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Will You Add? - Answering Your Target Market's Questions
Is The Customer Always Right? resentatives available to answer questions immediately, and in detail.I am pretty sure I have listened to and read at least 2,000 to 3,000 books and videos on selling, how to sell and customer service and one theme that I have found has been - The Customer Is Always Right?This is the biggest load of rubbish I have ever heard. If you take on this philosophy, from my experience, you will go broke let me explain …One of the most common stories I hear bandied around the customer service industry, is the case of a Ma This means that everyone dealing with the public has excellent, thorough training, preferably with an ability to pull up records, either on line or on paper. Doing so will assure customers that the information given is individualized to their needs and account, if one already exists. (Giving a customer a price quote for 100 more items may be different if the rep realizes that the customer has already placed an order for 1000.) Reps s Customer Loyalty - Our Choice to Create Most businesses do a very thorough job of defining their target audience for their service or product, and many have high-priced ad campaigns to reach that select group of people. From niche-specific industry journals, to focused magazines and newspapers, to locale-based promotions, a good deal of thought goes into generating interest. But does the same amount of brainstorming occur for answering questions as a result of that publication?What does it means for us to be loyal to our customers? First of all it seems to be easier to take for granted customers loyalty to us and bemoan what we think is a lack of loyalty to us. Each repeat order from a customer can be a sign of their loyalty. Customers who change jobs and continue to use us are also signs of loyalty. Customers who use another vendor for a project because of price are not lacking loyalty; rather we have not provided enough value to Unfortunately, many businesses don’t consider what happens after customers see the ads; the hope is that folks will knock down the doors or phones will ring off the hook. Business owners assume that their front-line employees will be able to service just about every question or concern, but quite often, failure to do just that will result in the customer going away, never to return. It’s not that the first-point-of-contact employee isn’t knowledgeable; it’s usually that they aren’t trained in the myriad of specifics involving products or services offered. So, what happens is that they either take a message for someone else to call back or transfer the caller to voice mail-which more than often tells the customer to call back, anyway. By this time, a customer’s initial interest is starting to wane, especially if all that really wanted was a fairly simple answer to their unique situational question. If they have to wait even a few hours for an answer, they have time to go elsewhere and get an answer that suffices because of a possible need to make a quick decision. On the other hand, some businesses have very complex structures for fielding queries, and most are detrimental. One that is particularly irksome is to demand a customer’s account number or password before providing even basic information or answers. Another is to offer lengthy menu options to route the call accordingly, oftentimes forcing the customer to repeat his selections-all to find out a simple yes or no answer. If a business truly wishes to offer stellar service, they will avoid these pitfalls and have representatives available to answer questions immediately, and in detail. This means that everyone dealing with the public has excellent, thorough training, preferably with an ability to pull up records, either on line or on paper. Doing so will assure customers that the information given is individualized to their needs and account, if one already exists. (Giving a customer a price quote for 100 more items may be different if the rep realizes that the customer has already placed an order for 1000.) Reps sh How to Reconcile Your VAT in 2 Minutes ustomers see the ads; the hope is that folks will knock down the doors or phones will ring off the hook. Business owners assume that their front-line employees will be able to service just about every question or concern, but quite often, failure to do just that will result in the customer going away, never to return.Reconciling your VAT is one of the easiest tasks using Sage Software and yet so many small businesses seem to struggle with the task.It's the end of the VAT quarter and panic sets in because they have to check lots of reports and they aren't entirely sure what they are doing.When introduced to a new client I have always asked the question "How long does it take to reconcile your VAT return?" The answer's I get back vary from a couple of hours t It’s not that the first-point-of-contact employee isn’t knowledgeable; it’s usually that they aren’t trained in the myriad of specifics involving products or services offered. So, what happens is that they either take a message for someone else to call back or transfer the caller to voice mail-which more than often tells the customer to call back, anyway. By this time, a customer’s initial interest is starting to wane, especially if all that really wanted was a fairly simple answer to their unique situational question. If they have to wait even a few hours for an answer, they have time to go elsewhere and get an answer that suffices because of a possible need to make a quick decision. On the other hand, some businesses have very complex structures for fielding queries, and most are detrimental. One that is particularly irksome is to demand a customer’s account number or password before providing even basic information or answers. Another is to offer lengthy menu options to route the call accordingly, oftentimes forcing the customer to repeat his selections-all to find out a simple yes or no answer. If a business truly wishes to offer stellar service, they will avoid these pitfalls and have representatives available to answer questions immediately, and in detail. This means that everyone dealing with the public has excellent, thorough training, preferably with an ability to pull up records, either on line or on paper. Doing so will assure customers that the information given is individualized to their needs and account, if one already exists. (Giving a customer a price quote for 100 more items may be different if the rep realizes that the customer has already placed an order for 1000.) Reps s Tales from the Corporate Frontlines: Diversity And Success, In The Workplace ens is that they either take a message for someone else to call back or transfer the caller to voice mail-which more than often tells the customer to call back, anyway. By this time, a customer’s initial interest is starting to wane, especially if all that really wanted was a fairly simple answer to their unique situational question. If they have to wait even a few hours for an answer, they have time to go elsewhere and get an answer that suffices because of a possible need to make a quick decision.This article relates to the Diversity in the Workplace Competency, commonly evaluated in employee satisfaction surveys. This competency explores whether your organization provides understanding and supports interaction among diverse population groups while respecting individuals' personal values and ideas. Research shows that by fostering a climate where equity and mutual respect are intrinsic, an organization can create a success-oriented, cooperative and c On the other hand, some businesses have very complex structures for fielding queries, and most are detrimental. One that is particularly irksome is to demand a customer’s account number or password before providing even basic information or answers. Another is to offer lengthy menu options to route the call accordingly, oftentimes forcing the customer to repeat his selections-all to find out a simple yes or no answer. If a business truly wishes to offer stellar service, they will avoid these pitfalls and have representatives available to answer questions immediately, and in detail. This means that everyone dealing with the public has excellent, thorough training, preferably with an ability to pull up records, either on line or on paper. Doing so will assure customers that the information given is individualized to their needs and account, if one already exists. (Giving a customer a price quote for 100 more items may be different if the rep realizes that the customer has already placed an order for 1000.) Reps s Outsourcing of Customer Services & American Labor Force? he other hand, some businesses have very complex structures for fielding queries, and most are detrimental. One that is particularly irksome is to demand a customer’s account number or password before providing even basic information or answers. Another is to offer lengthy menu options to route the call accordingly, oftentimes forcing the customer to repeat his selections-all to find out a simple yes or no answer. If a business truly wishes to offer stellar service, they will avoid these pitfalls and have representatives available to answer questions immediately, and in detail.Outsourcing cannot be considered a new phenomenon even though the rising attention toward this subject has brought lots of important issues into the daylight. Lots of service and even manufacturing companies started creating jobs overseas to gain wider access to foreign markets. They act as consultants auditors and perform other functions where their customers are. Putting it in other words, they have found customers and came to serve them. Another reason f This means that everyone dealing with the public has excellent, thorough training, preferably with an ability to pull up records, either on line or on paper. Doing so will assure customers that the information given is individualized to their needs and account, if one already exists. (Giving a customer a price quote for 100 more items may be different if the rep realizes that the customer has already placed an order for 1000.) Reps s How To Realistically Set Your Fees - Part 2 resentatives available to answer questions immediately, and in detail.Effect of Expenses The last article examined how to calculate your realistic billable hours. If you remember, we arrived at approximately 1100 hours in a year. To earn our mythical $46,000 per year, you needed to bill at a rate of $42 per hour. Now we need to take into account the expenses of running a business and see where those put our hourly rate. Most costs fall into three general categories: business and office expenses; salary and pers This means that everyone dealing with the public has excellent, thorough training, preferably with an ability to pull up records, either on line or on paper. Doing so will assure customers that the information given is individualized to their needs and account, if one already exists. (Giving a customer a price quote for 100 more items may be different if the rep realizes that the customer has already placed an order for 1000.) Reps should also be educated in the proper way to speak professionally, so that answers are relevant, clear and complete. They should take notes of every conversation and file accordingly, so if the customer calls back later neither he nor the rep has to start from the beginning, which wastes everyone’s time and can result in a totally different (and confusing) answer. Should disputes arise that require intervention, management should be advised to relay answers that first follow the company’s guideline, but support any promises made by the representatives, if legally and financially feasible-for example, replacing a part at no charge, even if out of warranty. Afterwards, the guidelines must be reviewed with the rep, and the decision discussed with other managers for future reference involving this or other customers. When it comes to answering a target market’s questions, it’s actually pretty simple: have the resources to respond quickly, accurately, and thoroughly. Customers will appreciate the ease of doing business with such a company, and will be more likely to do so in the future!
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