erspective Pepsi reaches a market that could see them as hip and cool. BAPE would be exposed to a new audience resulting in interest a product many people never heard about. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. AnLarge companies with big marketing budgets are always trying to find ways to push their products out to consumers. Pepsi is a perfect example of a company that aimed to market their product uniquely. To get this done, Pepsi enlisted the help of the popular fashion designer Nigo from Japan. This merging of urban design and Pepsi was bound to have great impact on the marketing side of the Pepsi product, but also increase sales and customer awareness to both brands.

Fashion designer Nigo, is the designer of the popular urban clothing wear, Bathing Apes, in Japan. His style and use of limited edition for his clothes has created a cult like following in Japan. It was a brilliant marketing idea for Pepsi to team up with Nigo as it allowed for an inspiring marketing campaign. The design and release of limited edition Pepsi Cola, by famous Bathing Ape designer Nigo was a brilliant idea, which could only benefit both companies.The success Bathing Ape and Pepsi could only help them in this brilling marketing plan. From one perspective Pepsi reaches a market that could see them as hip and cool. BAPE would be exposed to a new audience resulting in interest a product many people never heard about. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. An

m Japan. This merging of urban design and Pepsi was bound to have great impact on the marketing side of the Pepsi product, but also increase sales and customer awareness to both brands.

Fashion designer Nigo, is the designer of the popular urban clothing wear, Bathing Apes, in Japan. His style and use of limited edition for his clothes has created a cult like following in Japan. It was a brilliant marketing idea for Pepsi to team up with Nigo as it allowed for an inspiring marketing campaign. The design and release of limited edition Pepsi Cola, by famous Bathing Ape designer Nigo was a brilliant idea, which could only benefit both companies.The success Bathing Ape and Pepsi could only help them in this brilling marketing plan. From one perspective Pepsi reaches a market that could see them as hip and cool. BAPE would be exposed to a new audience resulting in interest a product many people never heard about. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. An

Japan. His style and use of limited edition for his clothes has created a cult like following in Japan. It was a brilliant marketing idea for Pepsi to team up with Nigo as it allowed for an inspiring marketing campaign. The design and release of limited edition Pepsi Cola, by famous Bathing Ape designer Nigo was a brilliant idea, which could only benefit both companies.The success Bathing Ape and Pepsi could only help them in this brilling marketing plan. From one perspective Pepsi reaches a market that could see them as hip and cool. BAPE would be exposed to a new audience resulting in interest a product many people never heard about. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. Ans Bathing Ape designer Nigo was a brilliant idea, which could only benefit both companies.The success Bathing Ape and Pepsi could only help them in this brilling marketing plan. From one perspective Pepsi reaches a market that could see them as hip and cool. BAPE would be exposed to a new audience resulting in interest a product many people never heard about. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. Anerspective Pepsi reaches a market that could see them as hip and cool. BAPE would be exposed to a new audience resulting in interest a product many people never heard about. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. An increase demand for an elusive product. The issuing of limited edition Pepsi will create demand and if the supply is right, the profits could be very healthy for Pepsi.

The combination of Nigo’s design and the Pepsi product could only result in one thing, sales. The brilliant marketing idea of Pepsi cans designed by Nigo would affect sales positively in the short run. This also had an effect on BAPE sales too, as people who didn’t know about Bathing Ape / BAPE before, were now exposed. This was a win win situation as a company’s main goal is to make a profit. This also helps them in the long run; sale wise as people could become attached to a brand, just because of the cross marketing. So Pepsi could receive customers who only drink their product because it was once associated with designer Nigo. The same could held for Bathing Apes as they receive customers who discovered their product through the limited edition Pepsi.

Pepsi and BAPE founder Nigo devised a marketing plan that was a surefire win. It allowed for two highly reputed brands t