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    Why You Should Not Advertise in the Yellow Pages in a Small Business
    Many people cannot believe that I will not endorse yellow page advertising, however over my 27 years in business I have found yellow page advertising to be the most expensive and the least effective. Many small businesses just starting out will advertise in the Yellow Pages because they believe this will help their business and bring in new customers.Sure, it will bring in some new customers but generally not the kind the customers you are looking for and not the customers, which are in a 10-mile radius of your business. Those customers within a 10-mile radius will become your regular customers because you are close to their residence.If you are in a metro area there will be other competition in the area and chances are your customers who call you from the Yellow Pages and stop in and will eventually find them and no longer use your business as it is too far away from them to partake in your products or services.The larger phone books cost eve
    for other personal goods. Make available multiple code numbers for a single unit, so that family members or friends can share the space. Take advantage of something called "zoning," available in the software. Use additional control points for climate-controlled buildings or separate sections of the facility.

    The new Price Storage in Azusa and Valencia Self Storage, both in California, present good examples of mixed-use storage for recreational vehicles, dry storage for boats and inside storage. Both are designed with perimeter buildings offering a natural barrier to the property. Ivan Cohen, owner of the Valencia facilit

    The Value of Process
    Process…even the word itself has come to hold a negative connotation for many. With the plethora of conflicting information that has been written about process management combined with the nightmares we have all experienced as a result of bad process, many executives fear the pain associated with flawed process more than they value the benefits created by good process.Understanding what constitutes bad process is the first step in recognizing how to avoid business process pitfalls that plague many companies. Let’s start by examining the three main misconceptions related to process:1. Process is not a new software program or application. While toolsets are obvious byproducts of good process they do not in and of themselves constitute process. Don’t get caught in the trap of perpetual spending or development as a solution, but recognize that if you’re caught in this trap that it is a symptom of bad process not a reflection of good process.2. Proce
    Meet Larry Lurker, Robbie Ripoff and Vicki Vandal. These characters pose a threat to your property and present liabilities for your company. They will do the very things that damage, not only your property, but also your company's good name. But take heart: With proper planning and preparation, you can protect yourself and put the perpetrators in their place--hopefully the county lockup.

    Put yourself and your facility under the protective umbrella called "security." Maybe that conjures up pictures of armed guards, guard dogs and razor-wire fencing. Or, perhaps your imagination runs toward the cunning, clandestine, ultra-high-tech tools of the super spies in the movies and on television.

    For the self storage industry, the reality of the situation involves the use of proven tools that will strike a good balance between choosing and using appropriate products, and getting a good return on the investment. The tools exist to provide solid security and add tremendous promotional power to your marketing program.

    Take Larry Lurker, for example. He's the kind of guy who hangs around trouble. Or maybe he carries it with him wherever he goes. If he's lounging around the boat dock, things disappear--a trolling motor one day, a depth finder the next. Larry knows the guy who can move the merchandise at the flea market.

    Control Who Uses Your Property To handle Larry, build a fence. A good layout of your facility with proper fencing cures the problems that come with most casual theft. Once you add automatic, computer-controlled gates, you have the convenience of complete access control without having to have personnel on hand to watch who's coming and going.

    In the traditional self-storage and RV-storage configuration, a fortress-style construction stands as the strongest defense. Put solid buildings all the way around your perimeter. If the parcel does not lend itself to that type of construction, then start planning early for fencing, convenient gated access and egress, and the software package that allows you to control the access. These programs provide for full delinquency control and a completely accurate written report of the access and egress activity at your facility.

    The better access-control systems tailored to the storage industry provide other customer-convenience features as well. Offer multiple units under a single billing account and code number. That's especially useful for a boater or RV owner who needs both outside storage for the vehicle and inside storage for other personal goods. Make available multiple code numbers for a single unit, so that family members or friends can share the space. Take advantage of something called "zoning," available in the software. Use additional control points for climate-controlled buildings or separate sections of the facility.

    The new Price Storage in Azusa and Valencia Self Storage, both in California, present good examples of mixed-use storage for recreational vehicles, dry storage for boats and inside storage. Both are designed with perimeter buildings offering a natural barrier to the property. Ivan Cohen, owner of the Valencia facility

    Why Women Shop
    I recently read a book titled “Why Women Shop” by Minahan and Beverland. An appropriate topic as companies and businesses race to snag the female market. It is common knowledge that women are a formidable force in purchasing products not only for themselves, but also on behalf of their family. The old worn stereotype of the na?ve and gullible female shopper just doesn’t wash anymore.I think women have always been knowledgeable and astute shoppers. Today, however, women are independent shoppers, making decision on major purchases without a male insight (except for the sales assistant of course). Women are the major decision makers when it comes to running the home. They decide if they get a gardener, cleaner, or nanny to make their home run more smoothly or mothers decide on what tutor, school or music teacher their children need. Yet why do advertisers still miss the mark?There is a very recent television commercial from a major car dealer. The adverti
    igh-tech tools of the super spies in the movies and on television.

    For the self storage industry, the reality of the situation involves the use of proven tools that will strike a good balance between choosing and using appropriate products, and getting a good return on the investment. The tools exist to provide solid security and add tremendous promotional power to your marketing program.

    Take Larry Lurker, for example. He's the kind of guy who hangs around trouble. Or maybe he carries it with him wherever he goes. If he's lounging around the boat dock, things disappear--a trolling motor one day, a depth finder the next. Larry knows the guy who can move the merchandise at the flea market.

    Control Who Uses Your Property To handle Larry, build a fence. A good layout of your facility with proper fencing cures the problems that come with most casual theft. Once you add automatic, computer-controlled gates, you have the convenience of complete access control without having to have personnel on hand to watch who's coming and going.

    In the traditional self-storage and RV-storage configuration, a fortress-style construction stands as the strongest defense. Put solid buildings all the way around your perimeter. If the parcel does not lend itself to that type of construction, then start planning early for fencing, convenient gated access and egress, and the software package that allows you to control the access. These programs provide for full delinquency control and a completely accurate written report of the access and egress activity at your facility.

    The better access-control systems tailored to the storage industry provide other customer-convenience features as well. Offer multiple units under a single billing account and code number. That's especially useful for a boater or RV owner who needs both outside storage for the vehicle and inside storage for other personal goods. Make available multiple code numbers for a single unit, so that family members or friends can share the space. Take advantage of something called "zoning," available in the software. Use additional control points for climate-controlled buildings or separate sections of the facility.

    The new Price Storage in Azusa and Valencia Self Storage, both in California, present good examples of mixed-use storage for recreational vehicles, dry storage for boats and inside storage. Both are designed with perimeter buildings offering a natural barrier to the property. Ivan Cohen, owner of the Valencia facilit

    The Best Work Based from Home Job for You
    What is the best work based from home job for you is entirely a personal and professional decision. The best work based from home job for one person could be a nightmare for another. Multiple factors need to be taken into consideration when determining what the best work based from home job is for you.Outdoors Versus Indoors Type of PersonOne factor to consider when choosing the best work based from home job for you is whether you consider yourself to be an indoors person or an outdoors person. If you prefer the outdoors, you might be better suited to a window washing business, a landscaping business, or a car wash business. If you are an indoors person, on the other hand, the best work based from home job for you might be freelance writing, translation or data entry. Or, perhaps you could be a freelance graphic artist or have a home-based answering service.If you like a bit of the outdoors and the indoors
    next. Larry knows the guy who can move the merchandise at the flea market.

    Control Who Uses Your Property To handle Larry, build a fence. A good layout of your facility with proper fencing cures the problems that come with most casual theft. Once you add automatic, computer-controlled gates, you have the convenience of complete access control without having to have personnel on hand to watch who's coming and going.

    In the traditional self-storage and RV-storage configuration, a fortress-style construction stands as the strongest defense. Put solid buildings all the way around your perimeter. If the parcel does not lend itself to that type of construction, then start planning early for fencing, convenient gated access and egress, and the software package that allows you to control the access. These programs provide for full delinquency control and a completely accurate written report of the access and egress activity at your facility.

    The better access-control systems tailored to the storage industry provide other customer-convenience features as well. Offer multiple units under a single billing account and code number. That's especially useful for a boater or RV owner who needs both outside storage for the vehicle and inside storage for other personal goods. Make available multiple code numbers for a single unit, so that family members or friends can share the space. Take advantage of something called "zoning," available in the software. Use additional control points for climate-controlled buildings or separate sections of the facility.

    The new Price Storage in Azusa and Valencia Self Storage, both in California, present good examples of mixed-use storage for recreational vehicles, dry storage for boats and inside storage. Both are designed with perimeter buildings offering a natural barrier to the property. Ivan Cohen, owner of the Valencia facilit

    Wealth is Within Your Reach
    Millions of people in the United States have the potential to be wealthy. Unfortunately, most people resign themselves to a life of "just getting by" or a middle class life where the grass always looks greener on the other side of the fence. There are two things that differentiate those who live paycheck to paycheck from those who are wealthy: a core belief that wealth is possible and diverse revenue streams.When a person believes that wealth is possible, they begin looking for opportunities that will bring in additional money. Even those who work a typical nine-to-five job can have a belief system that allows them to see possibilities that others don't. When those possibilities are recognized, opportunities to make money are abundant.The key to starting the journey to accumulating wealth is to sit down and honestly assess your strengths and weaknesses. Ask yourself what you do well and what you do poorly. Spend time making a list of all the things you
    end itself to that type of construction, then start planning early for fencing, convenient gated access and egress, and the software package that allows you to control the access. These programs provide for full delinquency control and a completely accurate written report of the access and egress activity at your facility.

    The better access-control systems tailored to the storage industry provide other customer-convenience features as well. Offer multiple units under a single billing account and code number. That's especially useful for a boater or RV owner who needs both outside storage for the vehicle and inside storage for other personal goods. Make available multiple code numbers for a single unit, so that family members or friends can share the space. Take advantage of something called "zoning," available in the software. Use additional control points for climate-controlled buildings or separate sections of the facility.

    The new Price Storage in Azusa and Valencia Self Storage, both in California, present good examples of mixed-use storage for recreational vehicles, dry storage for boats and inside storage. Both are designed with perimeter buildings offering a natural barrier to the property. Ivan Cohen, owner of the Valencia facilit

    Characteristics Of A Successful Entrepreneur
    Studies have shown that successful entrepreneurs possess these characteristics:1. Self-confidenceThis is that magical power of having confidence in oneself and in one's powers and abilities.2. Achievement OrientedResults are gained by focused and sustained effort. They concentrate on achieving a specific goal, not just accomplishing a string of unrelated tasks.3. Risk TakerThey realize that there is a chance of loss inherent in achieving their goals, yet they have the confidence necessary to take calculated risks to achieve their goals.Entrepreneurs are people who will make decisions, take action, and think that they can control their own destinies. They are often motivated by a spirit of independence which leads them to believe that their success depends on raw effort and hard work, not luck.So which of these three main characteristics is the most important? Believe it or not, it has to be self-confidence. Wit
    for other personal goods. Make available multiple code numbers for a single unit, so that family members or friends can share the space. Take advantage of something called "zoning," available in the software. Use additional control points for climate-controlled buildings or separate sections of the facility.

    The new Price Storage in Azusa and Valencia Self Storage, both in California, present good examples of mixed-use storage for recreational vehicles, dry storage for boats and inside storage. Both are designed with perimeter buildings offering a natural barrier to the property. Ivan Cohen, owner of the Valencia facility, moved a plan through the permitting process that includes an attractive, separate, walled area for the RVs with its own gate and gate controls. Keypad zoning and time zoning make it convenient for both managers and tenants, according to Mike Beales, manager of the Azusa project. "We have to have some way to let the RVs in after hours. The people coming back from the lake at the end of the day simply can't get in during regular hours," he says.

    Lock Out the No-Pays and Slow-Pays

    A good layout of your facility with proper fencing cures the problems that come with most casual theft. Dockside slips, open bays and locked storage units all are used by people who occasionally forget to keep the bills paid on time. Delinquent tenants can be locked out with a good access-control system. Moving information from your accounting operations to your access-control operations proves to be a simple matter. Fortunately for owners, with a high level of cooperation among the vendors that specialize in serving the needs of the storage industry, a software link allows each program to share information with the other. Management programs tell the access programs which tenant codes should be valid. If a tenant goes delinquent, they're automatically locked out after a user-defined grace period.

    Having the security umbrella in place before the storm of complaints from tenants who've been ripped off or had their property vandalized makes good sense. Planning for security should be integrated at the architectural and engineering-design phase. Since that is not always practical, especially for older and existing facilities, good advice from experts helps. Digitech International, Inc., manufacturers and distributors of integrated access control and security systems to provide world class security solutions for self-storage and other facilities worldwide. says, "As an owner, you need to expect a vendor to help you design the types of systems and all the components that will help security tools work for you." Good planning simplifies the process and helps save money, especially for the final installation. You may visit Digitech on the web at http://www.digitech-intl.com to learn more about planning your facility.

    Add Security for More Profit and Less Liability Security for the self-storage industry has become more sophisticated and much more of a competitive tool. "We're seeing a lot of owners use individual unit door alarms, video surveillance and especially office security displays," comments Ti

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