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  • Will You Add? - Innovation Management: Radical Innovation

    Travel Incentives: They Are Hot - Use Them In Your Business
    The bandwagon is moving towards incentive programs, particularly travel incentives as they promote successful outcomes. I highly recommend that as an executive, manager, entrepreneur or business owner you join this bandwagon.A recent comparative study on incentives showed a stronger
    n (Sage, 2000).

    Whilst creators often define their ideas as innovative, do they meet the above criteria?

    But even if they do, is this enough?

    Venture capitalists and due diligence are rarely concerned with whether a product is innovative or not. The more pertinent questions include:

    a) What pr

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    We all try to do things right. No business sets out to do wrong when servicing customers. But life is full of unexpected moments and, inevitably, mistakes do happen.While many people in business focus on doing things right the first time, very few seem to take a powerful interest in
    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

    There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    Radical Innovation

    One of the common concepts in innovation is the idea of radical creativity. That innovation is only truly innovative if it is radical. But how do we define radical?

    Of the many definitions, one of the most useful is that of Liefer et al (2000):

    a) An entirely new set of performance features.

    b) Improvements in known performance features of fine times or greater.

    c) A 30% or greater reduction in cost.

    d) Changes the basis of competition (Sage, 2000).

    Whilst creators often define their ideas as innovative, do they meet the above criteria?

    But even if they do, is this enough?

    Venture capitalists and due diligence are rarely concerned with whether a product is innovative or not. The more pertinent questions include:

    a) What pr

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    Obviously you communicate with customers by words, both written and spoken, but they are also picking up strong messages by other means which could have a significant influence on whether they choose to continue to do business with you.What impression does the appearance of your staf
    d a number of novel ideas.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    Radical Innovation

    One of the common concepts in innovation is the idea of radical creativity. That innovation is only truly innovative if it is radical. But how do we define radical?

    Of the many definitions, one of the most useful is that of Liefer et al (2000):

    a) An entirely new set of performance features.

    b) Improvements in known performance features of fine times or greater.

    c) A 30% or greater reduction in cost.

    d) Changes the basis of competition (Sage, 2000).

    Whilst creators often define their ideas as innovative, do they meet the above criteria?

    But even if they do, is this enough?

    Venture capitalists and due diligence are rarely concerned with whether a product is innovative or not. The more pertinent questions include:

    a) What pr

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    t good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    Radical Innovation

    One of the common concepts in innovation is the idea of radical creativity. That innovation is only truly innovative if it is radical. But how do we define radical?

    Of the many definitions, one of the most useful is that of Liefer et al (2000):

    a) An entirely new set of performance features.

    b) Improvements in known performance features of fine times or greater.

    c) A 30% or greater reduction in cost.

    d) Changes the basis of competition (Sage, 2000).

    Whilst creators often define their ideas as innovative, do they meet the above criteria?

    But even if they do, is this enough?

    Venture capitalists and due diligence are rarely concerned with whether a product is innovative or not. The more pertinent questions include:

    a) What pr

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    efine radical?

    Of the many definitions, one of the most useful is that of Liefer et al (2000):

    a) An entirely new set of performance features.

    b) Improvements in known performance features of fine times or greater.

    c) A 30% or greater reduction in cost.

    d) Changes the basis of competition (Sage, 2000).

    Whilst creators often define their ideas as innovative, do they meet the above criteria?

    But even if they do, is this enough?

    Venture capitalists and due diligence are rarely concerned with whether a product is innovative or not. The more pertinent questions include:

    a) What pr

    We Can FixThis
    Like every beginner, I have thought you could beat, pummel and thrash an idea into existence. Under such treatment, of course, any decent idea folds up its paws, turns on its back, fixes its eyes on eternity, and dies.- Ray BradburyThis is a key rule; create a contract with
    n (Sage, 2000).

    Whilst creators often define their ideas as innovative, do they meet the above criteria?

    But even if they do, is this enough?

    Venture capitalists and due diligence are rarely concerned with whether a product is innovative or not. The more pertinent questions include:

    a) What problem will it solve?

    b) Does the end user believe that the product will solve the problem? What the creator thinks is unimportant. What the end user thinks is paramount.

    These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

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