ould have thought of him as a professional. As it is, they're just annoyed by him. They tend to turn off his commercials when they come on—they certainly don't want to chance experiencing him in the flesh.

A professional is not going to shout into the camera like Daffy Darryl does. He is going to speak clearly and calmly. He is going to know how to evoke whatever emotion you need your potential customers to feel. Do you need them to feel all warm and fuz

You've heard the guy with That Voice, right? He's the one with the TV promo voice, the one who can sell anything and make it sound like the best thing in the world. No one makes fun of this guy's voice, or the commercials he's on. That's because they're too busy thinking, “I want one of those.” Whenever you hear announcements, commercials or advertising jingles with a voice like that, a small part of you probably gives a little sigh of relief that you don't have to hear one more spot by Daffy Darryl shouting at the top of his lungs, or that jewelry store lady pretending to have a conversation with someone pretending to be a customer.

Now that you have something to sell, you're probably weighing your options. You're wondering if you really need that kind of promotion. You might be thinking, “Heck, I can do that. It's just talking.” After all, it probably costs a lot of money to get someone like that for a voiceover project. You don't even know how much real voice talent costs. Surely, it would be better to save the money and do it yourself. All you need to do is let people know that you're here, that you have a product or a service to offer. If you tell them how good it is, then they'll come running, right?

Well, think about this. That's exactly what Daffy Darryl thought when he made his first commercial. The sad thing is, he thought the same thing when he made his second commercial and his third and his fourth. He makes a lot of commercials, because he can afford to. After all, he isn't paying voice talent. One day, he tells himself, all of these commercials are going to pay off. One day, sales are going to pick up.

If Daffy Darryl had hired a professional voice actor in the beginning, he would probably have started selling a lot more after the first one. People would have wanted his product, because they would have thought of him as a professional. As it is, they're just annoyed by him. They tend to turn off his commercials when they come on—they certainly don't want to chance experiencing him in the flesh.

A professional is not going to shout into the camera like Daffy Darryl does. He is going to speak clearly and calmly. He is going to know how to evoke whatever emotion you need your potential customers to feel. Do you need them to feel all warm and fuz

ve to hear one more spot by Daffy Darryl shouting at the top of his lungs, or that jewelry store lady pretending to have a conversation with someone pretending to be a customer.

Now that you have something to sell, you're probably weighing your options. You're wondering if you really need that kind of promotion. You might be thinking, “Heck, I can do that. It's just talking.” After all, it probably costs a lot of money to get someone like that for a voiceover project. You don't even know how much real voice talent costs. Surely, it would be better to save the money and do it yourself. All you need to do is let people know that you're here, that you have a product or a service to offer. If you tell them how good it is, then they'll come running, right?

Well, think about this. That's exactly what Daffy Darryl thought when he made his first commercial. The sad thing is, he thought the same thing when he made his second commercial and his third and his fourth. He makes a lot of commercials, because he can afford to. After all, he isn't paying voice talent. One day, he tells himself, all of these commercials are going to pay off. One day, sales are going to pick up.

If Daffy Darryl had hired a professional voice actor in the beginning, he would probably have started selling a lot more after the first one. People would have wanted his product, because they would have thought of him as a professional. As it is, they're just annoyed by him. They tend to turn off his commercials when they come on—they certainly don't want to chance experiencing him in the flesh.

A professional is not going to shout into the camera like Daffy Darryl does. He is going to speak clearly and calmly. He is going to know how to evoke whatever emotion you need your potential customers to feel. Do you need them to feel all warm and fuz

eover project. You don't even know how much real voice talent costs. Surely, it would be better to save the money and do it yourself. All you need to do is let people know that you're here, that you have a product or a service to offer. If you tell them how good it is, then they'll come running, right?

Well, think about this. That's exactly what Daffy Darryl thought when he made his first commercial. The sad thing is, he thought the same thing when he made his second commercial and his third and his fourth. He makes a lot of commercials, because he can afford to. After all, he isn't paying voice talent. One day, he tells himself, all of these commercials are going to pay off. One day, sales are going to pick up.

If Daffy Darryl had hired a professional voice actor in the beginning, he would probably have started selling a lot more after the first one. People would have wanted his product, because they would have thought of him as a professional. As it is, they're just annoyed by him. They tend to turn off his commercials when they come on—they certainly don't want to chance experiencing him in the flesh.

A professional is not going to shout into the camera like Daffy Darryl does. He is going to speak clearly and calmly. He is going to know how to evoke whatever emotion you need your potential customers to feel. Do you need them to feel all warm and fuz

de his second commercial and his third and his fourth. He makes a lot of commercials, because he can afford to. After all, he isn't paying voice talent. One day, he tells himself, all of these commercials are going to pay off. One day, sales are going to pick up.

If Daffy Darryl had hired a professional voice actor in the beginning, he would probably have started selling a lot more after the first one. People would have wanted his product, because they would have thought of him as a professional. As it is, they're just annoyed by him. They tend to turn off his commercials when they come on—they certainly don't want to chance experiencing him in the flesh.

A professional is not going to shout into the camera like Daffy Darryl does. He is going to speak clearly and calmly. He is going to know how to evoke whatever emotion you need your potential customers to feel. Do you need them to feel all warm and fuz

ould have thought of him as a professional. As it is, they're just annoyed by him. They tend to turn off his commercials when they come on—they certainly don't want to chance experiencing him in the flesh.

A professional is not going to shout into the camera like Daffy Darryl does. He is going to speak clearly and calmly. He is going to know how to evoke whatever emotion you need your potential customers to feel. Do you need them to feel all warm and fuzzy so they'll buy your teddy bears? Professional voice talent can make them feel that. Do they need to feel that tingle of excitement that only a fast car can make you feel, so that they'll come to your auto parts warehouse? A professional can do that for you too.

The main thing that a professional voice actor is going to do for you, is to get the listener's mind off of his voice, and onto your product. He has to get their attention and then become immediately invisible. Believe me, if you get someone who can do that, he's worth spending money on up front, because he'll make money for you in the long run. It's all about the bottom line.