nto short term goals that can be measured daily through heart rate and calories burned, you increase your chances of achieving success everyday, helping you stick to your program and reach your long term goals.

First of all, it is helpful if at the beginning of each week you set daily and measurable goals for the upcoming

You know how you feel after a good workout… vibrant, energetic, like you really accomplished something? Another way of feeling good is in your wallet. Really! A UCLA/RAND study found that obesity is actually more costly than smoking. Obesity was shown to increase a person’s healthcare costs by 36% and medication costs by 77%, while smoking led to increases of 21% and 28% respectively. Given the great benefits of exercise, not to mention the potential downside of not being in shape, why isn’t everyone doing it? The most common challenges boil down to this: waning motivation.

If you want to start exercising or simply get better results from your workout program, here are four main points to help demystify the motivation game:

• Be realistic
• Find accountability
• Be flexible
• Avoid the back-burner trap

Let’s be Realistic: Hectic, stressful schedules leave busy professionals little time or motivation to exercise. So, give yourself a break… set realistic goals based on your fitness level, your current exercise program and how it all fits into your lifestyle.

If you focus only on a long-term goal, like losing 30 pounds, it usually takes a while before you feel successful doesn’t it? By breaking it down into short term goals that can be measured daily through heart rate and calories burned, you increase your chances of achieving success everyday, helping you stick to your program and reach your long term goals.

First of all, it is helpful if at the beginning of each week you set daily and measurable goals for the upcoming

%, while smoking led to increases of 21% and 28% respectively. Given the great benefits of exercise, not to mention the potential downside of not being in shape, why isn’t everyone doing it? The most common challenges boil down to this: waning motivation.

If you want to start exercising or simply get better results from your workout program, here are four main points to help demystify the motivation game:

• Be realistic
• Find accountability
• Be flexible
• Avoid the back-burner trap

Let’s be Realistic: Hectic, stressful schedules leave busy professionals little time or motivation to exercise. So, give yourself a break… set realistic goals based on your fitness level, your current exercise program and how it all fits into your lifestyle.

If you focus only on a long-term goal, like losing 30 pounds, it usually takes a while before you feel successful doesn’t it? By breaking it down into short term goals that can be measured daily through heart rate and calories burned, you increase your chances of achieving success everyday, helping you stick to your program and reach your long term goals.

First of all, it is helpful if at the beginning of each week you set daily and measurable goals for the upcoming

your workout program, here are four main points to help demystify the motivation game:

• Be realistic
• Find accountability
• Be flexible
• Avoid the back-burner trap

Let’s be Realistic: Hectic, stressful schedules leave busy professionals little time or motivation to exercise. So, give yourself a break… set realistic goals based on your fitness level, your current exercise program and how it all fits into your lifestyle.

If you focus only on a long-term goal, like losing 30 pounds, it usually takes a while before you feel successful doesn’t it? By breaking it down into short term goals that can be measured daily through heart rate and calories burned, you increase your chances of achieving success everyday, helping you stick to your program and reach your long term goals.

First of all, it is helpful if at the beginning of each week you set daily and measurable goals for the upcoming

or motivation to exercise. So, give yourself a break… set realistic goals based on your fitness level, your current exercise program and how it all fits into your lifestyle.

If you focus only on a long-term goal, like losing 30 pounds, it usually takes a while before you feel successful doesn’t it? By breaking it down into short term goals that can be measured daily through heart rate and calories burned, you increase your chances of achieving success everyday, helping you stick to your program and reach your long term goals.

First of all, it is helpful if at the beginning of each week you set daily and measurable goals for the upcoming

nto short term goals that can be measured daily through heart rate and calories burned, you increase your chances of achieving success everyday, helping you stick to your program and reach your long term goals.

First of all, it is helpful if at the beginning of each week you set daily and measurable goals for the upcoming week. For example, using an accelerometer (a pager-sized device worn on your waistband that measures calories burned) and heart rate monitor to track daily progress will measure the effectiveness of your program and help you monitor your results.

“…exercise support doesn’t necessarily mean you have to hire a personal trainer.”

The Accounting Factor: In our technology driven world, exercise support doesn’t necessarily mean you have to hire a personal trainer. For the past five years, options such as telephone coaching and Internet support have gained popularity nationwide. Surprisingly, over 20 years of research on telephone-based fitness coaching at Stanford University shows adherence rates of 75-90% for people who have been held accountable for their workouts and daily activity through telephone coaching.

Remember when the word “coaching” made you think of professional sports? Now, business professionals utilize coaching services to increase productivity and financial rewards in their work environment, to balance their business and personal lives, and to get physically fit.

“Hiring a personal fitness coach is one of the best things I’ve done for myself... accountability really makes a difference in my motivation and improves my results.”
Casey Truffo,