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Will You Add? - Small Business Marketing - How Much Follow Up Is Enough?
Guidelines for selecting a LLC NameSelecting a name for your LLC is one of the first steps in organizing your LLC. The California Secretary of State, will first check to make sure that your selected name is not currently in active use by another California LLC. In the State of California, LLC and Corporation names are distinctly separate. For example, it is possible to have similar names that only differ by the corporate identifer. There can be a name of 'Company Name, LLC' and 'Comp
It is important to remember that just because you are ready to sell your product or service, does not mean your prospect is ready to buy it. They'll buy when THEY are ready or have an imminent need for what you are offering. Until that time, your job is to provide value, educate them and remind them you are there and available whenever they are ready.
Don't Worry About Being A Pest
If you are providing value, you really don't have to worry about
The innovations in technology had made it easier and faster for clients to deal with any projects they want for their business. The introduction of online marketing and ordering had made it easier for both advertisers and printers to cope with each other. This is because you no longer need to exert effort just to look for your local print shop.Postcard online printing companies had made it easier for you to deal with your postcard printing jobs. With just a click of the mouse you are able to rende
"So I have the new prospects and I send them 'Good to meet you' cards. In three months I send them another card ... then what? How do I develop and build relationships with busy interior designers so they'll think of me for decorative painting?
Building Relationships Takes Dedication and Frequency
In marketing, it's all about frequency. Sending out a "good to meet you card" is great, but waiting three months is way too long. By that time, your prospect has probably already forgotten about you.
The 3-10x Rule
Did you know that you need to hit your prospects at least 3 to 10 times in order to get their attention and move them to action? Maybe even more. So, it's crucial that you set up a marketing system that allows you to repeatedly follow-up with your prospects at least this many times.
There's a reason when someone subscribes to my email list that they receive three email messages within the first 7 days. And, there's a reason I take the time to write and distribute this Ezine every single week.
It's because I know that even if my subscribers don't read every issue, I am reminding them every single week that I am here, sharing valuable information and letting them know I am available to help them with their marketing, if they are ready for some help.
You Must Provide Value
In my experience, the best way to build relationships is by providing value. While sending the occasional postcard or promotional letter may serve to remind your prospects about your product or service, it won't do much to build a relationship with them.
You must provide them with valuable information. Maybe my subscriber who wrote in with the question about following up could send out weekly, biweekly or monthly tips on decorating. Maybe it's a quick painting or color tip or trend. Or, maybe it's educational information about decorative painting.
Your Prospects Buy When They're Ready, Not When You Are
It is important to remember that just because you are ready to sell your product or service, does not mean your prospect is ready to buy it. They'll buy when THEY are ready or have an imminent need for what you are offering. Until that time, your job is to provide value, educate them and remind them you are there and available whenever they are ready.
Don't Worry About Being A Pest
If you are providing value, you really don't have to worry about
One of the biggest obstacles faced by non-profit organizations on a regular basis is – you guessed it – fundraising. We’re all aware of the most basic and common fundraisers since we see them all the time; carwashes, bake sales, dinners, raffles, and the list goes on. Isn’t there a better alternative? Read on…Depending on the size of the organization, these can be relatively profitable. A private school in my area held a ho
The 3-10x Rule
Did you know that you need to hit your prospects at least 3 to 10 times in order to get their attention and move them to action? Maybe even more. So, it's crucial that you set up a marketing system that allows you to repeatedly follow-up with your prospects at least this many times.
There's a reason when someone subscribes to my email list that they receive three email messages within the first 7 days. And, there's a reason I take the time to write and distribute this Ezine every single week.
It's because I know that even if my subscribers don't read every issue, I am reminding them every single week that I am here, sharing valuable information and letting them know I am available to help them with their marketing, if they are ready for some help.
You Must Provide Value
In my experience, the best way to build relationships is by providing value. While sending the occasional postcard or promotional letter may serve to remind your prospects about your product or service, it won't do much to build a relationship with them.
You must provide them with valuable information. Maybe my subscriber who wrote in with the question about following up could send out weekly, biweekly or monthly tips on decorating. Maybe it's a quick painting or color tip or trend. Or, maybe it's educational information about decorative painting.
Your Prospects Buy When They're Ready, Not When You Are
It is important to remember that just because you are ready to sell your product or service, does not mean your prospect is ready to buy it. They'll buy when THEY are ready or have an imminent need for what you are offering. Until that time, your job is to provide value, educate them and remind them you are there and available whenever they are ready.
Don't Worry About Being A Pest
If you are providing value, you really don't have to worry about
Looking for a job can be a scary process. We're very focused on saying the right thing, presenting our credentials, convincing the interviewers that we're the right person for the job. But sometimes it's important to take a step back and look at the environment we're trying to enter.Take a look at the employees. Are they interacting in a positive way? Do they look happy, content? Or do you see a lot of stressed out faces? When you have to interact with employees before or after your job interviews
It's because I know that even if my subscribers don't read every issue, I am reminding them every single week that I am here, sharing valuable information and letting them know I am available to help them with their marketing, if they are ready for some help.
You Must Provide Value
In my experience, the best way to build relationships is by providing value. While sending the occasional postcard or promotional letter may serve to remind your prospects about your product or service, it won't do much to build a relationship with them.
You must provide them with valuable information. Maybe my subscriber who wrote in with the question about following up could send out weekly, biweekly or monthly tips on decorating. Maybe it's a quick painting or color tip or trend. Or, maybe it's educational information about decorative painting.
Your Prospects Buy When They're Ready, Not When You Are
It is important to remember that just because you are ready to sell your product or service, does not mean your prospect is ready to buy it. They'll buy when THEY are ready or have an imminent need for what you are offering. Until that time, your job is to provide value, educate them and remind them you are there and available whenever they are ready.
Don't Worry About Being A Pest
If you are providing value, you really don't have to worry about
Regulatory Reform (Fire Safety) Order 2005Current fire safety Laws detail employers and others' with responsibilities for people's safety if there is an out break of fire. At present there are various pieces of legislation that contain fire safety provisions, which makes it difficult for people to know what is applicable to them and their business in respect of complying with the Law.As part of the Governments' commitment to reduce death, injury and damage caused by fire, the Office
You must provide them with valuable information. Maybe my subscriber who wrote in with the question about following up could send out weekly, biweekly or monthly tips on decorating. Maybe it's a quick painting or color tip or trend. Or, maybe it's educational information about decorative painting.
Your Prospects Buy When They're Ready, Not When You Are
It is important to remember that just because you are ready to sell your product or service, does not mean your prospect is ready to buy it. They'll buy when THEY are ready or have an imminent need for what you are offering. Until that time, your job is to provide value, educate them and remind them you are there and available whenever they are ready.
Don't Worry About Being A Pest
If you are providing value, you really don't have to worry about
Most initiatives start to fail because they fail to start!One of the hardest things to do in many organisations is to set up a successful change initiative. This is because creating change is not seen as integral to the future success of the organisation. It is also because people often don't know how to do it.There are seven essentials to setting up a successful initiative:1. Assign an accountable Sponsor 2. Identify a suitable Project Manager 3. Clearly articulate o
It is important to remember that just because you are ready to sell your product or service, does not mean your prospect is ready to buy it. They'll buy when THEY are ready or have an imminent need for what you are offering. Until that time, your job is to provide value, educate them and remind them you are there and available whenever they are ready.
Don't Worry About Being A Pest
If you are providing value, you really don't have to worry about following up too often. If however, you are only following up to ask for the sale, you'll become a pest relatively quickly.
And regardless, you will lose some prospects along the way. People will no longer be interested in what you offer or they may not want to hear from you. But consider this ... if they don't want to hear from you, odds are they weren't going to buy from you either. If they ask to be removed from your list, they're just helping you out by improving the quality of your list.
So don't take it personally. Remember it's just business.
It Takes Time ... Sometimes a LONG Time
I have had people on my list for over a year before they decide to purchase anything. And, I know that some people on my list may never make a purchase. That's why having an automated way to follow up (like a weekly Ezine) is so important. Because it doesn't take any more effort on my part to follow up with 10 people or 10,000 people.
Your Marketing Step
Take a look at your follow-up system this week. How often are you following up with your prospects? Do you have a system that ensures they hear from you repeatedly? Is that system automated? Are you providing value?
Make sure you are not stopping after one, two or even three contacts. Create a long-term follow-up system that provides lots of value to your prospects and start building relationships for the long haul.
It may take some time to "prime the pump" as they say, but before long this process will start delivering paying clients to you on a consistent basis.
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