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Will You Add? - Knowledge Mapping
Copywriting for Trade Show Display Layouts - A General Road Map providing applicable informationMany small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like the idea of saving a buck when possible. At the same time they may not be sure that trade show marketing is going to help their overall marketing effort. It is often a catch 22 because they are not sure whether it will help, so they try to cut corners to save money on their display which in turn will probably causes their trade show marketing result to show diminished returns. I deal with this more often than not on a daily basis.Obviously, the best scenario would be to hire a professional to do the entire layout. However since that routinely doesn't happen I'm going to provide a road map for designing your first trade show display layout.The essentials -The following are the essentials of trade show display layouts.1) Design your display for you most important prospect. It should be determined if the audience is varied and general or singular and specific.2) The 3 primary considerations need to be: WHO are you? WHAT do you do? Say it or show it in 10 SECONDS or less! Keep in mind that most trade shows are like miniature interstate highways with billboards. As people survey the show they have a limited amount of time to spend at any particular booth. So two things happen - when they view your display they either know it is something that they need or do not need, or they aren't sure what it is you do. If its the latter that is just the same as determining that they do not need what you do. This is because there will plenty of people there th The map also serves as the continuously evolving organisational memory, capturing and integrating the key knowledge of an organisation. It enables employees learning through intuitive navigation and interrogation of the information in the map, and through the creation of new knowledge through the discovery of new relationships. Simply speaking, K-map gives employees not only -know what-, but also -know how-. Key principles of Knowledge Mapping
K-mapping - key questions Knowledge map provides an assessment of existing and required knowledge and information in the following categories:
Note:
Offline Readings:
Not too long ago, my partner at the time, Drew and I were asked to go to the office of a prospect who inquired about our firm helping them promote their computer business.The company was located in the Philadelphia suburbs in a large building that had been an elementary school. Drew and I figured that our prospect probably occupied a portion of the building and that other companies were housed there as well. As we entered we were shocked at what we saw. A huge banner hung from the ceiling, just beyond the entrance, that welcomed all to XYZ Computer’s grand new offices! I looked at Drew and he at me, both of us expressing bewilderment. After all, this was a start-up and I may add, much before the windfall of the .com 90’s.We were directed into the CEO/President’s office. He was a big man who enjoyed the grandeur and status of his digs. He had the largest desk I have ever seen to go along with a huge office with a full-sized fountain (not one of those tabletop versions that mellow out the frantic business beast) surrounded by a rock garden that one would see on someone’s suburban landscape. Leather couches and chairs abounded.The CEO/President greeted us and asked us to have a seat. He informed us that the company had opened its doors about two months before our visit and he wondered if we had seen his full-page advertisements in the newspapers.We asked to see the ads and for some information as to what newspapers they had appeared. As he began to tell us where the ads ran we started to realize that he had placed many of them in the wrong publications for his audience. We were amazed. No wonder there were very few customers in the “store” even though the place was outfitted to the Key Questions
Background Each of the past centuries has been dominated by single technology. The eighteenth century was the time of the great mechanical systems accompanying the Industrial Revolution. The nineteenth century was the age of steam engine. After these, the key technology has been information gathering, processing and distribution. Among other developments, the installation of world wide telephone networks, the invention of radio and television, the birth and unprecedented growth of the computer industry and the launching of communication satellites are significant. Now people started to think that only information is not enough, what matters is Knowledge. So there has been seen shift from Information to Knowledge. A bit of information without context and interpretation is data such as numbers, symbols. Information is a set of data with context and interpretation. Information is the basis for knowledge. Knowledge is a set of data and information, to which is added expert opinion and experience, to result in a valuable asset which can be used or applied to aid decision making. Knowledge may be explicit and/or tacit, individual and/or collective. The term -Knowledge Mapping- seems to be relatively new, but it is not. We have been practising this in our everyday life, just what we are not doing is - we are not documenting it, and we are not doing it in a systematic way. Knowledge Mapping is all about keeping a record of information and knowledge you need such as where you can get it from, who holds it, whose expertise is it, and so on. Say, you need to find something at your home or in your room, you can find it in no time because you have almost all the information/knowledge about -what is where- and -who knows what- at your home. It is a sort of map set in your mind about your home. But, to set such a map about your organisation and organisational knowledge in your mind is almost impossible. This is where K-map becomes handy and shows details of every bit of knowledge that exists within the organisation including location, quality, and accessibility; and knowledge required to run the organisation smoothly - hence making you able to find out your required knowledge easily and efficiently. Below are some of the definitions: It's an ongoing quest within an organization (including its supply and customer chain) to help discover the location, ownership, value and use of knowledge artifacts, to learn the roles and expertise of people, to identify constraints to the flow of knowledge, and to highlight opportunities to leverage existing knowledge. Knowledge mapping is an important practice consisting of survey, audit, and synthesis. It aims to track the acquisition and loss of information and knowledge. It explores personal and group competencies and proficiencies. It illustrates or "maps" how knowledge flows throughout an organization. Knowledge mapping helps an organization to appreciate how the loss of staff influences intellectual capital, to assist with the selection of teams, and to match technology to knowledge needs and processes. Knowledge mapping is about making knowledge that is available within an organisation transparent, and is about providing the insights into its quality. Knowledge mapping is a process by which organisations can identify and categorise knowledge assets within their organisation - people, processes, content, and technology. It allows an organisation to fully leverage the existing expertise resident in the organisation, as well as identify barriers and constraints to fulfilling strategic goals and objectives. It is constructing a roadmap to locate the information needed to make the best use of resourses, independent of source or form. Knowledge Map describes what knowledge is used in a process, and how it flows around the process. It is the basis for determining knowledge commonality, or areas where similar knowledge is used across multiple process. Fundamentally, a process knowledge map cntains information about the organisation?s knowledge. It describes who has what knowledge (tacit), where the knowledge resides (infrastructure), and how the knowledge is transferred or disseminated (social). How are the Knowledge Maps created? Knowledge maps are created by transferring tacit and explicit knowledge into graphical formats that are easy to understand and interpret by the end users, who may be managers, experts, system developers, or anybody. Basic steps in creating K-maps: Basic steps - creating K-maps for specific task
What do we map? The followings are the objects we map:
What do the knowledge maps show? Knowledge map shows the sources, flows, constraints, and sinks of knowledge within an organisation. It is a navigational aid to both explicit information and tacit knowledge, showing the importance and the relationships between knowledge stores and the dynamics. The following list will be more illustrative in this regard:
Activity: 1 >> Can you create your personal knowledge map which shows the types and location of knowledge resources you use, the channels you use to access knowledge? Where does knowledge reside? Knowledge can be found in
Activity: 2 >> What are the other places where you can find knowledge? What are the other things to be mapped? Benefits of K-mapping In many organisations there is a lack of transparency of organisation wide knowledge. Valuable knowledge is often not used because people do not know it exists, even if they know the knowledge exists, they may not know where. These issues lead to the knowledge mapping. Followings are some of the key reasons for doing the knowledge mapping:
The map also serves as the continuously evolving organisational memory, capturing and integrating the key knowledge of an organisation. It enables employees learning through intuitive navigation and interrogation of the information in the map, and through the creation of new knowledge through the discovery of new relationships. Simply speaking, K-map gives employees not only -know what-, but also -know how-. Key principles of Knowledge Mapping
K-mapping - key questions Knowledge map provides an assessment of existing and required knowledge and information in the following categories:
Note:
Offline Readings:
Tell Them About It o time because you have almost all the information/knowledge about -what is where- and -who knows what- at your home. It is a sort of map set in your mind about your home. But, to set such a map about your organisation and organisational knowledge in your mind is almost impossible. This is where K-map becomes handy and shows details of every bit of knowledge that exists within the organisation including location, quality, and accessibility; and knowledge required to run the organisation smoothly - hence making you able to find out your required knowledge easily and efficiently.Business is something that people spend a lot of time and money trying to figure out. As consumers, we spend thousands of dollars every year on all kinds of things we take for granted, and rarely consider the level of effort and planning it takes to keep business moving forward.Watching advertisements on television with repetitive messages for the latest model of automobiles, video games, prescription drugs, restaurants, and all manner of other products that scream for our attention, it is easy to forget how much it costs these companies to reach a mass audience. The television media is only the tip of the iceberg; as many other smaller businesses must find other ways to reach people who can use what they have to offer. One need only listen to the yearly news reports about how retailers fare during the madness of the Christmas season to get an idea of who will be around for next year, and who will be looking for a different place to work.No matter what business we choose to patronize, it is consumers who determine whether or not a product is worthy of survival in the market place. One or two sales a week of an inexpensive item will not sustain the volume necessary to allow small companies to keep innovation and improvements alive. Small business must find a way to develop an audience that can be reached on a modest advertising and marketing budget. The only practical way to do this is to build on the audience they have established through the existing customers who patronize the goods and services being offered. If the cost of doing business is too great, a small business cannot last long enough to build that sustained audience.American business struggles every day to compete no Below are some of the definitions: It's an ongoing quest within an organization (including its supply and customer chain) to help discover the location, ownership, value and use of knowledge artifacts, to learn the roles and expertise of people, to identify constraints to the flow of knowledge, and to highlight opportunities to leverage existing knowledge. Knowledge mapping is an important practice consisting of survey, audit, and synthesis. It aims to track the acquisition and loss of information and knowledge. It explores personal and group competencies and proficiencies. It illustrates or "maps" how knowledge flows throughout an organization. Knowledge mapping helps an organization to appreciate how the loss of staff influences intellectual capital, to assist with the selection of teams, and to match technology to knowledge needs and processes. Knowledge mapping is about making knowledge that is available within an organisation transparent, and is about providing the insights into its quality. Knowledge mapping is a process by which organisations can identify and categorise knowledge assets within their organisation - people, processes, content, and technology. It allows an organisation to fully leverage the existing expertise resident in the organisation, as well as identify barriers and constraints to fulfilling strategic goals and objectives. It is constructing a roadmap to locate the information needed to make the best use of resourses, independent of source or form. Knowledge Map describes what knowledge is used in a process, and how it flows around the process. It is the basis for determining knowledge commonality, or areas where similar knowledge is used across multiple process. Fundamentally, a process knowledge map cntains information about the organisation?s knowledge. It describes who has what knowledge (tacit), where the knowledge resides (infrastructure), and how the knowledge is transferred or disseminated (social). How are the Knowledge Maps created? Knowledge maps are created by transferring tacit and explicit knowledge into graphical formats that are easy to understand and interpret by the end users, who may be managers, experts, system developers, or anybody. Basic steps in creating K-maps: Basic steps - creating K-maps for specific task What do we map? The followings are the objects we map: What do the knowledge maps show? Knowledge map shows the sources, flows, constraints, and sinks of knowledge within an organisation. It is a navigational aid to both explicit information and tacit knowledge, showing the importance and the relationships between knowledge stores and the dynamics. The following list will be more illustrative in this regard: Activity: 1 >> Can you create your personal knowledge map which shows the types and location of knowledge resources you use, the channels you use to access knowledge? Where does knowledge reside? Knowledge can be found in Activity: 2 >> What are the other places where you can find knowledge? What are the other things to be mapped? Benefits of K-mapping In many organisations there is a lack of transparency of organisation wide knowledge. Valuable knowledge is often not used because people do not know it exists, even if they know the knowledge exists, they may not know where. These issues lead to the knowledge mapping. Followings are some of the key reasons for doing the knowledge mapping: The map also serves as the continuously evolving organisational memory, capturing and integrating the key knowledge of an organisation. It enables employees learning through intuitive navigation and interrogation of the information in the map, and through the creation of new knowledge through the discovery of new relationships. Simply speaking, K-map gives employees not only -know what-, but also -know how-. Key principles of Knowledge Mapping K-mapping - key questions Knowledge map provides an assessment of existing and required knowledge and information in the following categories: Note: Offline Readings: On April 21, 2005, a new Health Insurance Portability and Accountability Act (HIPAA) security rule went into effect. The requirements of this rule, which are basically information security best practices, focus on the three cornerstones of a solid information security infrastructure: confidentiality, integrity and availability of information.The HIPAA regulatory requirements encompass transmission, storage and discoverability of Protected Health Information (PHI). Given the widespread use and mission-critical nature of email, enforcement of HIPAA encryption policies and the growing demand for secure email solutions, email security has never been more important to the healthcare industry than it is right now.Although many assume it applies only to health care providers, HIPAA affects nearly all companies that regularly transmit or store employee health insurance information. HIPAA was signed into law in 1996 by former President Bill Clinton, with the intent of protecting employee health and insurance information when workers changed or lost their jobs. As Internet use became more widespread in the mid-to-late 1990s, HIPAA requirements overlapped with the digital revolution and offered direction to organizations needing to exchange healthcare information.HIPAA in the Workplace Collaboration between employers and healthcare professionals has grown increasingly digital, and email has played an ever-increasing role in this communication. However, email’s increased importance can lead to severe consequences without proper security and privacy measures implemented.In addition to the usual concerns about privacy and security of email correspondence, even organizations that are not onstructing a roadmap to locate the information needed to make the best use of resourses, independent of source or form. -W. Vestal, APQC, 2002 (American Productivity & Quality Center) Knowledge Map describes what knowledge is used in a process, and how it flows around the process. It is the basis for determining knowledge commonality, or areas where similar knowledge is used across multiple process. Fundamentally, a process knowledge map cntains information about the organisation?s knowledge. It describes who has what knowledge (tacit), where the knowledge resides (infrastructure), and how the knowledge is transferred or disseminated (social). How are the Knowledge Maps created? Knowledge maps are created by transferring tacit and explicit knowledge into graphical formats that are easy to understand and interpret by the end users, who may be managers, experts, system developers, or anybody. Basic steps in creating K-maps: Basic steps - creating K-maps for specific task What do we map? The followings are the objects we map: What do the knowledge maps show? Knowledge map shows the sources, flows, constraints, and sinks of knowledge within an organisation. It is a navigational aid to both explicit information and tacit knowledge, showing the importance and the relationships between knowledge stores and the dynamics. The following list will be more illustrative in this regard: Activity: 1 >> Can you create your personal knowledge map which shows the types and location of knowledge resources you use, the channels you use to access knowledge? Where does knowledge reside? Knowledge can be found in Activity: 2 >> What are the other places where you can find knowledge? What are the other things to be mapped? Benefits of K-mapping In many organisations there is a lack of transparency of organisation wide knowledge. Valuable knowledge is often not used because people do not know it exists, even if they know the knowledge exists, they may not know where. These issues lead to the knowledge mapping. Followings are some of the key reasons for doing the knowledge mapping: The map also serves as the continuously evolving organisational memory, capturing and integrating the key knowledge of an organisation. It enables employees learning through intuitive navigation and interrogation of the information in the map, and through the creation of new knowledge through the discovery of new relationships. Simply speaking, K-map gives employees not only -know what-, but also -know how-. Key principles of Knowledge Mapping K-mapping - key questions Knowledge map provides an assessment of existing and required knowledge and information in the following categories: Note: Offline Readings: Bad things can happen to your business -- fires, floods, tornadoes and hurricanes, are just a few of the many disasters that can wipe out your cleaning business in just a matter of minutes. You have spent years building up a successful cleaning business; don't let failure to plan for the worst ruin it. Although no one wants to think about it, planning ahead can keep your business from going under after a tragic event. Many businesses never recover from misfortune: the Small Business Administration (SBA) reported that in 2006 up to 25 percent of businesses did not reopen after a natural disaster.Proper planning can also get your business up and running faster or keep your business going when others in your area are still trying to get back on their feet. The Red Cross and FEMA encourage all businesses to create a disaster plan. Even if you don't have time to sit down and write out a full-blown plan for your cleaning business, begin developing your plan by starting with the following:1. Create a list of phone numbers of your key employees and customers and keep it with you. Also provide a copy of that list to key staff members.2. Back up your computer data often and keep an updated record of that information off-site. If you keep paper records, be sure to make copies of important documents and store those in another building.3. Make a comprehensive list of your equipment, including the price, date purchased, model number, and serial number. Keep this updated as you buy new equipment and keep a copy of this off-site. It's also a good idea to photograph or videotape your office, equipment, and supplies so you have a visual record for insurance and replacement purposes.onal process knowledge What do the knowledge maps show? Knowledge map shows the sources, flows, constraints, and sinks of knowledge within an organisation. It is a navigational aid to both explicit information and tacit knowledge, showing the importance and the relationships between knowledge stores and the dynamics. The following list will be more illustrative in this regard: Activity: 1 >> Can you create your personal knowledge map which shows the types and location of knowledge resources you use, the channels you use to access knowledge? Where does knowledge reside? Knowledge can be found in Activity: 2 >> What are the other places where you can find knowledge? What are the other things to be mapped? Benefits of K-mapping In many organisations there is a lack of transparency of organisation wide knowledge. Valuable knowledge is often not used because people do not know it exists, even if they know the knowledge exists, they may not know where. These issues lead to the knowledge mapping. Followings are some of the key reasons for doing the knowledge mapping: The map also serves as the continuously evolving organisational memory, capturing and integrating the key knowledge of an organisation. It enables employees learning through intuitive navigation and interrogation of the information in the map, and through the creation of new knowledge through the discovery of new relationships. Simply speaking, K-map gives employees not only -know what-, but also -know how-. Key principles of Knowledge Mapping K-mapping - key questions Knowledge map provides an assessment of existing and required knowledge and information in the following categories: Note: Offline Readings: Cost cutting has become a necessary and important reality in the modern corporate world. Yet many executives do not realize that their people are actually the best source of cost reduction ideas.There are several reasons for this.For starters a highly motivated workforce that understands the bottom-line and its significance to the future of a business and by extension their own future in employment can make a huge difference in any cost reduction effort. It also means that any cost-cutting ideas they suggest will be received much better by other workers and will therefore be implemented much more enthusiastically than a directive from the board or senior management. In other words, it will be much less painful for people to implement it.Then there is the fact that the workers on the job are in a much better position to recognize and identify waste. They are actively involved in the processes as opposed to managers who rarely go into the details but are in fact hired to keep their focus on the big picture or final product.Non-management staff also has more time to think and come up with ideas for improvements. This is in sharp contrast to managers who have numerous tasks like writing reports and analyzing figures among a host of other tasks with tight deadlines that they usually need to accomplish. This usually leaves them with very little time to think of ideas that they can implement to improve the business. Unfortunately, the reality is that many managers spend most of their time desperately putting out fires.These are just some of the factors that have made all workers in corporations throughout the world, the most valuable source of improvement ideas that businesses nproviding applicable information The map also serves as the continuously evolving organisational memory, capturing and integrating the key knowledge of an organisation. It enables employees learning through intuitive navigation and interrogation of the information in the map, and through the creation of new knowledge through the discovery of new relationships. Simply speaking, K-map gives employees not only -know what-, but also -know how-. Key principles of Knowledge Mapping K-mapping - key questions Knowledge map provides an assessment of existing and required knowledge and information in the following categories: Note: Offline Readings: Online Resource: K-mapping Tools: (Learn more about KM tool selection at http://www.voght.com/cgi-bin/pywiki?KmToolSelection or here off-line) ________________________________________ Categorised K-mapping Social Network Mapping: This shows networks of knowledge and patterns of interaction among members, groups, organisations, and other social entities who knows who, who goes to whom for help and advice, where the information enters and leaves the groups or organisation, which forums and communities of practice are operational and generating new knowledge. Competency Mapping: With this kind of mapping, one can create a competency profile with skill, positions, and even career path of an individual. And, this can also be converted into the ?organisational yellow pages? which enables employees to find needed expertise in people within the organisation. Process-based Knowledge Mapping: This shows knowledge and sources of knowledge for internal as well as external organisational processes and procedures. This includes tacit knowledge (knowledge in people such as know-how, and experience) and explicit knowledge (codified knowledge such as that in document). Conceptual Knowledge Mapping: Also sometimes called -taxonomy-, it is a method of hierarchically organising and classifying content. This involves in labelling pieces of knowledge and relationships between them. A concept can be defined as any unit of thought, any idea that forms in our mind [Gertner, 1978]. Often, nouns are used to refer to concepts [Roche, 2002]. Relations form a special class of concepts [Sowa, 1984]: they describe connections between other concepts. One of the most important relations between concepts is the hierarchical relation (subsumption), in which one concept (superconcept) is more general than another concept (subconcept) like Natural Resource Management and Watershed Management. This mapping should be able to relate similar kind of projects and workshops conducting/conducted by two different departments, making them more integrated. Knowledge is power, broadly accessible, understandable, and shared knowledge is even more powerful!
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