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    How to Avoid Failure in Your Small Business Advertising
    Small business advertising shouldn’t be done like most of the advertising you see on T.V. … or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn’t do much of the following:1) Institutional advertising (a.k.a. “Madison Avenue” type advertising).2) Public relations or simply publicity seeking.3) Any type of response advertising that's non-measurable.The kind of advertising you SHOULD be doing is measurable. By this I mean you can …a) … control costs.b) … measure results.Small business advertising that doesn't fit these criteria is mostly like throwing money down a hole. (Like I said, there are exceptions. But if you try to promote your business using public relations you’d better hav
    in business today are behaving like gerbils when it comes to their actions. They are taking action for the sake of action — "gerbil action" — and confusing activity with results. This is even more evident in sales organizations where individual sales people frantically call prospect after prospect, achieving little in terms of results and burning through territories faster than a California wildfire. This kind of unfocused action does nothing more than frustrate people and contributes to the high employee turnover we see in so many companies.

    A better way is to employ "inspired action." Inspired action is action that is created from a clear vision of the desired result. It engages the higher portions of our mind to create more focused, synchronistic action, producing quantum results.

    A simple way to develop more inspired action is to begin with a valued finding question like, "What’s working?" When was the last time you heard this question at a company meeting? By shifting the group’s focus from problem finding to value finding, you encourage inspired actions based on successes. It is a commonly accepted psychological fact that we attract more of what we focus on. By keeping the focus on what is right, or working

    Incorporating Investor Feedback into Your Business Plan
    Investors, like the rest of us, have different tastes. One investor may love a concept and/or business plan while the next may hate both. It is important to understand this as business plans are working documents and are always undergoing iterations.Management teams must not rush to incorporate each potential investor’s comments. Instead, have several investors, partners and other business colleagues review the plan and provide feedback. Then incorporate common concerns and probe other comments to determine if they are valid.Always try to understand the rationale behind an investor’s comments. For instance, an investor may poke holes in a business plan if it doesn’t have enough funds to fully fund the opportunity. In this case, the investor’s criticism is solely fo
    In today’s business environment with increases in staff reductions and rapidly changing roles and responsibilities, it is crucial that all of your team members be fully engaged in the tasks at hand. According to a Gallup survey, 350 billion dollars are lost each year in American companies due to disengaged employees. How then do you minimize the impact of this costly problem within your organization? Below are key strategies to help you grow your people toward peak performance and enable you to produce quantum results with your team.

    Own your outcome

    All to often employees are quick to blame circumstances the economy or a host of other causes for their less than stellar outcomes in a given situation. Only by taking personal responsibility for our outcomes and performance can we take back our power and create the results we desire. It’s quit simple, if the problem is being caused by the economy; I am powerless to effect it. If, on the other hand, I am willing to take personal responsibility for it, I have reclaimed my power and am in a position to impact change.

    Make integrity a must

    This is not an option. The only way companies will survive and thrive into the future is by making integrity an absolute must throughout the organization. No longer can people skate by with questionable behavior and slippery deals. The time has come for each person to be honest and truthful in all situations regardless of the outcome. The clich? "honesty is the best policy" became a clich? for a good reason, it works! However, in order to create this environment of absolute honesty and integrity, you as a manager must be willing to allow people to make mistakes and it must be okay to mess-up once in a while without fear of repercussion.

    Challenge peoples limiting beliefs

    It is important for your people to understand the role their conscious and unconscious beliefs play in their ability to produce desirable outcomes. They must understand how every thought, action, and result is directly linked to their beliefs. By first identifying people’s limiting beliefs, a person can begin to replace them with more resourceful empowering beliefs, which will then enable them to create the results they desire. For example, a belief that "I am not comfortable calling on 'C' level executives" can be shifted to one that feels better and is more empowering, like "While I am not totally at ease, I have a strong support team backing me up." While this is not a fully empowering belief, it is a small step in the right direction. These "bridge beliefs" shift the person's beliefs more toward the desired, empowered belief.

    Link Values to Behaviors

    Identifying a person’s high driving values and helping them understand the role these values play in their productivity and satisfaction can go a long way toward achieving peak performance. A simple question like, "What’s most important to you in your work?," will generally elicit the person’s number one driving value. Continuing with questions like, "What else is important?" etc., will enable you to uncover the person's high driving four or five values. Knowing this will help you better match specific assignments to individuals, understand how to better motivate people, and result in more harmony among your team members. For example, a team member who lists "freedom" as a high driving value will be the ideal person to assign a task that can be done from a home office, while the person with "contribution" as a high driver will be well suited for a team project. Understanding your teams values will help you determine assignments and enable you to get the most productivity from team members while maintaining harmony throughout the organization.

    Create a compelling vision

    Many times an individual sees an overall vision for their role on a project that is out of alignment with that of the manager or the company. Often, the individual has beliefs about their ability to fulfill their function within this vision. By completing a visioning exercise in which you will, as a group, create the overall vision, you’ll be in a position to establish specific individual goals for it’s accomplishment. During this process you will uncover each person’s apprehensions and limiting beliefs about their ability to accomplish the task at hand. By completing this exercise together, you are in a position to address their concerns. The result of this visioning exercise, if done properly, is a fully aligned team, holding the same overall vision, and having each member understand their role in its accomplishment. This will, naturally, lead to the next and final step in our process. Strategies and inspired action.

    Strategies and Action (or don’t be a gerbil)

    Don't be a gerbil. Not that there is anything wrong with gerbils, they’re quit cute, however not the ideal role model when it comes to achieving results in business. Unfortunately, too many people in business today are behaving like gerbils when it comes to their actions. They are taking action for the sake of action — "gerbil action" — and confusing activity with results. This is even more evident in sales organizations where individual sales people frantically call prospect after prospect, achieving little in terms of results and burning through territories faster than a California wildfire. This kind of unfocused action does nothing more than frustrate people and contributes to the high employee turnover we see in so many companies.

    A better way is to employ "inspired action." Inspired action is action that is created from a clear vision of the desired result. It engages the higher portions of our mind to create more focused, synchronistic action, producing quantum results.

    A simple way to develop more inspired action is to begin with a valued finding question like, "What’s working?" When was the last time you heard this question at a company meeting? By shifting the group’s focus from problem finding to value finding, you encourage inspired actions based on successes. It is a commonly accepted psychological fact that we attract more of what we focus on. By keeping the focus on what is right, or working

    Dragging Employees Thru Drug Testing
    All employers are threatened of being sued at any time for cause or made up claims. Lawyers are indeed the new terrorists of the twenty first century. It is for this reason that all employers have to watch and monitor their workers at all times. This includes testing them to make sure that they are not on drugs. But employers also need to cognizant that if they tell their workers they are doing mandatory drug testing then the workers will feel as if they are being accused and thus feel as if they are not being trusted.But if an employer does not get rid of those workers who may have drugs in their system then if there is an accident they might be named in a lawsuit if the worker is found to have drugs in their system. It is a catch 22, indeed, but all employers have to re
    must throughout the organization. No longer can people skate by with questionable behavior and slippery deals. The time has come for each person to be honest and truthful in all situations regardless of the outcome. The clich? "honesty is the best policy" became a clich? for a good reason, it works! However, in order to create this environment of absolute honesty and integrity, you as a manager must be willing to allow people to make mistakes and it must be okay to mess-up once in a while without fear of repercussion.

    Challenge peoples limiting beliefs

    It is important for your people to understand the role their conscious and unconscious beliefs play in their ability to produce desirable outcomes. They must understand how every thought, action, and result is directly linked to their beliefs. By first identifying people’s limiting beliefs, a person can begin to replace them with more resourceful empowering beliefs, which will then enable them to create the results they desire. For example, a belief that "I am not comfortable calling on 'C' level executives" can be shifted to one that feels better and is more empowering, like "While I am not totally at ease, I have a strong support team backing me up." While this is not a fully empowering belief, it is a small step in the right direction. These "bridge beliefs" shift the person's beliefs more toward the desired, empowered belief.

    Link Values to Behaviors

    Identifying a person’s high driving values and helping them understand the role these values play in their productivity and satisfaction can go a long way toward achieving peak performance. A simple question like, "What’s most important to you in your work?," will generally elicit the person’s number one driving value. Continuing with questions like, "What else is important?" etc., will enable you to uncover the person's high driving four or five values. Knowing this will help you better match specific assignments to individuals, understand how to better motivate people, and result in more harmony among your team members. For example, a team member who lists "freedom" as a high driving value will be the ideal person to assign a task that can be done from a home office, while the person with "contribution" as a high driver will be well suited for a team project. Understanding your teams values will help you determine assignments and enable you to get the most productivity from team members while maintaining harmony throughout the organization.

    Create a compelling vision

    Many times an individual sees an overall vision for their role on a project that is out of alignment with that of the manager or the company. Often, the individual has beliefs about their ability to fulfill their function within this vision. By completing a visioning exercise in which you will, as a group, create the overall vision, you’ll be in a position to establish specific individual goals for it’s accomplishment. During this process you will uncover each person’s apprehensions and limiting beliefs about their ability to accomplish the task at hand. By completing this exercise together, you are in a position to address their concerns. The result of this visioning exercise, if done properly, is a fully aligned team, holding the same overall vision, and having each member understand their role in its accomplishment. This will, naturally, lead to the next and final step in our process. Strategies and inspired action.

    Strategies and Action (or don’t be a gerbil)

    Don't be a gerbil. Not that there is anything wrong with gerbils, they’re quit cute, however not the ideal role model when it comes to achieving results in business. Unfortunately, too many people in business today are behaving like gerbils when it comes to their actions. They are taking action for the sake of action — "gerbil action" — and confusing activity with results. This is even more evident in sales organizations where individual sales people frantically call prospect after prospect, achieving little in terms of results and burning through territories faster than a California wildfire. This kind of unfocused action does nothing more than frustrate people and contributes to the high employee turnover we see in so many companies.

    A better way is to employ "inspired action." Inspired action is action that is created from a clear vision of the desired result. It engages the higher portions of our mind to create more focused, synchronistic action, producing quantum results.

    A simple way to develop more inspired action is to begin with a valued finding question like, "What’s working?" When was the last time you heard this question at a company meeting? By shifting the group’s focus from problem finding to value finding, you encourage inspired actions based on successes. It is a commonly accepted psychological fact that we attract more of what we focus on. By keeping the focus on what is right, or working

    Used-Book Case Study
    Dwight Payne and Gary Heap reside in Santa Barbara, CA, where they attend college and pursue their mutual hobby of science-fiction book collecting. They pooled their book collection of over 4,000 volumes, and sci-fi magazines going back over twenty-five years. All neatly catalogued and indexed, they estimate it would cost $20,000 to assemble the collection today.Payne and Heap decided that, at the end of this school year, they will dedicate the summer to getting a used-book store started in Santa Barbara as a means of supplementing their income year-round. Heap’s uncle owns a storefront near the University, and agreed to rebuild it as a used-book store. He also co-signed an inventory loan for $4,000 for some start-up working capital. In exchange he gets 25 percent of stor
    not a fully empowering belief, it is a small step in the right direction. These "bridge beliefs" shift the person's beliefs more toward the desired, empowered belief.

    Link Values to Behaviors

    Identifying a person’s high driving values and helping them understand the role these values play in their productivity and satisfaction can go a long way toward achieving peak performance. A simple question like, "What’s most important to you in your work?," will generally elicit the person’s number one driving value. Continuing with questions like, "What else is important?" etc., will enable you to uncover the person's high driving four or five values. Knowing this will help you better match specific assignments to individuals, understand how to better motivate people, and result in more harmony among your team members. For example, a team member who lists "freedom" as a high driving value will be the ideal person to assign a task that can be done from a home office, while the person with "contribution" as a high driver will be well suited for a team project. Understanding your teams values will help you determine assignments and enable you to get the most productivity from team members while maintaining harmony throughout the organization.

    Create a compelling vision

    Many times an individual sees an overall vision for their role on a project that is out of alignment with that of the manager or the company. Often, the individual has beliefs about their ability to fulfill their function within this vision. By completing a visioning exercise in which you will, as a group, create the overall vision, you’ll be in a position to establish specific individual goals for it’s accomplishment. During this process you will uncover each person’s apprehensions and limiting beliefs about their ability to accomplish the task at hand. By completing this exercise together, you are in a position to address their concerns. The result of this visioning exercise, if done properly, is a fully aligned team, holding the same overall vision, and having each member understand their role in its accomplishment. This will, naturally, lead to the next and final step in our process. Strategies and inspired action.

    Strategies and Action (or don’t be a gerbil)

    Don't be a gerbil. Not that there is anything wrong with gerbils, they’re quit cute, however not the ideal role model when it comes to achieving results in business. Unfortunately, too many people in business today are behaving like gerbils when it comes to their actions. They are taking action for the sake of action — "gerbil action" — and confusing activity with results. This is even more evident in sales organizations where individual sales people frantically call prospect after prospect, achieving little in terms of results and burning through territories faster than a California wildfire. This kind of unfocused action does nothing more than frustrate people and contributes to the high employee turnover we see in so many companies.

    A better way is to employ "inspired action." Inspired action is action that is created from a clear vision of the desired result. It engages the higher portions of our mind to create more focused, synchronistic action, producing quantum results.

    A simple way to develop more inspired action is to begin with a valued finding question like, "What’s working?" When was the last time you heard this question at a company meeting? By shifting the group’s focus from problem finding to value finding, you encourage inspired actions based on successes. It is a commonly accepted psychological fact that we attract more of what we focus on. By keeping the focus on what is right, or working

    Productivity: The Greatest TV Story Ever Told
    The gains we get from increased productivity come to us in two main ways: higher wages, or less expensive products. Let's take a look at one product that costs less and delivers more value because of higher productivity:When I grew up in the 1950s, everyone in the neighborhood took notice when a new television set arrived. The cost of a set represented a big portion of a family's income.And then there was upkeep. In those days, we could count on our TV sets to make a funny noise and go black just before the car chase came to a climax, just before the big wedding on a soap opera, or just before the championship game. So we called a TV repairman, who came to the house, replaced a tube or two, and gave us a bill for which we hadn't budgeted.On the other hand, w
    the organization.

    Create a compelling vision

    Many times an individual sees an overall vision for their role on a project that is out of alignment with that of the manager or the company. Often, the individual has beliefs about their ability to fulfill their function within this vision. By completing a visioning exercise in which you will, as a group, create the overall vision, you’ll be in a position to establish specific individual goals for it’s accomplishment. During this process you will uncover each person’s apprehensions and limiting beliefs about their ability to accomplish the task at hand. By completing this exercise together, you are in a position to address their concerns. The result of this visioning exercise, if done properly, is a fully aligned team, holding the same overall vision, and having each member understand their role in its accomplishment. This will, naturally, lead to the next and final step in our process. Strategies and inspired action.

    Strategies and Action (or don’t be a gerbil)

    Don't be a gerbil. Not that there is anything wrong with gerbils, they’re quit cute, however not the ideal role model when it comes to achieving results in business. Unfortunately, too many people in business today are behaving like gerbils when it comes to their actions. They are taking action for the sake of action — "gerbil action" — and confusing activity with results. This is even more evident in sales organizations where individual sales people frantically call prospect after prospect, achieving little in terms of results and burning through territories faster than a California wildfire. This kind of unfocused action does nothing more than frustrate people and contributes to the high employee turnover we see in so many companies.

    A better way is to employ "inspired action." Inspired action is action that is created from a clear vision of the desired result. It engages the higher portions of our mind to create more focused, synchronistic action, producing quantum results.

    A simple way to develop more inspired action is to begin with a valued finding question like, "What’s working?" When was the last time you heard this question at a company meeting? By shifting the group’s focus from problem finding to value finding, you encourage inspired actions based on successes. It is a commonly accepted psychological fact that we attract more of what we focus on. By keeping the focus on what is right, or working

    Having A Hard Time Focusing On Your Job Search - 4 Tips That Get You The Job - Part 2
    In Part 1 of this article we explored goal setting as a tip to finding a new job. Part 2 will wrap everything up for you.3. Set a timetable for the action items and steps that you need to take to get to your end result goal. By setting a timetable to accomplish the action items you have written down it will keep your job search on a specific timetable.Getting a job or a job offer maybe a little different story when it comes to setting a timetable, you are not typically in control of when you will get a job offer or you will find that perfect job. If you do set a timetable to follow the action items in the steps it takes to get the job you will be that much closer.4. Once you have found a new job, go back and review the goals to see how closely the job that h
    in business today are behaving like gerbils when it comes to their actions. They are taking action for the sake of action — "gerbil action" — and confusing activity with results. This is even more evident in sales organizations where individual sales people frantically call prospect after prospect, achieving little in terms of results and burning through territories faster than a California wildfire. This kind of unfocused action does nothing more than frustrate people and contributes to the high employee turnover we see in so many companies.

    A better way is to employ "inspired action." Inspired action is action that is created from a clear vision of the desired result. It engages the higher portions of our mind to create more focused, synchronistic action, producing quantum results.

    A simple way to develop more inspired action is to begin with a valued finding question like, "What’s working?" When was the last time you heard this question at a company meeting? By shifting the group’s focus from problem finding to value finding, you encourage inspired actions based on successes. It is a commonly accepted psychological fact that we attract more of what we focus on. By keeping the focus on what is right, or working in a given situation, our creative energies and minds will be drawn to more of the same.

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