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    Oil Change Guys History; Part II
    Franchise companies are not born they are made and when studying the history of franchise companies, it is amazing how similar they really are. To continue this story we are in the height of the Dot Com Bubble with money flowing in Silicon Valley and personal services and labor is at a premium indeed;Before Oil Maxx's downfall, Oil Maxx with the foresight of Mr. Winslow and the help of Lou Gurnick was a registered California Franchise poised to dominate the industry as companies like New Jersey based Oil Butler were doing. Oil Butler had already sold some 50 franchises and were getting ready to go for an IPO. Lance and Dave decided they needed very much to kick butt on the West Coast so they could dominate the market before Oil Butler could.
    e. With easily five major projects in varying stages of incompletion at any given time, employees rarely feel “done.” Email satisfies our need to complete something. That is, until the next time.

    Solution: “Forest” activities invariably entail “big verbs” (e.g. plan, develop, coordinate, research, relocate, etc). The trees involve small verb tasks like call, email, order and so on. This distinction is important because the brain automatically skips big verbs in favor of small ones. Given the choice between developing the strategic marketing plan and checking email, the later will always win because the course of action is readily apparent. What you need to do is break your big picture activities down into the kind of small action verbs that will satisfy our need for completion. The way to do this is by determining the very next action needed to move the development of strategic marketing along – like “call Fred,” “see if conference room is available for a 2:00 brainstorming meeting,” or “make a list of possible marketing i

    Managing Change in the Workplace
    Change is exhilarating. Change is terrifying. Change is badly needed around here. Whatever your attitude is to change, it is the most reliable companion you will likely ever have. It will always be with you so are better off making friends! Here are three tips on managing change in your workplace:* Understand that growth requires change. If you double the number of customers you serve, how will your current systems hold up? Review current processes to see how they will work if workflow increases.*Let go of the emotions around change so you can have productive conversations with those who are involved. For instance, if you are a manager and your employees are resentful of a needed change, you can help create a productive dialogue by let
    Check Out Your E-Habits

    Another week has ended. And, despite moving at the speed of light, you’ve once again barely made a dent in your more important goals or projects. Just about everyone wishes they had more time to focus on the really important things: Activities directly tied to job or key business objectives. Spending time with key people – at work and at home. Exercise. Fun.(Remember “fun”?)

    Intellectually anyway, we do understand the need to differentiate “forest from the trees” priority-wise. But with more “trees” to manage than ever, it can be tough even locating the forest, never mind spending any meaningful time there. By far, the biggest source of new trees contributing to the workload logjam is email. But to view the problem of email as a problem of volume only is to miss out on the real problem. If the practices of the thousands of executives and managers who’ve attended Time/Design’s™ Power of Focus Management seminar are any indication, email itself is not the problem. The number one impediment to focusing on the big picture is how we respond to these “electronic trees.” In other words, if you want more time for your high priorityactivities, look no further than yourself.

    We Have Met the Enemy and It Is Us

    Here are three e-habits that undermine our ability to get to our high impact activities and some effective Focus Management™ techniques that can help:

    1. Lost in the E-woods by 8:15 am

    What’s the first thing you do when you arrive at your desk in the morning? Check your email, right? We say we want to spend more time on our forest activities but our behaviors indicate a love for the “e-trees.” Yet, when you begin the day by jumping into the trees, it’s easy to get lost in the woods. Sure you’re busy, but before you know it, it’s quitting time and you never got near the high-impact stuff.

    Solution: Don’t worry; you can still check your email. Give your forest activities the attention they deserve by making a separate list of your current goals and projects. Then use the time while your email is downloading to review this list and build in time that day to work on one or more of these big picture activities.

    2. E-Hugging

    If the findings of a pre-course survey on the work habits of managers and executives at a major cable television network are any indication, the American office landscape is populated by “e-huggers.” These employees reported logging into email on average, 16 times a day, with one manager checking in a whopping 50 times. Based on an eight-hour day, this manager is interrupting her focus every 9.6 minutes. These constant self-interruptions make it virtually impossible to spend any meaningful chunk of time in the forest.

    Solution: If your email program constantly prompts you each time a new message arrives, minimize temptation by either turning off this feature or closing the program altogether. Then resolve to check your email no more than three times a day. A morning, midday and end-of-day retrieval is optimal. If you are an ardent e-hugger, begin by weaning yourself down to six. Use the time you would have spent reacting to email to proactively concentrate on the big picture.

    3. E-voiding the Forest

    The pre-technology way to avoid buckling down was a stroll to the coffee machine. With the arrival of email, procrastinators never have to leave their desks. The 8:00 am leap into the e-trees and the continuous e-hugging throughout the day are but symptoms of a larger problem – eprocrastination. Not convinced? Take the Focus Management™ Pop Quiz: You have 45 minutes. Are you more likely to? A) Start on that high impact project you’ve been putting off all week or B) check your email. If you said “B,” join the club. Out of the thousands of people who have responded to that question, very few said they’d tackle the project. As for the rest of us, we tell ourselves that the reason we go for the email is because it’s faster and easier. But that’s not the only reason everyone heads for the virtual trees. Handling the small stuff addresses our uniquely human need to feel productive. With easily five major projects in varying stages of incompletion at any given time, employees rarely feel “done.” Email satisfies our need to complete something. That is, until the next time.

    Solution: “Forest” activities invariably entail “big verbs” (e.g. plan, develop, coordinate, research, relocate, etc). The trees involve small verb tasks like call, email, order and so on. This distinction is important because the brain automatically skips big verbs in favor of small ones. Given the choice between developing the strategic marketing plan and checking email, the later will always win because the course of action is readily apparent. What you need to do is break your big picture activities down into the kind of small action verbs that will satisfy our need for completion. The way to do this is by determining the very next action needed to move the development of strategic marketing along – like “call Fred,” “see if conference room is available for a 2:00 brainstorming meeting,” or “make a list of possible marketing id

    Advertising Strategies: Which One Is Right For Your Business?
    Most business owners assume that advertising is used to influence a customer to purchase a particular brand. However, brand advertising is only one approach that needs to be considered when deciding which marketing strategy is right for your business.If your aim is to heighten awareness of a particular brand amongst your customer base, then brand advertising is probably for you. Your advertisement should support your goal of attracting customers from a rival supplier, so as to either increase your market share, or arrest any decline in sales. Ask yourself: what can I do in this ad to stimulate selective demand? That is, demand for my product, rather than my competitors’? If you want to improve your "piece of the pie", then brand advertisi
    ng on the big picture is how we respond to these “electronic trees.” In other words, if you want more time for your high priorityactivities, look no further than yourself.

    We Have Met the Enemy and It Is Us

    Here are three e-habits that undermine our ability to get to our high impact activities and some effective Focus Management™ techniques that can help:

    1. Lost in the E-woods by 8:15 am

    What’s the first thing you do when you arrive at your desk in the morning? Check your email, right? We say we want to spend more time on our forest activities but our behaviors indicate a love for the “e-trees.” Yet, when you begin the day by jumping into the trees, it’s easy to get lost in the woods. Sure you’re busy, but before you know it, it’s quitting time and you never got near the high-impact stuff.

    Solution: Don’t worry; you can still check your email. Give your forest activities the attention they deserve by making a separate list of your current goals and projects. Then use the time while your email is downloading to review this list and build in time that day to work on one or more of these big picture activities.

    2. E-Hugging

    If the findings of a pre-course survey on the work habits of managers and executives at a major cable television network are any indication, the American office landscape is populated by “e-huggers.” These employees reported logging into email on average, 16 times a day, with one manager checking in a whopping 50 times. Based on an eight-hour day, this manager is interrupting her focus every 9.6 minutes. These constant self-interruptions make it virtually impossible to spend any meaningful chunk of time in the forest.

    Solution: If your email program constantly prompts you each time a new message arrives, minimize temptation by either turning off this feature or closing the program altogether. Then resolve to check your email no more than three times a day. A morning, midday and end-of-day retrieval is optimal. If you are an ardent e-hugger, begin by weaning yourself down to six. Use the time you would have spent reacting to email to proactively concentrate on the big picture.

    3. E-voiding the Forest

    The pre-technology way to avoid buckling down was a stroll to the coffee machine. With the arrival of email, procrastinators never have to leave their desks. The 8:00 am leap into the e-trees and the continuous e-hugging throughout the day are but symptoms of a larger problem – eprocrastination. Not convinced? Take the Focus Management™ Pop Quiz: You have 45 minutes. Are you more likely to? A) Start on that high impact project you’ve been putting off all week or B) check your email. If you said “B,” join the club. Out of the thousands of people who have responded to that question, very few said they’d tackle the project. As for the rest of us, we tell ourselves that the reason we go for the email is because it’s faster and easier. But that’s not the only reason everyone heads for the virtual trees. Handling the small stuff addresses our uniquely human need to feel productive. With easily five major projects in varying stages of incompletion at any given time, employees rarely feel “done.” Email satisfies our need to complete something. That is, until the next time.

    Solution: “Forest” activities invariably entail “big verbs” (e.g. plan, develop, coordinate, research, relocate, etc). The trees involve small verb tasks like call, email, order and so on. This distinction is important because the brain automatically skips big verbs in favor of small ones. Given the choice between developing the strategic marketing plan and checking email, the later will always win because the course of action is readily apparent. What you need to do is break your big picture activities down into the kind of small action verbs that will satisfy our need for completion. The way to do this is by determining the very next action needed to move the development of strategic marketing along – like “call Fred,” “see if conference room is available for a 2:00 brainstorming meeting,” or “make a list of possible marketing i

    Conference Bags Aren't Just For Conferences
    If you’re looking for a classy, high value incentive for your employees or a different type of marketing gift for your clients, then why not consider imprinted promotional conference bags. Conference bags, usually handed out to delegates at conventions and filled with promotional materials and goodies, are often one of the most prized and valued souvenirs from the conference or event. Most of them continue to be used years after the conference is forgotten thus providing the perfect vehicle to keep your message working for you.Why force your employees to attend a conference just to get a great bag for their personal or business use? Promotional conference bags are one of the most useful incentive or recognition gifts that you can give. They c
    e while your email is downloading to review this list and build in time that day to work on one or more of these big picture activities.

    2. E-Hugging

    If the findings of a pre-course survey on the work habits of managers and executives at a major cable television network are any indication, the American office landscape is populated by “e-huggers.” These employees reported logging into email on average, 16 times a day, with one manager checking in a whopping 50 times. Based on an eight-hour day, this manager is interrupting her focus every 9.6 minutes. These constant self-interruptions make it virtually impossible to spend any meaningful chunk of time in the forest.

    Solution: If your email program constantly prompts you each time a new message arrives, minimize temptation by either turning off this feature or closing the program altogether. Then resolve to check your email no more than three times a day. A morning, midday and end-of-day retrieval is optimal. If you are an ardent e-hugger, begin by weaning yourself down to six. Use the time you would have spent reacting to email to proactively concentrate on the big picture.

    3. E-voiding the Forest

    The pre-technology way to avoid buckling down was a stroll to the coffee machine. With the arrival of email, procrastinators never have to leave their desks. The 8:00 am leap into the e-trees and the continuous e-hugging throughout the day are but symptoms of a larger problem – eprocrastination. Not convinced? Take the Focus Management™ Pop Quiz: You have 45 minutes. Are you more likely to? A) Start on that high impact project you’ve been putting off all week or B) check your email. If you said “B,” join the club. Out of the thousands of people who have responded to that question, very few said they’d tackle the project. As for the rest of us, we tell ourselves that the reason we go for the email is because it’s faster and easier. But that’s not the only reason everyone heads for the virtual trees. Handling the small stuff addresses our uniquely human need to feel productive. With easily five major projects in varying stages of incompletion at any given time, employees rarely feel “done.” Email satisfies our need to complete something. That is, until the next time.

    Solution: “Forest” activities invariably entail “big verbs” (e.g. plan, develop, coordinate, research, relocate, etc). The trees involve small verb tasks like call, email, order and so on. This distinction is important because the brain automatically skips big verbs in favor of small ones. Given the choice between developing the strategic marketing plan and checking email, the later will always win because the course of action is readily apparent. What you need to do is break your big picture activities down into the kind of small action verbs that will satisfy our need for completion. The way to do this is by determining the very next action needed to move the development of strategic marketing along – like “call Fred,” “see if conference room is available for a 2:00 brainstorming meeting,” or “make a list of possible marketing i

    How To Start A Business
    "I want my own business, but where do I begin?" You asked.The first requirement for any business is to have a product or service. How will, for example, your service or product be better or different from its current counter-part? Do you provide something others forgot? You pay more attention to detail?What makes my critiquing service more personalized?I address any, all issues. I tune into the small, not yet a problem situation. I rather handle it early, before a full blown crisis.It is less stressful plus customers prefer smooth running projects.A client sent me a certain type of bond paper to use for ghostwriting. Yes, it is one of my services. The end result would not look professional onc
    yourself down to six. Use the time you would have spent reacting to email to proactively concentrate on the big picture.

    3. E-voiding the Forest

    The pre-technology way to avoid buckling down was a stroll to the coffee machine. With the arrival of email, procrastinators never have to leave their desks. The 8:00 am leap into the e-trees and the continuous e-hugging throughout the day are but symptoms of a larger problem – eprocrastination. Not convinced? Take the Focus Management™ Pop Quiz: You have 45 minutes. Are you more likely to? A) Start on that high impact project you’ve been putting off all week or B) check your email. If you said “B,” join the club. Out of the thousands of people who have responded to that question, very few said they’d tackle the project. As for the rest of us, we tell ourselves that the reason we go for the email is because it’s faster and easier. But that’s not the only reason everyone heads for the virtual trees. Handling the small stuff addresses our uniquely human need to feel productive. With easily five major projects in varying stages of incompletion at any given time, employees rarely feel “done.” Email satisfies our need to complete something. That is, until the next time.

    Solution: “Forest” activities invariably entail “big verbs” (e.g. plan, develop, coordinate, research, relocate, etc). The trees involve small verb tasks like call, email, order and so on. This distinction is important because the brain automatically skips big verbs in favor of small ones. Given the choice between developing the strategic marketing plan and checking email, the later will always win because the course of action is readily apparent. What you need to do is break your big picture activities down into the kind of small action verbs that will satisfy our need for completion. The way to do this is by determining the very next action needed to move the development of strategic marketing along – like “call Fred,” “see if conference room is available for a 2:00 brainstorming meeting,” or “make a list of possible marketing i

    What to Wear to Work
    As some of you are recent college grads, I understand that you have become accustomed to literally rolling out of bed and grabbing anything off the floor or out the hamper and going to class. And it was great, wasn’t it? But you know what? You can’t continue to dress that way when you get a job in the corporate work world.Recently it has become clear to me that some of you twentysomethings don’t know what’s appropriate to wear to an interview or in the workplace. And I am by no means a fashion expert but I can make a suggestion right off the bat: IRON YOUR CLOTHES! I’ve seen some of us twentysomethings on the train in the morning, going to work in nice outfits that look like you first balled it up and sat on it, twisted it around itself, jump
    e. With easily five major projects in varying stages of incompletion at any given time, employees rarely feel “done.” Email satisfies our need to complete something. That is, until the next time.

    Solution: “Forest” activities invariably entail “big verbs” (e.g. plan, develop, coordinate, research, relocate, etc). The trees involve small verb tasks like call, email, order and so on. This distinction is important because the brain automatically skips big verbs in favor of small ones. Given the choice between developing the strategic marketing plan and checking email, the later will always win because the course of action is readily apparent. What you need to do is break your big picture activities down into the kind of small action verbs that will satisfy our need for completion. The way to do this is by determining the very next action needed to move the development of strategic marketing along – like “call Fred,” “see if conference room is available for a 2:00 brainstorming meeting,” or “make a list of possible marketing ideas.” Then use that 45 minutes before the meeting to knock off one or all of these manageable next steps. Don’t look for the rising tide of email to recede anytime soon. Instead, the key to focusing on the big picture is to learn to manage your focus. Gain control over your attention and you gain greater control over your life.

    You are welcome to reprint this or any of our productivity-enhancing articles in your organization’s newsletter or on your website providing the following attribution and hyperlink appear with each article. 2004 Time/Design. Gain control your focus and gain control of your life. To learn more about Time/Design’s Focus Management™ tools, training and coaching, call 800-637-9942 or visit www.timedesign.com

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