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Will You Add? - Marketing: Verbal Legibility: 3 Secrets to Leaving An Understandable Message
In a recent conversation with a young man who works in a restaurant, an all too familiar scenario was played out again. The young man recognized me as a frequent customer, and struck up a conversation that surprised me with the level of trust he had in confiding his situation. He said that he was trying to find a better job, because th
Where I come from, the whole point of leaving a phone number is to make it easy for
Branding is one of the primary ways of solidifying your business with respect to marketing. Engaging in trade shows another. Recognizing the interrelationship of the two ideas is significant.Here’s why.Experts are cognizant of the fact that it is necessary to promote a consistent image. Effective branding is essential in
Where I come from, the whole point of leaving a phone number is to make it easy for
The Super Bowl is a game but, like sports in general, it offers useful life lessons that we can take with us . . . if we only look below the surface. As I watched the game, I saw a number of things. How many did you see?1. As I pointed out last year, winning is a team effort. That was never more obvious than this year when the Ste
Where I come from, the whole point of leaving a phone number is to make it easy for
So, you want to get a franchise? You figure it’s a good way to be your own boss, without the risk if going it alone? Here are a few ideas to consider:The Location - The location of a business matters a lot. It's critical to its success. It makes little sense to buy an ice cream business franchise if you intend to run your operatio
Where I come from, the whole point of leaving a phone number is to make it easy for
How do you know if your giving is making a difference? We hear those 3 words a lot and we also hear the term maximizing your giving impact. Well, it’s easy to say if we’ve made a difference, if we volunteered time or written a check to a cause. Chances are you did in some way. Organizations also use those 3 words in their fund raising ca
Where I come from, the whole point of leaving a phone number is to make it easy for
Yes, Nurses can be entrepreneurs. In today’s market place nursing has a unique service to offer not only to hospitals but nursing homes, private care and doctor offices. We as nurses have the skill, knowledge and motivation to be successful entrepreneurs. Nurses are tired of being told how much our services are worth. The economy is ri
Where I come from, the whole point of leaving a phone number is to make it easy for people to call you back. But too often, the person leaving the message is too bored, tired, lazy or in a hurry to put a cohesive, understandable sentence together. Or they try to be cute with the way they say 55 triple 4 oh 2. Is that 50 then 5 or is it 55? And by the way, it’s a zero not an "oh".
If effectiveness suffers because of speed, laziness or boredom, then the time you spend leaving the message is wasted, as is the time of the person for whom you left the message. It doesn't matter what your job or walk of life is — phone calls sales, mana
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