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Will You Add? - Mystery Shoppers Enhance Tradeshow Performance
Customer Service is not as simple as students may surmise. But that does not mean that any business cannot at least improve upon their customer service. I suppose there is a book called; Customer Service for Dummies. And if you want to improve your customer service skills and you think you are a dumb dumb then let me offer a few tips on things you can do to make your current customer service even better.1.) Talk to your customers ask them what they like or do not like. Ask them how you can improve. After all your customers know what they want in good customer serv
If that doesn’t work, or you want a wholly objective opinion, you can hire a mystery shopper. Mystery shoppers walk the show floor, and will visit your display. Without identifying themselves, they assess your team’s performance. Were they greeted promptly? Did your team ask qualifying questions? Was the level of professionalism and product knowledge displayed in keeping with your company’s expectations?
The mystery shopper will let you know. These professionals are not only objective, the best ones are well versed in what makes an effective tradeshow exhibit. Simply knowing that a mystery shopper will be stopping by the booth can act as
Conducting a background checks serves many purposes. They enhance security in the workforce, reduce turnover, and minimize the occurrence of employee theft. Apart from this it also leaves a person with the peace of mind in knowing that they have made the right decision in the hiring process. Business owners are required to know details of their workforce and what their background is. Employers should also include notification of the types of background checks carried out, in their pre-employment literature. Apart from business firms, individuals and families may also requir
Are you sure? You might be the last person who can answer this question honestly. It’s not that you don’t want to -- it’s that you can’t.
Let’s face it. After you’ve spent weeks, even months, planning, preparing and practicing your exhibit routine, you’re no longer objective. You’re too close to your work to see it as a stranger would. This is no fault of your own. It’s human nature. We can’t engage with our work and distance ourselves from it at the same time.
Yet it is critical that our tradeshow performance be excellent. Your organization’s financial well being depends in part of what attendees learn about your company from your exhibit. How will you know, at the end of the day, what they thought of your booth?
This is where the mystery shopper comes in. By stopping by your exhibit and doing a little covert surveillance, the mystery shopper can provide you with a critical and fair assessment of your performance.
This skilled professional will assess your booth on many levels. Was your team as polished as you thought they were? Was that clever signage really that funny? Did the giveaway items appeal or were they just so much more stuff to haul around the show floor? The mystery shopper can tell you.
Getting an objective opinion of your exhibit is one very valuable and valid reason to hire a mystery shopper. It’s not the only one. There’s another reason to consider hiring a mystery shopper, especially if you have a larger company with several display teams.
When the cat’s away, the mouse will play. It’s an old saying, with more than a little modern truth to it. Any time the boss is out of the office, for example, employees tend to slack off a little bit. It’s a good time to chat and surf the web.
What happens when it’s not the boss who’s away, but the employees? If you’ve packed up your sales team and shipped them across the country to a tradeshow, how do you know they’re performing up to your standards?
We all like to hope that professionalism and responsibility will carry the day. Employees who do a good job all the rest of the year will probably continue to do well in the tradeshow environment. It might be a safe bet -- but do you want to take chances with your company’s reputation?
If the answer to that question is no, you have a few options.
The first is to go to the show yourself, and keep an eye on things. If you can’t go, you could delegate this duty to a trusted supervisor.
If that doesn’t work, or you want a wholly objective opinion, you can hire a mystery shopper. Mystery shoppers walk the show floor, and will visit your display. Without identifying themselves, they assess your team’s performance. Were they greeted promptly? Did your team ask qualifying questions? Was the level of professionalism and product knowledge displayed in keeping with your company’s expectations?
The mystery shopper will let you know. These professionals are not only objective, the best ones are well versed in what makes an effective tradeshow exhibit. Simply knowing that a mystery shopper will be stopping by the booth can act as a
Advertising on television is one of the most effective ways to reach your target audience. With nearly 99 percent of American households owning a television, it is marketing tool that almost any type of business could use effectively to its advantage.Unfortunately many small businesses don’t even think about advertising on television because they feel it is just too expensive. Small business owners feel that television is a medium that is reserved for only large companies with huge advertising budgets.However, with the growth of cable and regional television,
Yet it is critical that our tradeshow performance be excellent. Your organization’s financial well being depends in part of what attendees learn about your company from your exhibit. How will you know, at the end of the day, what they thought of your booth?
This is where the mystery shopper comes in. By stopping by your exhibit and doing a little covert surveillance, the mystery shopper can provide you with a critical and fair assessment of your performance.
This skilled professional will assess your booth on many levels. Was your team as polished as you thought they were? Was that clever signage really that funny? Did the giveaway items appeal or were they just so much more stuff to haul around the show floor? The mystery shopper can tell you.
Getting an objective opinion of your exhibit is one very valuable and valid reason to hire a mystery shopper. It’s not the only one. There’s another reason to consider hiring a mystery shopper, especially if you have a larger company with several display teams.
When the cat’s away, the mouse will play. It’s an old saying, with more than a little modern truth to it. Any time the boss is out of the office, for example, employees tend to slack off a little bit. It’s a good time to chat and surf the web.
What happens when it’s not the boss who’s away, but the employees? If you’ve packed up your sales team and shipped them across the country to a tradeshow, how do you know they’re performing up to your standards?
We all like to hope that professionalism and responsibility will carry the day. Employees who do a good job all the rest of the year will probably continue to do well in the tradeshow environment. It might be a safe bet -- but do you want to take chances with your company’s reputation?
If the answer to that question is no, you have a few options.
The first is to go to the show yourself, and keep an eye on things. If you can’t go, you could delegate this duty to a trusted supervisor.
If that doesn’t work, or you want a wholly objective opinion, you can hire a mystery shopper. Mystery shoppers walk the show floor, and will visit your display. Without identifying themselves, they assess your team’s performance. Were they greeted promptly? Did your team ask qualifying questions? Was the level of professionalism and product knowledge displayed in keeping with your company’s expectations?
The mystery shopper will let you know. These professionals are not only objective, the best ones are well versed in what makes an effective tradeshow exhibit. Simply knowing that a mystery shopper will be stopping by the booth can act as
Links are one of the most convenient features of the internet. The ability to go from website to website and land exactly at the information you are looking for is like opening a book and getting the page you need every time.If you can anticipate the information that your event participants need and point them directly to it, when they need it, you will get more registrations and make registering and attending your event more enjoyable and beneficial.Before we get to a list of links that you may want to use, keep in mind that you can over do it. Try to keep yo
Getting an objective opinion of your exhibit is one very valuable and valid reason to hire a mystery shopper. It’s not the only one. There’s another reason to consider hiring a mystery shopper, especially if you have a larger company with several display teams.
When the cat’s away, the mouse will play. It’s an old saying, with more than a little modern truth to it. Any time the boss is out of the office, for example, employees tend to slack off a little bit. It’s a good time to chat and surf the web.
What happens when it’s not the boss who’s away, but the employees? If you’ve packed up your sales team and shipped them across the country to a tradeshow, how do you know they’re performing up to your standards?
We all like to hope that professionalism and responsibility will carry the day. Employees who do a good job all the rest of the year will probably continue to do well in the tradeshow environment. It might be a safe bet -- but do you want to take chances with your company’s reputation?
If the answer to that question is no, you have a few options.
The first is to go to the show yourself, and keep an eye on things. If you can’t go, you could delegate this duty to a trusted supervisor.
If that doesn’t work, or you want a wholly objective opinion, you can hire a mystery shopper. Mystery shoppers walk the show floor, and will visit your display. Without identifying themselves, they assess your team’s performance. Were they greeted promptly? Did your team ask qualifying questions? Was the level of professionalism and product knowledge displayed in keeping with your company’s expectations?
The mystery shopper will let you know. These professionals are not only objective, the best ones are well versed in what makes an effective tradeshow exhibit. Simply knowing that a mystery shopper will be stopping by the booth can act as
What is the first thing you would do if you started losing your key customers to your competitors?Well the simplest way to find out why they are leaving and stop the loss of business is to obviously ask them. To find out what made them leave you and what attracted them to another supplier.In the same way, you should make ‘exit interviews’ with employees who leave your business a standard part of your procedures.Usually conducted in their last few days, an exit interview is a conversation between you and
We all like to hope that professionalism and responsibility will carry the day. Employees who do a good job all the rest of the year will probably continue to do well in the tradeshow environment. It might be a safe bet -- but do you want to take chances with your company’s reputation?
If the answer to that question is no, you have a few options.
The first is to go to the show yourself, and keep an eye on things. If you can’t go, you could delegate this duty to a trusted supervisor.
If that doesn’t work, or you want a wholly objective opinion, you can hire a mystery shopper. Mystery shoppers walk the show floor, and will visit your display. Without identifying themselves, they assess your team’s performance. Were they greeted promptly? Did your team ask qualifying questions? Was the level of professionalism and product knowledge displayed in keeping with your company’s expectations?
The mystery shopper will let you know. These professionals are not only objective, the best ones are well versed in what makes an effective tradeshow exhibit. Simply knowing that a mystery shopper will be stopping by the booth can act as
As an organizational consultant, the leaders that I find that are most in demand today are those that can motivate and engage employees that are outside of the scope of their functional responsibilities. The same holds true for the non-profit organizations I work with.What make these leaders effective? Leaders who are effective in leading others -- particularly when they are not in a boss / subordinate relationship -- typically exhibit the following behaviors:1. They are ethical in their actions. They are clear about their values, goals, and expectation
If that doesn’t work, or you want a wholly objective opinion, you can hire a mystery shopper. Mystery shoppers walk the show floor, and will visit your display. Without identifying themselves, they assess your team’s performance. Were they greeted promptly? Did your team ask qualifying questions? Was the level of professionalism and product knowledge displayed in keeping with your company’s expectations?
The mystery shopper will let you know. These professionals are not only objective, the best ones are well versed in what makes an effective tradeshow exhibit. Simply knowing that a mystery shopper will be stopping by the booth can act as a de facto ‘cat’ for your booth staffers. When they don’t know who the important attendee they have to impress is, all attendees become important. That’s good news for your company!
You might also opt not to let your team know about the mystery shopper. This way, the mystery shopper will get to assess the exhibit as it really is, without any special pretense or put-on behaviors. If your team is doing a good job, the mystery shopper will see that. If things aren’t as you might wish them to be, the mystery shopper will see that too.
The mystery shopper can let you know of any performance problems. The first step to improved performance is to have an accurate assessment of the current exhibiting situation. This assessment will allow you to identify weak areas and pinpoint performance problems -- information that’s critical to have if you want to formulate solutions. That’s what a mystery shopper can provide.
From critical exhibit assessment to objective performance review, the mystery shopper provides a critical service to the exhibitor. Everyone can benefit from having a fresh set of eyes on them, from fledgling exhibitors to the ‘old pros’. Consider having a mystery shopper work with you on your next show. You’ll be amazed what you can learn.
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