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  • Will You Add? - Private Practice Marketing Secrets - Top 7 Benefits of Exhibiting at Conferences

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    irectly related professionals in your niche, or they may represent other services that your ideal client may want to use as well. Connect with them. I've made professional contacts, created long term referral sources, and have even begun joint ventures as a result of making contact with fellow exhibitors.

    Benefit #6 - Refines your laser speech Because you may have only a few short seconds to speak to prospects, you learn to refine your

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    Exhibiting at a conference is a private practice marketing skill that can be learned and used just like all the rest of the skills. Here are a few of the clear and powerful benefits of exhibiting at a conference.

    Benefit #1 - You are seen as the expert No matter your area of expertise, when you exhibit at a conference you are seen as the expert. Just by being there, setting up your booth, and talking with people, you are preceived as an expert in your field.

    Benefit #2 - Awesome networking opportunity Networking is one of the top three ways, along with speaking and writing, to get new clients. At a conference, you can network with presenters, colleagues, and your ideal clients. It's a three-in-one big win!

    Benefit #3 - You get to stretch yourself Exhibiting and networking may not be your most comfortable thing. That's fine. Here is a little secret but you can't tell anyone - I'm basically a shy person - I've just made the decisions over years and years to stretch myself to grow in ways that have been to my benefit. You can too, and this in a great opportunity to do so.

    Benefit #4 - Prospects, Prospects, Prospects You can come away from a conference with more new prospects than you know what to do with. Talk to people, make the first move. Have a really great "gem" to give to prospects, such as a free CD. As prospects walk by your exhibit booth, hand them your CD and ask "Do you have one of my free CDs on (your niche) yet?" You then give them one in exchange for filling out a form that signs them up for your newsletter or free ecourse. You'll walk away with more prospects that you can imagine.

    Benefit #5 - Great professional contacts Other professionals will be exhibiting at the conference too. They may be directly related professionals in your niche, or they may represent other services that your ideal client may want to use as well. Connect with them. I've made professional contacts, created long term referral sources, and have even begun joint ventures as a result of making contact with fellow exhibitors.

    Benefit #6 - Refines your laser speech Because you may have only a few short seconds to speak to prospects, you learn to refine your

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    n expert in your field.

    Benefit #2 - Awesome networking opportunity Networking is one of the top three ways, along with speaking and writing, to get new clients. At a conference, you can network with presenters, colleagues, and your ideal clients. It's a three-in-one big win!

    Benefit #3 - You get to stretch yourself Exhibiting and networking may not be your most comfortable thing. That's fine. Here is a little secret but you can't tell anyone - I'm basically a shy person - I've just made the decisions over years and years to stretch myself to grow in ways that have been to my benefit. You can too, and this in a great opportunity to do so.

    Benefit #4 - Prospects, Prospects, Prospects You can come away from a conference with more new prospects than you know what to do with. Talk to people, make the first move. Have a really great "gem" to give to prospects, such as a free CD. As prospects walk by your exhibit booth, hand them your CD and ask "Do you have one of my free CDs on (your niche) yet?" You then give them one in exchange for filling out a form that signs them up for your newsletter or free ecourse. You'll walk away with more prospects that you can imagine.

    Benefit #5 - Great professional contacts Other professionals will be exhibiting at the conference too. They may be directly related professionals in your niche, or they may represent other services that your ideal client may want to use as well. Connect with them. I've made professional contacts, created long term referral sources, and have even begun joint ventures as a result of making contact with fellow exhibitors.

    Benefit #6 - Refines your laser speech Because you may have only a few short seconds to speak to prospects, you learn to refine your

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    ret but you can't tell anyone - I'm basically a shy person - I've just made the decisions over years and years to stretch myself to grow in ways that have been to my benefit. You can too, and this in a great opportunity to do so.

    Benefit #4 - Prospects, Prospects, Prospects You can come away from a conference with more new prospects than you know what to do with. Talk to people, make the first move. Have a really great "gem" to give to prospects, such as a free CD. As prospects walk by your exhibit booth, hand them your CD and ask "Do you have one of my free CDs on (your niche) yet?" You then give them one in exchange for filling out a form that signs them up for your newsletter or free ecourse. You'll walk away with more prospects that you can imagine.

    Benefit #5 - Great professional contacts Other professionals will be exhibiting at the conference too. They may be directly related professionals in your niche, or they may represent other services that your ideal client may want to use as well. Connect with them. I've made professional contacts, created long term referral sources, and have even begun joint ventures as a result of making contact with fellow exhibitors.

    Benefit #6 - Refines your laser speech Because you may have only a few short seconds to speak to prospects, you learn to refine your

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    prospects, such as a free CD. As prospects walk by your exhibit booth, hand them your CD and ask "Do you have one of my free CDs on (your niche) yet?" You then give them one in exchange for filling out a form that signs them up for your newsletter or free ecourse. You'll walk away with more prospects that you can imagine.

    Benefit #5 - Great professional contacts Other professionals will be exhibiting at the conference too. They may be directly related professionals in your niche, or they may represent other services that your ideal client may want to use as well. Connect with them. I've made professional contacts, created long term referral sources, and have even begun joint ventures as a result of making contact with fellow exhibitors.

    Benefit #6 - Refines your laser speech Because you may have only a few short seconds to speak to prospects, you learn to refine your

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    irectly related professionals in your niche, or they may represent other services that your ideal client may want to use as well. Connect with them. I've made professional contacts, created long term referral sources, and have even begun joint ventures as a result of making contact with fellow exhibitors.

    Benefit #6 - Refines your laser speech Because you may have only a few short seconds to speak to prospects, you learn to refine your laser speech down to the bare essential and compelling information. You also learn to design a laser speech of varying lengths, because sometimes you have just a few seconds, somethimes just a few minutes, sometimes longer.

    Benefit #7 - You put yourself out there You have heard of the law of attraction, yes?

    The law of attraction is what is working for you when you put your self out there. Whether you are speaking, exhibiting or simply attending a conference or seminar, you have an opportunity for all of the above benefits. And more. There is something magical about the things that come your way when you put yourself out there. I could easily spend another 30 minutes giving example after example from my own life, but that is another article.

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