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Will You Add? - Preparation: Your Company's Best Defense in Case of Catastrophe
Would you rather spend $2,000 for 500 Customized T-Shirts or $225 for 500 Customized Bracelets? staff essential to your business keeping its doors open. Keep an updated list of their contact information: phone numbers (home, work, pager, cell) and e-mail addresses that can be made available from several locations (home, Internet, etc.). This information should be readily available to key staff members.Consider the following situation: you have an upcoming fundraiser. You have a choice between using rubber silicone wristbands and customizable t-shirts, both of which are good promotional materials. But what promotional material would you prefer? Thought so: you will opt for the rubber silicone wristbands.I just don’t get it why other organizations don’t make use of these rubber silicone wristbands more often. But some say that these rubber silicone wristbands will revolutionize promotions. Because these wristbands will catch the attention of people, no matter what class. They will be focused on more pressing matters like a death of a relative or a little girl who • If your business has voice mail, select one remote number on which you can record messages to be accessed by employees in case of emergencies. Make sure that your phones can be programmed to forward calls from Extended Stay Lodging-Satisfying the Long-Term Guest You’ve hung out your shingle and are ready for business. But what if something unforeseen were to occur? Is your business truly ready for all that being in business entails? It only takes one catastrophic event to adversely impact a once thriving business. Recent world events: 9/11 destruction of the World Trade Centers and the Pentagon, the tsunami in Asia, along with other natural disasters act as a constant reminder that being well-prepared is often our best line of defense.While extended stay guests have long been part of the hotel industry, the purpose-built segment has exploded in North America and particularly in the US within the last ten years. This has been a hotel developer's nirvana. Who wouldn't have been attracted to the segment?Depending on whose figures you rely on, extended stay guests make up about six to ten percent of the overall traveling public and a greater percentage of the industry's sold room nights. Yet even today, extended stay rooms make up about less than ten percent of the North American total hotel room count. Even though this segment of the industry has experienced great growth by the adding of new brands and creat What’s that, you say? Your business isn’t located in a city likely to be a target of either natural or manmade disasters. This may well be the case, but this doesn’t take in account that inexplicable chemical spill or train derailment that can happen on your doorstep or public utility failures, such as electrical power outages, brownouts or surges, which can unduly affect the daily operation of your business. Keep in mind, many nature disasters, such as blizzards, tornadoes and earthquakes, can strike with little or no advance warning. So what’s a business owner to do? Well first, and foremost, you make sure your business has an up-to-date disaster plan. It’s been reported that as many as forty percent of small businesses fail to open their doors again after a major disaster. Many of these businesses were simply unprepared for a disaster; they hadn’t taken the time to prepare a backup plan to better insure the livelihoods of their employees or the continued satisfaction of their customer base. When you begin to develop your company’s disaster preparedness plan, three areas should be given special consideration: human resources, physical resources, and business continuity. In devising a plan, as a business owner, you must carefully consider how a disaster might impact your employees, customers, the physical workplace itself, along with what procedures and policies would need to be in place to continue to conduct business if that disaster forces you to temporarily relocate to another site. All Disaster Plans Should Consider the Following: Human Resources • Identify staff essential to your business keeping its doors open. Keep an updated list of their contact information: phone numbers (home, work, pager, cell) and e-mail addresses that can be made available from several locations (home, Internet, etc.). This information should be readily available to key staff members. • If your business has voice mail, select one remote number on which you can record messages to be accessed by employees in case of emergencies. Make sure that your phones can be programmed to forward calls from t The Key to Effective Sales Incentives isn’t located in a city likely to be a target of either natural or manmade disasters. This may well be the case, but this doesn’t take in account that inexplicable chemical spill or train derailment that can happen on your doorstep or public utility failures, such as electrical power outages, brownouts or surges, which can unduly affect the daily operation of your business. Keep in mind, many nature disasters, such as blizzards, tornadoes and earthquakes, can strike with little or no advance warning.One marketing strategy that does not seem to fail is sales incentive. And that's the reason why it is also one of the most common types of marketing strategy that is used to increase the profit of the business and even motivate employees to perform in the top of their game.You too can increase the profit of your business by following these few tips:Know what your employees want, then give it to them. It is useless to have a very good sales incentive program if your employees really don’t want what they will receive. What you aim as a motivating factor will not be as motivating after all. So, ask for your employees' opinion on what would be the perfect sales incentive f So what’s a business owner to do? Well first, and foremost, you make sure your business has an up-to-date disaster plan. It’s been reported that as many as forty percent of small businesses fail to open their doors again after a major disaster. Many of these businesses were simply unprepared for a disaster; they hadn’t taken the time to prepare a backup plan to better insure the livelihoods of their employees or the continued satisfaction of their customer base. When you begin to develop your company’s disaster preparedness plan, three areas should be given special consideration: human resources, physical resources, and business continuity. In devising a plan, as a business owner, you must carefully consider how a disaster might impact your employees, customers, the physical workplace itself, along with what procedures and policies would need to be in place to continue to conduct business if that disaster forces you to temporarily relocate to another site. All Disaster Plans Should Consider the Following: Human Resources • Identify staff essential to your business keeping its doors open. Keep an updated list of their contact information: phone numbers (home, work, pager, cell) and e-mail addresses that can be made available from several locations (home, Internet, etc.). This information should be readily available to key staff members. • If your business has voice mail, select one remote number on which you can record messages to be accessed by employees in case of emergencies. Make sure that your phones can be programmed to forward calls from Web Branding - Make A Name For Yourself ess owner to do? Well first, and foremost, you make sure your business has an up-to-date disaster plan. It’s been reported that as many as forty percent of small businesses fail to open their doors again after a major disaster. Many of these businesses were simply unprepared for a disaster; they hadn’t taken the time to prepare a backup plan to better insure the livelihoods of their employees or the continued satisfaction of their customer base.There really are three different levels of marketing significance when it comes to your online business.There are three different levels of strategy that result in three different sets of results.1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and deserving of a high ranking.3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with When you begin to develop your company’s disaster preparedness plan, three areas should be given special consideration: human resources, physical resources, and business continuity. In devising a plan, as a business owner, you must carefully consider how a disaster might impact your employees, customers, the physical workplace itself, along with what procedures and policies would need to be in place to continue to conduct business if that disaster forces you to temporarily relocate to another site. All Disaster Plans Should Consider the Following: Human Resources • Identify staff essential to your business keeping its doors open. Keep an updated list of their contact information: phone numbers (home, work, pager, cell) and e-mail addresses that can be made available from several locations (home, Internet, etc.). This information should be readily available to key staff members. • If your business has voice mail, select one remote number on which you can record messages to be accessed by employees in case of emergencies. Make sure that your phones can be programmed to forward calls from Women Entrepreneurs Prove It's Not Just A Man's World ree areas should be given special consideration: human resources, physical resources, and business continuity. In devising a plan, as a business owner, you must carefully consider how a disaster might impact your employees, customers, the physical workplace itself, along with what procedures and policies would need to be in place to continue to conduct business if that disaster forces you to temporarily relocate to another site.I had the honor of speaking this week at a women's business association luncheon on the topic of entrepreneurship. When I mentioned to my wife the day before that I was speaking to group of women entrepreneurs she asked, "Why on earth would they ask you to speak?"In her defense my dear wife has no idea what I do for a living. She's never read a single one of the several hundred columns I've written. She's never attended a function where I'm speaking or sat in the audience at any of my seminars.She just knows that we live a very comfortable lifestyle and believes me when I tell her our money doesn't come from the drug trade.Beyond that, she's incredibly happy in All Disaster Plans Should Consider the Following: Human Resources • Identify staff essential to your business keeping its doors open. Keep an updated list of their contact information: phone numbers (home, work, pager, cell) and e-mail addresses that can be made available from several locations (home, Internet, etc.). This information should be readily available to key staff members. • If your business has voice mail, select one remote number on which you can record messages to be accessed by employees in case of emergencies. Make sure that your phones can be programmed to forward calls from The Extraordinary Power of Information in a Downsizing World staff essential to your business keeping its doors open. Keep an updated list of their contact information: phone numbers (home, work, pager, cell) and e-mail addresses that can be made available from several locations (home, Internet, etc.). This information should be readily available to key staff members.As Chris Crouch stated so well in The Contented Achiever, many companies are experiencing a cutback in workforce, but not in workload! For the employees left behind to pick up the pieces, accessing valuable company information becomes increasingly complex -- whether it’s a password, the name of a vendor for a product purchased years ago, or vital information about an important client or prospect.The computer, while originally touted as the ultimate organization tool, has in reality increased our ability to create a faster mess! Being disorganized creates inefficiency. Inefficiency costs money, causes unnecessary stress, precipitates poor customer service, and ultimate loss • If your business has voice mail, select one remote number on which you can record messages to be accessed by employees in case of emergencies. Make sure that your phones can be programmed to forward calls from the main business line(s). This allows to you program the phones to ring at another site if you cannot access your business. Make this number available to all employees. • Keep copies of personnel, payroll, payables and receivables, and other essential records at an off-site location. • Leave copies of keys and alarm code(s) with a trusted employee or friend encase you cannot get to your office quickly after an emergency, Physical Resources • Install emergency lights that turn on with power failures. Relatively inexpensive, they can be purchased at electrical and hardware supply retailers. Back up computer data frequently; keep a copy of the tape off site. • Use UL-listed surge protectors and battery backup systems to provide added protection for sensitive equipment and help prevent computer crashes if the power fails. • Purchase a NOAA Weather Radio with a tone alert feature. Keep it on and when the signal sounds, listen for information about severe weather and protective action to take. • Stock emergency supplies, including: flashlights, batteries, First Aid kits, tools, and food and water to use during periods of unexpected confinement at your business. • Install flexible connectors to appliances and equipment fueled by natural gas. Consider installing shutters to protect windows from damage caused by debris blown by hurricanes, tornados or severe storms. • Install automatic fire sprinklers on each floor of the business. Business Continuity Resources • Maintain a minimum supply of the goods, materials and equipment you would need for business continuity off-site. • Be advised: most insurance policies do not cover earthquake and flood damage. Discuss business continuity insurance with your agent to cover business interruption losses. • Know how to contact law enforcement and local offices of the American Red Cross, Federal Emergency Management Agency and other agencies that can assist during a crisis. • Devise an external/public emergency communications plan that outlines how your business w
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