er three hours a day and having difficulty with many of the jobs he did. We sat down together and talked about his work. I asked him to tell me about some of the jobs he had done More than half of all new businesses fail within the first few years. I believe that this is due in part to the fact that these businesses never seek out their target audience and ideal clients. If you try to serve everyone you most likely will end up serving no one, so it is better to find a niche that you can market to directly. By marketing exclusively to these ideal clients you will end up with more work than you could ever have dreamed of getting.

I have a client who runs a handyman business. He works alone and does excellent work at a fair price. When I first began to work with him he told me that he could help anybody so everyone was his target audience. He was getting work but he was driving over three hours a day and having difficulty with many of the jobs he did. We sat down together and talked about his work. I asked him to tell me about some of the jobs he had done r

ideal clients. If you try to serve everyone you most likely will end up serving no one, so it is better to find a niche that you can market to directly. By marketing exclusively to these ideal clients you will end up with more work than you could ever have dreamed of getting.

I have a client who runs a handyman business. He works alone and does excellent work at a fair price. When I first began to work with him he told me that he could help anybody so everyone was his target audience. He was getting work but he was driving over three hours a day and having difficulty with many of the jobs he did. We sat down together and talked about his work. I asked him to tell me about some of the jobs he had done

to these ideal clients you will end up with more work than you could ever have dreamed of getting.

I have a client who runs a handyman business. He works alone and does excellent work at a fair price. When I first began to work with him he told me that he could help anybody so everyone was his target audience. He was getting work but he was driving over three hours a day and having difficulty with many of the jobs he did. We sat down together and talked about his work. I asked him to tell me about some of the jobs he had done

lent work at a fair price. When I first began to work with him he told me that he could help anybody so everyone was his target audience. He was getting work but he was driving over three hours a day and having difficulty with many of the jobs he did. We sat down together and talked about his work. I asked him to tell me about some of the jobs he had done er three hours a day and having difficulty with many of the jobs he did. We sat down together and talked about his work. I asked him to tell me about some of the jobs he had done recently.He told me about a job that he had recently done installing tile flooring in a bathroom of a condominium that was on the second floor. It had been difficult to park inside of the complex and impossible to get his tile cutting machine upstairs so he spent many hours over a two day period going up and down the stairs to cut each tile. After some discussion he agreed that it was not in the best interest of his business to work in condominium or apartment complexes or to do tile work upstairs. He then told me about some work he had done for some very nice people about 40 miles from his home. They had been very accommodating with their time, purchased all of the materials in advance, and paid promptly whe