be sold online and for that you needed some capital investment? Right? Well not exactly. Selling services online is perhaps as popular and as paying as selling products and you don't have to invest anything in it. The only thing you need to invest is your skills and time. There are thousands upon thousands of people who make their living with the help of skills they have.So, you have always been the code jock of your school or college and you are the first one to be called when someone faces any problem in his system. For The facilitator pressed the groups to examine the various expense items for specific reductions that would allow George's Auto Service to make more profit. Many cost cutting schemes were suggested. The most common solution was that George should ask his mechanic to accept less pay. The facilitator obtained a consensus that a reduction of wages was a prime solution. Then, with a little smile he said, "Let's see how this would work." The members of the group appeared puzzled as he began adding three zeros to each item on the display of the Income and Expense Statement. With the flair of a magician he finished by replacing "George's Auto Service" with the name of their own company. "There," exclaimed the smiling facilitator, "is the Income and Expense Statement for our very own company. The same company you suggested isn't worth operating because it isn't making enough profit. The same company each of you are planning to help manage" Then, with a larger grin he asked, "Do you still want to ask the employees to take a cut in pay?" The initial shock was followed by much laughter. Some members praised the facilitator for the clever way he had tricked them. Others laughed about how three little zeros can make such a big change in one's perspective. Laughter continued as one group member seemed to express everyone's newfound insight with, "I didn't realize wages and salaries are only one of many essential operating expenses." The group's joker got a burst of laughter and a few groans by quipping, "Yeah! Three little nothings suddenly became three big somethings!" One member asked the facilitator how many company employees have been exposed to this little case study. The facilitator said, "Only management groups. It's up to you managers to monitor a
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