How to Write a 20-Second Resume Cover Letter
Why 20 seconds? As a headhunter, I seldom spend more than 20 seconds reading a resume cover letter. I deal with a lot of hiring managers and understand that they have a similar practice.My clients are investment bankers, and these are the busiest people under the sun. Actually all hiring managers are busy and have to read numerous resume cover letters daily. Therefore the longer you write, the less effective your letter is. A 20-second resume cover letter is sure to capture the most attention from any hiring manager.Summarizing the most outstanding resume cover letters that I’ve read, I have come up with a formula that works for any industry and anybody.A 20-second resume cover letter must answer all these questions precisely:1. What are you doing? 2. What do you want to do? 3. What are you able to do? 4. What do you want the reader to do?Here is a classic example of a 20-second resume cover letter. It attracts three replies in five minutes even without attaching a resume.Trader PositionsHello, my name is A

Developing A Brand
Many businesses are taking for granted that consumers be acquainted with what their products are all about. But how could it is possible? How can a consumer identify without a bit of experience about your business? It is your task to inform them both visually (in the form of logo) and verbally (with a short communication and meaning of your products). You should present potential consumers all details to approach to your business- How it is possible? Why or for what reason the customer will buy your products?For example : According a survey repot of STS Market Research : More than a past three years, 8 of 10 of denim jeans customers procured absolutely either national brands or private labels and customers are loyal to denim jeans brand types. In general, more customers procured national-brand than private label denim jeans (72% vs. 47%), reliable with the fact that national-brand jeans outsold private label jeans (60% to 40% in 2003 on a unit basis). Of customers who procured denim jeans, 53% procured only national brands, 28% procured only private labels, and 19% procur

Selling, a Great Career Choice, Part 3 of 8, You can Literally Write Your Own Paycheck
If you belong to a union that negotiates your rate of pay or if you have ever toiled in a minimum wage job, I'm sure that you have dreamed about writing your own paycheck. There is a special group of men and women that do just that every day. You can, too.Master salespeople are among the top 20% in the industry. I suggest that they will earn 80% of the money earned by salespeople. They are generally compensated, either by a combination of salary and commission or solely by commission.That word 'commission' scares the daylights out of a lot of people. They equate 'commission' with 'insecurity'. There is only one reason for salespeople to feel that way. They don't yet have all the skills to perform at mastery.On the other hand, master salespeople equate 'commission' with 'unlimited income potential'. They do have the skills they need and are adding more tools all the time because they never allow their brain to become full.Commission, or a blend of salary plus commission, allows the masterre will be no challenge, no passion, no motivation, nothing. That is where, I mentioned, that “Silence is a crime”

Expectations in Profession/work-place

- How often do you appraise your employees/team-members?
- What are your expectations from your employees/team-members?
- What are the parameters to measure their performance?
- Have you communicated to them?
- What will be the consequences, if they fail?
- What will be the rewards, if they exceed the expected level?

If you are not having any expectations, how you are going to appraise, your employees? Yes, you are going to be biased, because you don’t have set standards. The role of a CEO, HR Manager is like a director of a movie; choreographer of a stage show, where there is a defined role for each character, each participant.

Setting expectations initiates the process. Managers need to sit down with each employee and clearly define what's expected of them. Management consultant, Kenneth Philips, states that when expectations are not clear, employees may not be in sync with their job's current demands and priorities. Setting expectations is not a once and done activity. Jobs change.

Priorities change. Resources change. Managers need to revise and set new expectations throughout the year. Setting expectations revolves around the following three areas:

1. Key job responsibilities
2. Performance factors and standards
3. Goals

Why is a setting expectation important? Quite simply, this process can be the cornerstone of improving the motivational climate within your sphere of responsibility. If your employees know what is expected of them, it allows them to focus on results and to monitor themselves against the set standards. Environments in which expectations are not clear, or change from week to week, seldom create high-performing work groups.

Three Principles that Drive Expectations

The three principles that should drive expectations are clarity, relevance, and simplicity.

1. Clarity

Expectations should focus on outcomes, not activities. In other words, you achieve clarity when you identify the expected results rather than the method for achieving them. Managers often make the mistake of attempting to direct the process that an employee will use rather than being clear about results. The advantage of identifying the outcome is that you, the manager, focus only on the goal; after all, the employee will develop the method for achieving the desired results.

Defining the objective often requires some thought on the part of the manager because it is easy to fall into the "activities trap." While developing a strategic plan for a department or division is a worthy activity, it does not represent an outcome. In the activities trap, developing a plan is the goal, rather than increasing your market share.

2. Relevance

The principle of relevance helps define the "why" of the assignment. If your employees have a full understanding of the project's importance, they can make adjustments as unanticipated factors crop up within the process. They probably also will be more committed to the result because they can see more easily how it fits into the big picture and how their efforts impact the company.

This understanding typically is accomplished through dialogue between the manager and subordinate, which allows for a more thorough review of the situation and for feedback and discussion. This process builds good will with the employee and sets the stage for additional responsibilities.

3. Simplicity.

Simplicity creates a sense of grounding for employees as they endeavor to carry out assignments. If managers identify the work in simple, straightforward terms, employees will find it much easier to follow through on managers' wishes. To accomplish this, a manager must identify the key message in a fashion that the employee can embrace.

Now What?

After setting expectations, the manager should maintain a level of discipline and consistency that can be applied in all situations. The next steps involve monitoring, providing feedback, and, finally, either rewards or consequences depending on the level of achievement. This four-step model can be applied in most managerial situations that involve goal achievement.

1. Monitoring

Monitoring is the follow-up that the manager provides after expectations have been set. It can take many forms, from a formal status-review meeting to a casual conversation in the hallway.

Regardless of the form, monitoring is the component that indicates that the project or assignment is important to you as a manager and that you are keenly interested in its outcome. It enables you to assess the progress and assist if unexpected roadblocks emerge.

2. Feedback

Feedback is the process of coaching subordinates as they complete their goals.

During this time it is important to focus on progress, any additional resources that may be required to meet the timeline, and the subordinate's view of the project. It is key to allow employees to debrief their experience during this phase. As the manager, you will be in a better position to evaluate not only their progress on this project, but also what future assignments they may be able to undertake.

3. Rewards and Consequences

The reward or consequences phase involves either positive or negative reinforcement, depending on the outcome and the process.

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>1. Key job responsibilities
2. Performance factors and standards
3. Goals

Why is a setting expectation important? Quite simply, this process can be the cornerstone of improving the motivational climate within your sphere of responsibility. If your employees know what is expected of them, it allows them to focus on results and to monitor themselves against the set standards. Environments in which expectations are not clear, or change from week to week, seldom create high-performing work groups.

Three Principles that Drive Expectations

The three principles that should drive expectations are clarity, relevance, and simplicity.

1. Clarity

Expectations should focus on outcomes, not activities. In other words, you achieve clarity when you identify the expected results rather than the method for achieving them. Managers often make the mistake of attempting to direct the process that an employee will use rather than being clear about results. The advantage of identifying the outcome is that you, the manager, focus only on the goal; after all, the employee will develop the method for achieving the desired results.

Defining the objective often requires some thought on the part of the manager because it is easy to fall into the "activities trap." While developing a strategic plan for a department or division is a worthy activity, it does not represent an outcome. In the activities trap, developing a plan is the goal, rather than increasing your market share.

2. Relevance

The principle of relevance helps define the "why" of the assignment. If your employees have a full understanding of the project's importance, they can make adjustments as unanticipated factors crop up within the process. They probably also will be more committed to the result because they can see more easily how it fits into the big picture and how their efforts impact the company.

This understanding typically is accomplished through dialogue between the manager and subordinate, which allows for a more thorough review of the situation and for feedback and discussion. This process builds good will with the employee and sets the stage for additional responsibilities.

3. Simplicity.

Simplicity creates a sense of grounding for employees as they endeavor to carry out assignments. If managers identify the work in simple, straightforward terms, employees will find it much easier to follow through on managers' wishes. To accomplish this, a manager must identify the key message in a fashion that the employee can embrace.

Now What?

After setting expectations, the manager should maintain a level of discipline and consistency that can be applied in all situations. The next steps involve monitoring, providing feedback, and, finally, either rewards or consequences depending on the level of achievement. This four-step model can be applied in most managerial situations that involve goal achievement.

1. Monitoring

Monitoring is the follow-up that the manager provides after expectations have been set. It can take many forms, from a formal status-review meeting to a casual conversation in the hallway.

Regardless of the form, monitoring is the component that indicates that the project or assignment is important to you as a manager and that you are keenly interested in its outcome. It enables you to assess the progress and assist if unexpected roadblocks emerge.

2. Feedback

Feedback is the process of coaching subordinates as they complete their goals.

During this time it is important to focus on progress, any additional resources that may be required to meet the timeline, and the subordinate's view of the project. It is key to allow employees to debrief their experience during this phase. As the manager, you will be in a better position to evaluate not only their progress on this project, but also what future assignments they may be able to undertake.

3. Rewards and Consequences

The reward or consequences phase involves either positive or negative reinforcement, depending on the outcome and the process.

C

ty, it does not represent an outcome. In the activities trap, developing a plan is the goal, rather than increasing your market share.

2. Relevance

The principle of relevance helps define the "why" of the assignment. If your employees have a full understanding of the project's importance, they can make adjustments as unanticipated factors crop up within the process. They probably also will be more committed to the result because they can see more easily how it fits into the big picture and how their efforts impact the company.

This understanding typically is accomplished through dialogue between the manager and subordinate, which allows for a more thorough review of the situation and for feedback and discussion. This process builds good will with the employee and sets the stage for additional responsibilities.

3. Simplicity.

Simplicity creates a sense of grounding for employees as they endeavor to carry out assignments. If managers identify the work in simple, straightforward terms, employees will find it much easier to follow through on managers' wishes. To accomplish this, a manager must identify the key message in a fashion that the employee can embrace.

Now What?

After setting expectations, the manager should maintain a level of discipline and consistency that can be applied in all situations. The next steps involve monitoring, providing feedback, and, finally, either rewards or consequences depending on the level of achievement. This four-step model can be applied in most managerial situations that involve goal achievement.

1. Monitoring

Monitoring is the follow-up that the manager provides after expectations have been set. It can take many forms, from a formal status-review meeting to a casual conversation in the hallway.

Regardless of the form, monitoring is the component that indicates that the project or assignment is important to you as a manager and that you are keenly interested in its outcome. It enables you to assess the progress and assist if unexpected roadblocks emerge.

2. Feedback

Feedback is the process of coaching subordinates as they complete their goals.

During this time it is important to focus on progress, any additional resources that may be required to meet the timeline, and the subordinate's view of the project. It is key to allow employees to debrief their experience during this phase. As the manager, you will be in a better position to evaluate not only their progress on this project, but also what future assignments they may be able to undertake.

3. Rewards and Consequences

The reward or consequences phase involves either positive or negative reinforcement, depending on the outcome and the process.

C

itoring, providing feedback, and, finally, either rewards or consequences depending on the level of achievement. This four-step model can be applied in most managerial situations that involve goal achievement.

1. Monitoring

Monitoring is the follow-up that the manager provides after expectations have been set. It can take many forms, from a formal status-review meeting to a casual conversation in the hallway.

Regardless of the form, monitoring is the component that indicates that the project or assignment is important to you as a manager and that you are keenly interested in its outcome. It enables you to assess the progress and assist if unexpected roadblocks emerge.

2. Feedback

Feedback is the process of coaching subordinates as they complete their goals.

During this time it is important to focus on progress, any additional resources that may be required to meet the timeline, and the subordinate's view of the project. It is key to allow employees to debrief their experience during this phase. As the manager, you will be in a better position to evaluate not only their progress on this project, but also what future assignments they may be able to undertake.

3. Rewards and Consequences

The reward or consequences phase involves either positive or negative reinforcement, depending on the outcome and the process.

Certainly, you want to reward a positive outcome. Rewards can take a number of forms, but regardless of the type, they should be timely, specific, and relevant to the employee. Consequences also should be timely and specific while focusing on how the employee can improve performance. While giving negative feedback often is uncomfortable for many managers, on-the-job behavior is shaped by both circumstances and consequences. If there is no downside to poor performance, it is difficult for managers to raise the performance bar for any of their subordinates.

This approach has the advantage of simplicity and—if consistently followed—will yield results for managers as they try to do more with less. While it may appear time-consuming at first glance, the alternatives create more rework and missed deadlines and often are far more expensive in time and resources.

Conclusion

Having expectations, Setting expectations is important and equally important is to communicate them. If you are having expectations, you are having parameters to measure those expectations, you are the judge, you appraised the person, but you failed to communicate to that person, what is the use of such expectations?

Have expectations from your self. Have Expectations from people around you. In case of self-expectations, write it properly, and in case of having expectations from others, communicate it properly. Just because, we are not having clear-cut expectations, we are having high-attrition rate at corporate level and broken families at personal level. True, I may fail. I may not be able to live up-to the level of your expectations but then I will know the margin of failure.

Looking forward to your comments and feedback Have a great time and yes, pleaseee pleaseee do take care of your good self.

Regards,