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Will You Add? - Perhaps We Have Over Complicated Our Marketing Programmes?
IntroductionThere were two incidents, which inspired me to write this write-up, “When Expectations are not clear”. Sometime back, I had this interaction with a CEO of one of the most famous company in Bangalore, in his words, “it is impossible to give clear-cut job responsibilities and job specifications to an employee”. Second incident was an e-mail from one of my friend from Noida, stating, “Sanjeev, I expected a lot from you but you failed”. Well, having expectations are important and equally important is to communicate it properly.Why Expectations?Before I start expecting anything from others, I must be clear as what I am expecting from myself. Those, who have no expectations from themselves, have no right to expect anything from others. So, just ask your self:- What are your expectations from yourself?- Where
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Sources: AGB, NOP,
Nurturing your customers and helping them to develop into better people (who use more of what you sell) is often like raising children - but without the teenage worries! Customers need help to know how best to use your products and services. Look out for their needs and you will be rewarded in multiples.I can hear some of you thinking "Me! Nurture customers! How can I do that?" The good news is that it's not too hard. Just give yourself some time to get into a few good habits and…before you know it...you'll find yourself wanting the best for your customers every day.Nurturing activities come in many shapes and sizes. Try some of these for fit:Make it super easy for your customers to select which item they need from your range. Give information and tips to put them on the right track.Give your customers a guarantee of qual
Please consider this piece of evidence:
P & G wished to evaluate an advertising technique and asked that Dr. N.Roberto, Coca-Cola Foundation Professor of International Marketing, to evaluate over $10 million of independent research examining the effectiveness of this technique, that claimed to make advertising more effective and accountable.
His conclusion:
“The interactive programme and the participating products generated recall scores that are more than 50% more productive than normal advertising. The effect on purchase intention is just as impressive if not much more.
All these productivity increments are attainable at a reasonably inexpensive budget with one client revealing that for its participating brand, its quarter television expenditure was $5.7 million as compared to its budget for this technique of $0.5 million. This 1:10 ratio has been obtained in a number of countries.” Source: AGB: Gallup: Martyn Research: Bourke: NOP. City Insights & more.
This technique creates a personal dialogue between your brand(s) and your customer and is truly interactive. One of the many benefits that this interaction brings to you is that you can use existing media to create really effective and accountable programmes.
This would then allow you to generate the sort of results demonstrated above and, at the same time, make your existing reach and frequency model on television work that much harder! Demonstrably so!
And you don't have to change a thing…you can continue your current advertising, with the additional advantage of positively developing it as a result of the feedback you generate, making it even more effective.
So, ten times more effective, without changing anything. Don't you think that that's an opportunity to good to be missed?
When interactive “events” have been prepared together with a direct request for the viewer to pay particular attention to participating TV commercials, there is a substantial and measurable lift in brand awareness and message comprehension, which always lead to increases in sales.
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Sources: AGB, NOP,
What is a Career Portfolio?The original portfolio used by artists looking for work was simply a collection of works demonstrative of the artists style and ability. Because their works varied in size and shape, portfolios came in all sizes and shapes. Fashion designers would lug a box of their clothing and accessory designs from interview to interview hoping for the big break. Potential employers or commission agents could view the art or garments and decide if applicants were likely to be able to paint or design what they had in mind. In more recent days, people such as architects, whose work has a personal dimension, carried rolls of drawings and photographs to interviews.Now others have realised the potential of portfolios and jumped onto the bandwagon, but with electronic and physical portfolios.A portfolio is, accordi
All these productivity increments are attainable at a reasonably inexpensive budget with one client revealing that for its participating brand, its quarter television expenditure was $5.7 million as compared to its budget for this technique of $0.5 million. This 1:10 ratio has been obtained in a number of countries.” Source: AGB: Gallup: Martyn Research: Bourke: NOP. City Insights & more.
This technique creates a personal dialogue between your brand(s) and your customer and is truly interactive. One of the many benefits that this interaction brings to you is that you can use existing media to create really effective and accountable programmes.
This would then allow you to generate the sort of results demonstrated above and, at the same time, make your existing reach and frequency model on television work that much harder! Demonstrably so!
And you don't have to change a thing…you can continue your current advertising, with the additional advantage of positively developing it as a result of the feedback you generate, making it even more effective.
So, ten times more effective, without changing anything. Don't you think that that's an opportunity to good to be missed?
When interactive “events” have been prepared together with a direct request for the viewer to pay particular attention to participating TV commercials, there is a substantial and measurable lift in brand awareness and message comprehension, which always lead to increases in sales.
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Sources: AGB, NOP,
In our previous installments of medical billing and the electronic transmission of claims, we touched on the topic of trailer records and the importance of record hierarchy. In this installment we're going to take a detailed look at the claim level trailer record, which is the XA0 record.The XA0 record must be transmitted with each individual patient claim. If a patient has five items, or FA0 records, that have to be billed, then the XA0 record must give the totals for all those FA0 records, including totals for all other records attached to each individual patient. Let's go over each of the individual fields in the XA0 record.XA0 field 1, positions 1 - 3, is the record type. This field must be filled with XA0 or the claim will be denied. Also, this record must come after all C, D, E, F, G and H records for that particular patient
This technique creates a personal dialogue between your brand(s) and your customer and is truly interactive. One of the many benefits that this interaction brings to you is that you can use existing media to create really effective and accountable programmes.
This would then allow you to generate the sort of results demonstrated above and, at the same time, make your existing reach and frequency model on television work that much harder! Demonstrably so!
And you don't have to change a thing…you can continue your current advertising, with the additional advantage of positively developing it as a result of the feedback you generate, making it even more effective.
So, ten times more effective, without changing anything. Don't you think that that's an opportunity to good to be missed?
When interactive “events” have been prepared together with a direct request for the viewer to pay particular attention to participating TV commercials, there is a substantial and measurable lift in brand awareness and message comprehension, which always lead to increases in sales.
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Sources: AGB, NOP,
Few building owners enjoy speaking to a salesperson. However, some of these same owners make the ordeal a financial and professional nightmare by going into the process unprepared.Keep in mind that the salesperson is paid on commission. If you don’t hire their company, they aren’t paid. So, many salespeople will say and do almost anything to get your business. Basically, they are the ‘hunter’ and you are the ‘hunted’.And, to make matters worse, the ‘hunted’ (you) often times help the hunter (the salesperson) land their prey, resulting in a nice size commission check for them.Here are some of the common mistakes Business Owner make while dealing with a janitorial salesperson.1. Letting them know that you are clueless to what it cost to clean your building. I use the word ‘clueless’ on purpose, so as to emphasis how vu
And you don't have to change a thing…you can continue your current advertising, with the additional advantage of positively developing it as a result of the feedback you generate, making it even more effective.
So, ten times more effective, without changing anything. Don't you think that that's an opportunity to good to be missed?
When interactive “events” have been prepared together with a direct request for the viewer to pay particular attention to participating TV commercials, there is a substantial and measurable lift in brand awareness and message comprehension, which always lead to increases in sales.
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Sources: AGB, NOP,
Over 3 of my meetings with 3 business owners last week, what really shocked me was how uncommon common sense was. 2 out of 3 I spoke to do not know what is the most important thing in their business. They keep on trying on other things that are not important. As we know, every business has ONE most important thing in their particular industry. You need to do well in your most important thing and the rest will take care of itself.For Manufacturing: Most important is your quality consistency and how low is your unit cost. It doesn't matter if you have a proprietary technology but if you can't produce the goods in a consistent manner, nobody will buy it. Look at the failed air purifier industry and you'll know what I mean.For Trading: As you are a pure middle man (like CAO), you need to be cash rich or have access to
To demonstrate the effectiveness of interactive programmes linked to terrestrial TV here are just some examples of the increases recorded by independent research.
Sources: AGB, NOP, Gallup
According to Gallup the four participating brands, Birds Eye Fish Fingers, Sara Lee, Sunsilk Shampoo, Duracell Batteries experienced an average increase in awareness of television advertising of 231%.
These results are just the tip of the iceberg in demonstrating that terrestrial TV aligned with interactive events can produce staggering increases in all key measurements, including sales.
The first rule of your advertising, obviously, is to get noticed but that is easier said than done. In the advertising arena everyone is trying to get noticed and as is clearly accepted these days, this results in substantial levels of clutter.
However, link terrestrial TV to interactive "events" in print and you will discover, that your job of creating additional sales becomes much, much, easier. And isn't that what you want, an easier job with less hassle?
The one problem facing interactive advertising is the fact that it has become a clich? in recent years, without any very clear or consistent definition of what the word means or how it is supposed to work.
Properly executed it has none of the theorising that lies behind the arguments about various forms of so-called interactive communication using direct marketing and electronic media (most of which involves at best the minimum of true interactivity).
It is both practical and down-to-earth and uses a readily comprehensible and verified mechanism to expand the relevance and salience of advertising and other forms of marketing communications. You can apply it to all of the major media and to various other forms of communication, including new media. There is no theoretical reason why it should not also be applied to packaging designs or product literature.
So why the need for interactive "Events"?
There is a clear understanding nowadays, that your customers want to be tak
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