Case Study; The Re-Branding of an Online Think Tank
The Think Tank we started a few years back got to the point that we needed to expand and go with the demand for new members or keep it small. Either way, we had to do some thing. After much thought we decided to try a little re-branding;Our new title is The Online Think Tank (unless we decide to re-Brand it later to serve a greater audience or spin-off one division for

Branding: What It Means To Your Business
Do you know what the most recognised item in the world is ... it's the coke cola, believe it or not. A vacuum cleaner is not known by its proper name, but instead is known by a brand name – a Hoover (a manufacturer of vacuum cleaners). A photocopier was known for years not as a photocopier but as a Xerox machine – a manufacturer of photocopiers, a brand.This is how im

An Internet Presence Can Help You Land A Job
An Internet presence can help you land a job. By having visible content in your control ranking on the first page of Google when someone does a search on your name, you can absolutely put yourself ahead of anyone else you might be competing with for a job opportunity.A June 12, 2006 ExecuNet Press Release ("Growing Number Of Job Searches Disrupted By Digital Dirt" is possible for them and their business through effective prospecting. A strategic thinking marketer is always looking for new ideas and tips for becoming more effective with their prospecting efforts. A growing number of these successful strategic marketers have business coaches are reaping the benefits of prospecting tips from their business coaches. Here are some of the most effective tips regarding contacting your prospects, according to Your Strategic Thinking Business Coach.

Tip #1: When calling a prospect, DO NOT start your telephone conversation with that tired opening statement of “How are you today?” This will almost always raise a red flag and put the prospect on the defensive because it signals “telemarketer.” A more acceptable, mannerly and professional start is to introduce yourself and state why you are calling.

Tip #2: AVOID asking your prospect, “Are You Busy?” in your opening statement. It is much more professional to state the purpose of your call right away. In addition, it could be appropriate to state your respect for their time and give an estimat

aches are reaping the benefits of prospecting tips from their business coaches. Here are some of the most effective tips regarding contacting your prospects, according to Your Strategic Thinking Business Coach.

Tip #1: When calling a prospect, DO NOT start your telephone conversation with that tired opening statement of “How are you today?” This will almost always raise a red flag and put the prospect on the defensive because it signals “telemarketer.” A more acceptable, mannerly and professional start is to introduce yourself and state why you are calling.

Tip #2: AVOID asking your prospect, “Are You Busy?” in your opening statement. It is much more professional to state the purpose of your call right away. In addition, it could be appropriate to state your respect for their time and give an estimat

e conversation with that tired opening statement of “How are you today?” This will almost always raise a red flag and put the prospect on the defensive because it signals “telemarketer.” A more acceptable, mannerly and professional start is to introduce yourself and state why you are calling.

Tip #2: AVOID asking your prospect, “Are You Busy?” in your opening statement. It is much more professional to state the purpose of your call right away. In addition, it could be appropriate to state your respect for their time and give an estimat

hy you are calling.

Tip #2: AVOID asking your prospect, “Are You Busy?” in your opening statement. It is much more professional to state the purpose of your call right away. In addition, it could be appropriate to state your respect for their time and give an estimate of the time you would like to share with them on the phone. If you meet resistance to the amount of time or timing of the call, then it is proper to ask for them to give you a more appropriate time to call them.

Tip #3: DO NOT act like you know the person and are a close friend when you have never met them. Again, this is very detectable as being phony and also signals a “telemarketer” or some other unprofessional sales person.

Tip #4: DO share the name of a referral in your opening on the telephone, if this is how your phone contact was initiated. A trusted referral name will almost always put the contact at ease or at least much less defensive.

Tip #5: DO include some benefits into your opening on the telephone call. This is your opportunity to use your USP – Unique Selling Proposition, your 30 second elevator speech, etc. The more specific you make this, the better.

Tip #6: PREPARE mentally and be enthusiastic and positive. Smile while you are talking to the prospect. Yes, I know the person cannot see your smile, but believe me, they will know you are sm