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  • Will You Add? - 6 Tips to Adding Aesthetic Medical Procedures to Your Practice

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    higher than those for reimbursable procedures.

    2. Start with a Road Map

    You should have a clear strategy of what services, procedures and products you will offer. Don't try to be everything to everyone. Adding medical aesthetics typicall

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    Physicians need to find a way to utilize their skills to expand the scope of their practice. The growing demand for personal attention and service in medicine may provide opportunities for physicians who see the benefit of addressing these needs.

    Don’t try and re-invent the wheel, learn from our experience, here are 6 tips that will help you successful add medical aesthetics to your practice.

    1. Do It Because You Want To Do It

    Adding medical aesthetic procedures is going to add another dimension to your practice. Adding a cash-based revenue center to your practice should yield great returns. However, if you are not doing what you truly enjoy, it will show on your bottom-line. As you will probably be spending more time and money than you originally planned, you need to make sure adding aesthetic medical procedures is what you really want to do.

    Why are more and more physicians looking at adding these cash-based aesthetic medicine procedures? One reason is fees are much higher than those for reimbursable procedures.

    2. Start with a Road Map

    You should have a clear strategy of what services, procedures and products you will offer. Don't try to be everything to everyone. Adding medical aesthetics typically

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    p>Don’t try and re-invent the wheel, learn from our experience, here are 6 tips that will help you successful add medical aesthetics to your practice.

    1. Do It Because You Want To Do It

    Adding medical aesthetic procedures is going to add another dimension to your practice. Adding a cash-based revenue center to your practice should yield great returns. However, if you are not doing what you truly enjoy, it will show on your bottom-line. As you will probably be spending more time and money than you originally planned, you need to make sure adding aesthetic medical procedures is what you really want to do.

    Why are more and more physicians looking at adding these cash-based aesthetic medicine procedures? One reason is fees are much higher than those for reimbursable procedures.

    2. Start with a Road Map

    You should have a clear strategy of what services, procedures and products you will offer. Don't try to be everything to everyone. Adding medical aesthetics typicall

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    nother dimension to your practice. Adding a cash-based revenue center to your practice should yield great returns. However, if you are not doing what you truly enjoy, it will show on your bottom-line. As you will probably be spending more time and money than you originally planned, you need to make sure adding aesthetic medical procedures is what you really want to do.

    Why are more and more physicians looking at adding these cash-based aesthetic medicine procedures? One reason is fees are much higher than those for reimbursable procedures.

    2. Start with a Road Map

    You should have a clear strategy of what services, procedures and products you will offer. Don't try to be everything to everyone. Adding medical aesthetics typicall

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    y than you originally planned, you need to make sure adding aesthetic medical procedures is what you really want to do.

    Why are more and more physicians looking at adding these cash-based aesthetic medicine procedures? One reason is fees are much higher than those for reimbursable procedures.

    2. Start with a Road Map

    You should have a clear strategy of what services, procedures and products you will offer. Don't try to be everything to everyone. Adding medical aesthetics typicall

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    higher than those for reimbursable procedures.

    2. Start with a Road Map

    You should have a clear strategy of what services, procedures and products you will offer. Don't try to be everything to everyone. Adding medical aesthetics typically combines medical and aesthetic procedures along with complementary skin care products.

    One thing I strongly advocate is having a plan. You should have a business plan that outlines what you want to accomplish (goals), and a road map on how you are going to get there. You should have a marketing plan to clearly outline what you are going to do in order to get the best return on your investment (time).

    A very important part of your business plan is to clearly understand what the top minimally invasive procedures are, and who is having them done.

    3. Product, Equipment, Service

    Before you purchase any equipment, you should know which procedures you are going to perform in your practice. Hair removal, although popular, is very commoditized. You may want to focus on vascular and pigmented lesions, skin tightening, wrinkles and acne scars, and skin rejuvenation. It is also important that your equipment can be easily upgraded as new technologies become available, and not nee

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