Will You Add? - Business

Dusting For Health
One of the biggest complaints building owners have with their cleaning services is poor dusting. Inadequate dusting can be one of the factors leading to poor indoor air quality. The Environmental Protection Agency (EPA) lists poor indoor air quality as the fourth largest environmental threat to our coun

product or service. This means researching and scrutinizing your target market, getting inside thei

Earn A Six Figure Income As A Closeout Broker
Closeout Brokers are in a unique position within the closeout business.Closeout brokers are facilitators that connect closeout sellers to closeout buyers. Since their business is simply making successful matches between buyers and sellers, they can earn money without having to buy, stock, or d

When you’re about to open your doors for business and you need materials to promote it, where do you start? Brochure? Website? Direct marketing package? Postcards?

One of my teachers, Master Copywriter Lorrie Morgan-Ferrero of Red Hot Copy, says the best place to start is to write a sales letter.

Why?

To produce an effective sales letter, you have analyze every aspect of your product or service. This means researching and scrutinizing your target market, getting inside their

Share Half of You Business and Make Twice the Profits for FREE
A joint venture is a profitable business arrangement in which two people combine their talents, products, skills etc. in order for both to produce two streams of income. It happens constantly in the retail business, the movie industry, and the restaurant business to name a few. People should not be hes

u start? Brochure? Website? Direct marketing package? Postcards?

One of my teachers, Master Copywriter Lorrie Morgan-Ferrero of Red Hot Copy, says the best place to start is to write a sales letter.

Why?

To produce an effective sales letter, you have analyze every aspect of your product or service. This means researching and scrutinizing your target market, getting inside thei

Caution: USPs Can Cause Advertising Failure
Why do advertisements fail? The answer’s not what you might think. The most common cause of failure in both advertisement and marketing campaigns is that the company’s USP is either weak or non-existent.What is a USP?USP stands for a company’s Unique Selling Proposition. That is, an aspect

opywriter Lorrie Morgan-Ferrero of Red Hot Copy, says the best place to start is to write a sales letter.

Why?

To produce an effective sales letter, you have analyze every aspect of your product or service. This means researching and scrutinizing your target market, getting inside thei

Political Correctness is the Enemy of Brands
Stop With Political CorrectnessPolitical correctness is the enemy of great brands. It is, in fact, the enemy of great marketing. The finest brands and the best marketing are those that seem most transparent to the customer. When a consumer sees an advertisement, they should se

tter.

Why?

To produce an effective sales letter, you have analyze every aspect of your product or service. This means researching and scrutinizing your target market, getting inside thei

Attack Of The Scumbag - Beware The Entrpreneurial Sociopath (Part I)
One of my favorite maxims is “just because you’re paranoid doesn’t mean they aren’t out to get you”. I generally apply it the quote to government, but in a business world pretty well wrapped up into pseudo-new-age “secrets”; it helps to remember that you can’t “positive think” your way out of every sit

product or service. This means researching and scrutinizing your target market, getting inside their heads and figuring out what makes them tick, understanding the doubts that might stop them in their tracks and prevent them from hiring you or buying your product. It forces you to nail down every feature, benefit and advantage of your product or service. It means taking a detailed look at exactly what makes your product or service different from those of your competitors. It also makes you co

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Lego, the Danish toy company, found instant success with their interlocking blocks in the German market, while sales foundered in the U.S. Why?

Appearance is perhaps the most critical element of building a positive first impression. Employers assume that what they see is what they'll get if they hire your candidate, so make sure that what they see is a consummate professional. Understand that dressing professionally is one of the

Much of the problems in business and life are intertwined with accountability or lack thereof. Ill-defined goals, unfocused people, inadequate communication, poorly thought out delegation, low self-esteem and sometimes just bad strategic management often lead to a break down of accountability.

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Will You Add? - What's Your First Marketing Piece?

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