implies that you have to do something, whereas “Puts” implies that something is done for you – a minor change and a huge difference.

Whenever you describe your products and services you want to couch them in language that implies quality, value, and above all ease of use. Here are some bad words to avoid when you write copy: cost, price, complex, learn,

When you are writing copy or preparing a sales presentation you need to be very careful about the words you choose. The wrong word can instantly turn a prospect off, whereas the write ones will lead to greater success. It’s easy to speak without thinking, but when you depend on your message to put the bread on the table you can’t afford not to pay attention to what you say.

Anybody who has done an extensive amount of selling will tell you there are certain words that help seal the deal and others that will kill the deal. For instance, whenever you have contract that needs to be signed refer to it as an agreement. Legal documents and contracts scare people but agreements are different. It is the same thing with the price of your product or service. People don’t like to “pay” for anything, but if you ask them if they want to invest than that is a different story.

I can remember one amazing real world example of this. There was a marketing company producing some kind of product that helped take the hassle out of your marketing efforts. In a mailing they did they used the headline “Put Your Marketing On Autopilot!”. While there response was good, they did some testing and made a one letter change that improved response dramatically. Can you guess what it is …? They changed the headline to read: “Puts Your Marketing On Autopilot!”. Now why would such a simple change boost response? Because the word “Put” implies that you have to do something, whereas “Puts” implies that something is done for you – a minor change and a huge difference.

Whenever you describe your products and services you want to couch them in language that implies quality, value, and above all ease of use. Here are some bad words to avoid when you write copy: cost, price, complex, learn,

to what you say.

Anybody who has done an extensive amount of selling will tell you there are certain words that help seal the deal and others that will kill the deal. For instance, whenever you have contract that needs to be signed refer to it as an agreement. Legal documents and contracts scare people but agreements are different. It is the same thing with the price of your product or service. People don’t like to “pay” for anything, but if you ask them if they want to invest than that is a different story.

I can remember one amazing real world example of this. There was a marketing company producing some kind of product that helped take the hassle out of your marketing efforts. In a mailing they did they used the headline “Put Your Marketing On Autopilot!”. While there response was good, they did some testing and made a one letter change that improved response dramatically. Can you guess what it is …? They changed the headline to read: “Puts Your Marketing On Autopilot!”. Now why would such a simple change boost response? Because the word “Put” implies that you have to do something, whereas “Puts” implies that something is done for you – a minor change and a huge difference.

Whenever you describe your products and services you want to couch them in language that implies quality, value, and above all ease of use. Here are some bad words to avoid when you write copy: cost, price, complex, learn,

ng with the price of your product or service. People don’t like to “pay” for anything, but if you ask them if they want to invest than that is a different story.

I can remember one amazing real world example of this. There was a marketing company producing some kind of product that helped take the hassle out of your marketing efforts. In a mailing they did they used the headline “Put Your Marketing On Autopilot!”. While there response was good, they did some testing and made a one letter change that improved response dramatically. Can you guess what it is …? They changed the headline to read: “Puts Your Marketing On Autopilot!”. Now why would such a simple change boost response? Because the word “Put” implies that you have to do something, whereas “Puts” implies that something is done for you – a minor change and a huge difference.

Whenever you describe your products and services you want to couch them in language that implies quality, value, and above all ease of use. Here are some bad words to avoid when you write copy: cost, price, complex, learn,

did they used the headline “Put Your Marketing On Autopilot!”. While there response was good, they did some testing and made a one letter change that improved response dramatically. Can you guess what it is …? They changed the headline to read: “Puts Your Marketing On Autopilot!”. Now why would such a simple change boost response? Because the word “Put” implies that you have to do something, whereas “Puts” implies that something is done for you – a minor change and a huge difference.

Whenever you describe your products and services you want to couch them in language that implies quality, value, and above all ease of use. Here are some bad words to avoid when you write copy: cost, price, complex, learn,

implies that you have to do something, whereas “Puts” implies that something is done for you – a minor change and a huge difference.

Whenever you describe your products and services you want to couch them in language that implies quality, value, and above all ease of use. Here are some bad words to avoid when you write copy: cost, price, complex, learn, work, earn, deal, but, worry, difficult, decision, liability, obligation, hurt, death, failure, and sell. If you notice, these words all imply some kind of negativity or at the very least effort when your picture them. Now, here are some words to make sure you use when writing sales copy: experience, get, love, proven, value, fun, and, trust, deserve, new, right, discovery, safety, and profit. Each of these words carries a positive mental picture when you think of them. If you focus on eliminating these negative words from your sales vocabulary and replace them with positive ones you will see your closing percentages increase. Words matter. What you say is at least as important as how you say it.