er or other useful tools. One disadvantage is that you cannot easily access materials stored inside the counter without taking off the counter wrap (usually graphic or fabric). Although this is easy to do, itNearly all trade show displays are shipped in cases that are designed to hold hardware, graphics, display lighting, and other trade show products. Often, these cases can be easily converted to a podium or counter with a simple fabric or graphic wrap to encircle the case. When this is done, you have what is called a "case to counter conversion kit". This system is attractive to most exhibitors because the case is usually already purchased, so adding a simple graphic can give the case extra functionality with little extra cost.

The concept of the Case to Counter System is perfect for the exhibitor who is concerned about shipping costs. Instead of absorbing the cost of an additional case to hold counter hardware and graphics, the case itself can be converted to a podium counter that can be used to hold a laptop computer or other useful tools. One disadvantage is that you cannot easily access materials stored inside the counter without taking off the counter wrap (usually graphic or fabric). Although this is easy to do, it

nter with a simple fabric or graphic wrap to encircle the case. When this is done, you have what is called a "case to counter conversion kit". This system is attractive to most exhibitors because the case is usually already purchased, so adding a simple graphic can give the case extra functionality with little extra cost.

The concept of the Case to Counter System is perfect for the exhibitor who is concerned about shipping costs. Instead of absorbing the cost of an additional case to hold counter hardware and graphics, the case itself can be converted to a podium counter that can be used to hold a laptop computer or other useful tools. One disadvantage is that you cannot easily access materials stored inside the counter without taking off the counter wrap (usually graphic or fabric). Although this is easy to do, it

usually already purchased, so adding a simple graphic can give the case extra functionality with little extra cost.

The concept of the Case to Counter System is perfect for the exhibitor who is concerned about shipping costs. Instead of absorbing the cost of an additional case to hold counter hardware and graphics, the case itself can be converted to a podium counter that can be used to hold a laptop computer or other useful tools. One disadvantage is that you cannot easily access materials stored inside the counter without taking off the counter wrap (usually graphic or fabric). Although this is easy to do, it

d about shipping costs. Instead of absorbing the cost of an additional case to hold counter hardware and graphics, the case itself can be converted to a podium counter that can be used to hold a laptop computer or other useful tools. One disadvantage is that you cannot easily access materials stored inside the counter without taking off the counter wrap (usually graphic or fabric). Although this is easy to do, iter or other useful tools. One disadvantage is that you cannot easily access materials stored inside the counter without taking off the counter wrap (usually graphic or fabric). Although this is easy to do, it is probably not something you would want to do in the middle of a trade show.

Most companies offer a graphic podium wrap and a fabric podium wrap. The fabric podium wrap is a solid color piece of fabric that wraps tightly around your case to make it look like a counter. The graphic podium wrap is usually relatively plain, with a company name and logo on the front. This is a great way to ensure that your branding efforts are even more successful.