Will You Add? - Is Your Target Audience Actually Worth Marketing To? (Time to Figure it Out)

That said, have you ever asked yourself the question, “Have I chosen a viable target audience?” Which means, is it actually worthwhile to market to these people, or am I wasting my time? I find that most people think about this in passing, but don’t really sit down and evaluate it like a serious aspect of the business. And it is.

Listen, you can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.

This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):

• Can you find them easily?
• Can you pull them in easily?
• Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
• Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
• Do they have a problem worth solving?
• Does this problem hurt enough for them to want to fix it?
In Franchising the Best Man Should Win, Even When that Man is a Woman
Many franchisors in modern franchising today believe that they should have a certain percentage of women and minorities in their franchises and always make sure to recruit new franchise candidates in that ratio. This is extremely bad policy; sure equal opportunity is a good idea, but equal opportunity has come to mean ratios. That is wrong.As
en’t sure WHO your target audience is specifically, it becomes an uphill battle when it doesn’t need to be.

That said, have you ever asked yourself the question, “Have I chosen a viable target audience?” Which means, is it actually worthwhile to market to these people, or am I wasting my time? I find that most people think about this in passing, but don’t really sit down and evaluate it like a serious aspect of the business. And it is.

Listen, you can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.

This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):

• Can you find them easily?
• Can you pull them in easily?
• Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
• Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
• Do they have a problem worth solving?
• Does this problem hurt enough for them to want to fix it?
Position Descriptions: 'Must Walk On Water; But Walking On Air, Preferred'
Dear Santa,I want you to bring me absolutely, positively EVERYTHING IN THE WORLD for Christmas, but EVERYTHING IN THE UNIVERSE would be better. Before proceeding, please demonstrate prior mastery of these skills.Sincerely,Greta Human Resources SpecialistCan you imagine the audacity of a person who would pen such a note toown and evaluate it like a serious aspect of the business. And it is.

Listen, you can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.

This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):

• Can you find them easily?
• Can you pull them in easily?
• Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
• Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
• Do they have a problem worth solving?
• Does this problem hurt enough for them to want to fix it?
Your Career and Your Health
The successful career is more important for health and longevity than diet and absence of bad habits. Along with proper diet, high quality medical services, and absence of bad habits, it appears that success in life is playing the major role too.In the sixties, professor sir Michael Marmot analyzed the information about health conditions of tlt.

This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):

• Can you find them easily?
• Can you pull them in easily?
• Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
• Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
• Do they have a problem worth solving?
• Does this problem hurt enough for them to want to fix it?
Assessing Your Progress
I'm not a big fan of New Years resolutions. Sure I've made dozens of them, all with good intentions and a bit of magical thinking, believing this time the resolution will stick. Maybe a few have, but generally these wishful self-promises end up broken. And when that happens my self-esteem suffers.You see, every time you break a self-promise, yalready talking to them in large numbers?
• Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
• Do they have a problem worth solving?
• Does this problem hurt enough for them to want to fix it?
• Do they have the ability to pay for your services?

Don’t worry if it’s a small niche of a large population. As long as the numbers are vast. For me, solo practitioners who want more clients might seem like a really small slice of the entire business coaching universe available, but that’s fine, because there are so many millions of them already out there, and more and more entering the segment every single day. And they will pay for learning how to attract clients systematically and get out of their own way.

Your Assignment:

Your turn. Once you’ve gotten clear on a target audience or a niche, ask yourself the hard questions listed above. Take out a sheet of paper and really answer these. If the answers are repeatedly “no,” then consider looking for another niche. It’ll make the whole Client Attraction process much easier in the long run.

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