Will You Add? - Business

Promoting Your Customer as a Brand Strategy
Promote your customers through your brand. If you put on a special event such as a seminar, make sure you include your current customers and have them invite their customers. This way you are spreading the brand recognition and your customers have been able to participate in an ev

Using ROI (Return on Investment) as a Marketing Tool
One thing that I’ve learned after 35 years in advertising is that no business wants to pay more than they have to for promotional expenses. It’s understandable considering all the various marketing options and the associated costs. A business has so many fixed overhead expenses fr

Private practice marketing is enough of a challenge without all the obstacles we put in our own way. Here is an example of how I got in my own way and the reframe I used to remove the obstacle.

It was fall of '04 and I was getting ready to expand in some way, looking for other things to do and I was looking for ways to build my practice, even though I had a great one at the time.

But as those things began to grow, one of the things noticed was I was really kind of holding myself back. And I thought what in the world is this about? So there I was at, what was that then, 46‑47, having experienced more success than I'd ever thought I would in my whole career. I mean, I had a full private practice, straight pay, no insurance, no managed care, I was a professional speaker, I'd been a syndicated relationship columnist for several years, more things than I knew what to do with, and more business than I could handle.

So as I kind of dug deeper into what was holding me back, I had this notion. And I'm not sure where it came from, still it doesn't matter, I had this notion that somehow I had peaked, OK? And this was as good as it was going to get. OK, I'd gotten lucky, I'd gotten s

Types of Floor Coverings and Basic Floor Care Tips
There are so many different types of hard floor coverings these days, it's hard to keep up with learning how to care for each of the different kinds. And if you're a cleaning contractor, you don't want to make a costly mistake by using something on a floor that could be harmful or

to expand in some way, looking for other things to do and I was looking for ways to build my practice, even though I had a great one at the time.

Small Business Starting - Finding Employees with Skills to Do the Work
Employee turnover is a problem for small businesses especially if they are experiencing budgetary restrictions. For this and other reasons, most small business owners want to match the right employee with the job. There are times when a position may require someone with special

ing myself back. And I thought what in the world is this about? So there I was at, what was that then, 46‑47, having experienced more success than I'd ever thought I would in my whole career. I mean, I had a full private practice, straight pay, no insurance, no managed care, I was a professional speaker, I'd been a syndicated relationship columnist for several years, more things than I knew what to do with, and more business than I could handle.

A Key Step For New Business Owners
Many a guru has opined on the keys to business success. While everyone has an opinion, I am going to focus on a more practical step you can take that will make a big difference.So, what is this magical step? It is to find a good accountant. Not exactly what you were expecti

ht pay, no insurance, no managed care, I was a professional speaker, I'd been a syndicated relationship columnist for several years, more things than I knew what to do with, and more business than I could handle.

Managing Risks Of Simultaneous Operations
The common difficulty I see is that businesses lack in the skill to identify them. Let's take a look at some common simultaneous operations:Drilling in an operational pit;Performing maintenance on equipment in operational areas;Watering mine roads;

er into what was holding me back, I had this notion. And I'm not sure where it came from, still it doesn't matter, I had this notion that somehow I had peaked, OK? And this was as good as it was going to get. OK, I'd gotten lucky, I'd gotten successful early, and I had peaked. And at best I could hang on and maintain the way things were, and at worst it was all downhill from here, sort of the downslide into retirement.

Now, do you think that would get in my way a little bit? Heck, yeah! So I started playing with a reframe. How else can I look at this, how can I argue with this obstacle? And being a child of '70s music, I mean, give me any song and I'll tell you who did it, what year, probably what cut it was on the album or 8‑track, that's dating myself.

What began to play in my head was an old Bachman‑Turner Overdrive song with the chorus "You aint seen nothing yet," OK? And so that kind of became my theme song for a while, "You aint seen nothing yet." And it got me past that obstacle, and I've expanded a little bit in the last few years.

So whatever it is for you it may be silly sounding like mine is, and even the reframe or the solution strategy might be silly, b

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In 1971, Alvin Toffler’s book, Future Shock, shook the world. Toffler predicted that “millions of ordinary, psychologically normal people will face an abrupt collision with the future . . . many of them will find it increasingly painful to keep up with the incessant demand for change that characterizes our time.” Thirty-five years later, we can say that Toffler has been proven correct in this assertion. And the ‘incessant demand for change’ continues unabated while the ‘painfulness in trying to keep up’ afflicts more and more people throughout the world.

Balancing the budget in a small business is no easy feat. Depending on the type of business you have and the type of clients you service can make or break your business.

This article discusses some key cash flow management techniques to help you stay in the black.

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